Learn about User Experience (UX) principles to enhance your visitors interest and delight on your site. User Experience is about empathy for your audience, because the usability of your site can make or break your visitors day, not to mention their attitude towards your brand. We’ve all frustrating experiences accomplishing tasks online, but may not be able to communicate why. This presentation will provide you with an overview of tools and techniques to improve your website’s usability and even learn some fancy terminology. We will examine the 10 golden UX heuristics with examples and also look at how WordPress supports and encourages a better user experience.