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Web2.0 Primer


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Published in: Business, Technology

Web2.0 Primer

  1. 2. The City With no Police!
  2. 3. What 2.0?? <ul><li>“ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet… </li></ul><ul><li>A more mature, distinctive medium characterized by user participation, openness, and network effects.” </li></ul><ul><li>O’Reilly Radar – Web 2.0 Principles and Best Practices </li></ul>
  3. 4. The Machine is Us/ing Us video @ youtube
  4. 5. TV vs. Web <ul><li>TV , radio, etc… </li></ul><ul><li>Viewer </li></ul><ul><li>Passive </li></ul><ul><li>Wants to know about the stars </li></ul><ul><li>Web </li></ul><ul><li>User </li></ul><ul><li>Passive / interactive / active </li></ul><ul><li>Wants to become the next star </li></ul>
  5. 6. <ul><li> Identity </li></ul><ul><li>Value Chain </li></ul><ul><li> Experiences </li></ul><ul><li>Services </li></ul><ul><li>Products </li></ul><ul><li>Raw Materials </li></ul>
  6. 7. Marketing vs. Search Marketing <ul><li>I hate advertisements! </li></ul><ul><li>I love advertisements!!! ??? </li></ul>
  7. 8. Advertisements are great If they are… Shown in the right time & to the right people
  8. 9. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind via:
  9. 10. “ Human c reativit y is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class via:
  10. 11. Web2.0 Keywords <ul><li>Blogs Blogs Blogs </li></ul><ul><li>a new blog started every half a second! </li></ul><ul><li>Google loves blogs </li></ul><ul><li>RSS / XML </li></ul><ul><li>Subscribe </li></ul><ul><li>RSS readers </li></ul>
  11. 12. Web2.0 Keywords <ul><li>User-generated content </li></ul><ul><li>Blogs Blogs Blogs </li></ul><ul><li>videos </li></ul><ul><li>audios </li></ul><ul><li>ebooks </li></ul><ul><li>many-to-many </li></ul><ul><li>Peer to peer (P2P) </li></ul><ul><li>Social Networking </li></ul><ul><li>Myspace (250,000 new users per day Q1/2006) </li></ul><ul><li>Facebook </li></ul><ul><li>Hi5 </li></ul>
  12. 13. Web2.0 Keywords <ul><li>Social Bookmarking </li></ul><ul><li>Tags favorites user-generated classification </li></ul>
  13. 14.
  14. 15. Social Bookmarking <ul><li>Browser-based </li></ul><ul><li>One computer only </li></ul><ul><li>Can’t deal with large data </li></ul><ul><li>Category-based </li></ul><ul><li>Doesn’t utilize community </li></ul><ul><li>Web-based </li></ul><ul><li>Anywhere … anytime </li></ul><ul><li>Thrives on large data </li></ul><ul><li>Tag-based </li></ul><ul><li>Lives on community </li></ul>
  15. 16. Web2.0 Keywords <ul><li>Mass Collaboration / Participation </li></ul><ul><li>wikis </li></ul><ul><li>comments </li></ul><ul><li>favorites </li></ul>
  16. 17. Gold Corp <ul><li>Reached a stage of no significant growth </li></ul><ul><li>Offered $575,000 for best ideas on finding gold </li></ul><ul><li>Input from “outsiders”; computer engineers, mathematicians, chemists etc. </li></ul><ul><li>110 targets identified (half of them not known) </li></ul><ul><li>80% of them produced significant amounts </li></ul><ul><li>$100 Million </li></ul><ul><li> $9 Billion! </li></ul>
  17. 18. Congratulations!
  18. 19. <ul><li>Web 2.0 CEOs </li></ul><ul><li>By: Michael Arrington </li></ul><ul><li>video @ youtube </li></ul>
  19. 20. Web 2.0 Core Patterns
  20. 21. The Long Tail <ul><li>“ The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller </li></ul>
  21. 22. Data Data Data <ul><li>Data vs. Information </li></ul><ul><li>In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information . </li></ul><ul><li>Data is the next “Intel Inside” </li></ul>
  22. 23. Harnessing Collective Intelligence <ul><li>source: </li></ul>
  23. 24. Perpetual Beta β
  24. 25. Thank you 