Getting People to Walk via Games


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Getting People to Walk via Games

  1. 1. Walking 30 min per dayMonday, December 3, 12
  2. 2. 5 days in a row?Monday, December 3, 12
  3. 3. How Do We Get People to Do it?Monday, December 3, 12
  4. 4. Who is our Target User? Sally, a working professional with a family, who’s taken many attempts at incorporating walking in her daily life, without any sustainable resultsMonday, December 3, 12
  5. 5. How do we do it? By sequencing Behaviors as follows Using the Walking Wizard, Sally finds out her Walking Element: Water Sally signs up for SMS-based Walking Missions for Water avatars Sally chooses a time of day to perform her Walking Missions Sally receives a text reminder the night before her first mission, asking her to prepare her outfit Sally prepares her walking shoes and cloths and puts them in her car. Sally receives a text reminder 20 min before her Walking MissionMonday, December 3, 12
  6. 6. Behavior Sequence: Sally walks 30 min/day for 5 days Sally goes out on her walking mission Sally replies to the walking checkpoint text with a Yes Sally receives a text congratulating her for her achievement and asking her to prepare for the next day’s mission Sally prepares her outfit as she did the day before Sally receives a text reminder 20 min before her second walk reminding her she walked for 30 min the previous day, and asking her to do the same today (repeat...) Sally closes her 5 days of walking for 30 minMonday, December 3, 12
  7. 7. Elie Noune, Stanford University. @elienouneMonday, December 3, 12