Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web 3.0 - Semantic Web Basics

1,296 views

Published on

  • Be the first to comment

Web 3.0 - Semantic Web Basics

  1. 1. Web 3.0Structured Data Paving The Way<br />WAW Dubai<br />Episode 3 – April 14, 2010<br />elias@media-supermarket.com<br />
  2. 2. Why Structured Data?<br />Gives meaning to strings of letters <br />Establishes relationships between objects <br />Helps in decision making<br />
  3. 3. Analytics/Search-Friendly Sites<br />Almost everything happens after users login<br />Each user categorizes themselves (sex, age, country, political views, etc) <br />Actions categorized (upload photo, change status, use application etc…)<br />
  4. 4. Analytics/Search-Friendly Sites<br />Number of views, comments, favorites help identify popular videos <br />Percent viewed of video determine stickiness <br />Tags determine content categorization <br />
  5. 5. Analytics/Search-Friendly Sites<br />Sales of items<br />Reviews (and the number of reviews) <br />Ratings<br />
  6. 6. How Do You Extract Meaning From This Text?<br />I live in Dubai, United Arab Emirates. I work at XYZ Inc. which sells products and services. <br />
  7. 7. You Tag it with “Microformats”<br />I live in<div class="adr">  <span class="locality">Dubai,</span><br />  <span class="country-name">United Arab Emirates</span><br /> </div><br />I work at <div class="org">XYZ Inc.</div>which sells products and services. <br />
  8. 8. It’s much easier to make sense of the text<br />“Dubai” is now a locality<br />“United Arab Emirates” is a country<br />“XYZ Inc.” is an organization <br />
  9. 9. Relationships<br />Link to other people in a “meaningful” way<br />Embed information about the linked person to inform the site / search engine<br />
  10. 10. hCard<br />What search engines and other sites see<br />What users see<br />Similar to vCards<br />
  11. 11. The Result<br />Snippets of meta data about search results, make it easier for users to decide<br />
  12. 12. Conclusion<br /> 3 extra minutes of tagging an article can potentially multiply its effect, reach, and importance<br />
  13. 13. Thank You<br /> <br />elias@media-supermarket.com<br />

×