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Daily Commercial News Online Opportunities

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Daily Commercial News Online Opportunities

  1. 1. Daily Commercial News Home Page, TARGET 108,758 unique visitors per month. 390,942 page views per month. Below: Visitors are primarily made up of the following construction professionals within the GTA & Ontario. 2
  2. 2. Daily Commercial News ROS (Run of Site) Home Page Advertising Positions 728x90 468x60 300x250 160x600 Run of Site advertising allows you to maximize your ad exposure on multiple pages throughout the website. 3
  3. 3. Daily Commercial News special section advertising positions: General Trades, Concrete, Steel … 728x90 300x250 160x600 Special section advertising allows you to zero in on targeted customers. 4
  4. 4. DCN Online – (Run of Site) Examples Example 1 DCN ROS Advertising – 1,000 impressions, $ 45 CPM Total investment: $ 45 net Example 2 DCN ROS Advertising – 10,000 impressions, $ 45 CPM Total investment: $ 450 net Example 3 DCN ROS Advertising – 100,000 impressions, $ 45 CPM Total investment: $ 4,500 net 5
  5. 5. DCN Online – Special Section Opportunities Discuss with your representative on how to target specific construction professionals through sectional advertising. Sections are as follows: Building Envelope Concrete Demolition Green Building Heavy Equipment Occupational Health & Safety Professional services Road Building Sewer & Watermain Skills Training Steel Trade Contracting Water & Wastewater 6
  6. 6. Advertising Campaign Performance Reporting All advertising placements will be served & reported through Doubleclick 24/7 Access to Campaign Reports Campaign will be tracked and optimized by: Creative Special Section Placement Monthly performance reports will be sent to detailing: Total Monthly impression and click activity Impressions by creative Clicks by creative 7
  7. 7. iMedia Contact Information Robert Elias Senior Account Executive, RCD Canada 905.752.5526 (office) 8