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CROWDFUNDING
with Eli Regalado
Crowdfunding is NOT
new.
1884, Joseph Pulitzer
“Crowdfunded” $100,000
Took him 5 months
Avg less than $1.00
“The World” Ne...
Crowdfunding is NOT

…A get-rich quick scheme.
Crowdfunding is NOT

…For the lazy.
Crowdfunding is NOT

$7-million series A (2012)
Led by Foundry Group

…Just for unfunded companies.
Show me the (more)
money

3 days in, as of Thursday, September 19
Even more money

2 weeks left
Crowdfunding is like the early days of the
internet

Larry and Me

Dr. Larry Roberts

Larry back in the
day

Chief scienti...
Introducing… Mad
Hatter

An unconventional marketing agency
focused on launching cool ideas
“What the hell just happened?”...
About me
Serial entrepreneur
No college
Harley rider
6 sisters
Early at Service Magic
Steve Wozniak and Me

Met on Faceboo...
How I got started in
crowdfunding
Marketing consultant for private business magazine
How I got started in
crowdfunding
Two success stories

$18K For A Straw!

$183k for a toy

Won't Melt in Coffee

Control with iPhone

RKET
MA
DATION
VALI
Why this
presentation?

“There is nothing worse than pouring your
heart and soul into something just to see it
fail.”
Did you know?
60% of all projects fail.
The average raise is less than $10k
Due to no prelaunch
Everyone can fish. Some more so.
Everyone can crowdfund. Some more
so.
My one thing
“Crowdfunding is about
building and connecting
with your community. The
money part comes
AFTER you succeed wi...
I’ll prove it.
media took note.

No budget
100% volunteer
We had something to say
We involved people
We had a plan!
don’t plan on the fly.
common mistake:
“I set the campaign length
to 60 days so I could
figure it out.”
What crowdfunding looks
like

RESEARCH

BUILD
BUILD

Research/Plan

Build, build, refine

DO NOT SKIMP

Seek Feedback

HER...
How To Do IT
Trello.com — get organized
build a team
Vision
FTA
Research
Social Utility
(Other Skills)
Video
Copy
“Teams with 4 or more raise 85% more money.”
don’t get overwhelmed with
data.

D-R-I-P
feasibility and research study
App Research
Develop Messaging

What is your ONE thing?
Is it STUPID simple?
Are you SURE?
Focus on Blogs | Forums |
“Pushers”
Blogger hack 1
Blogger hack 1 (con’t)

DROP IMAGE HERE
Blogger hack 1 (con’t)
Blogger hack 2

www.DoFollowBlogFinder.net
Blogger hack 2 (con’t)
10 pages of
highly relevant
results –
Niche blogs
drive more
conversions.
Identify forums and join
conversations
Social means nothing
Without First
identifying + connecting
with

inFLuencER
s
(a.k.a. pushers)
SocialBro.com — Get it.
MentionMapp.com — Get it.
SocialBro.com — Get
it.
Simple asks — BE BRIEF
Media Magnetism
Drive Blog/Forum/Influencer
Traffic
Opt-In
Funnel Opt-In
Funnel Interaction
Media Databases Save Time
We have one

Target by subject and/or outlet
CONTACT
INFORMATION
facebook.com/madhatteragency

@Eli_Regalado

youtube.com/eli6603

Centennial, CO

eli@MadHatterAgency....
THANK YOU
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"Crowdfunding" How to Crowdfund

"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!

Let me know if you all have any questions.

Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com

"Crowdfunding" How to Crowdfund

  1. 1. CROWDFUNDING with Eli Regalado
  2. 2. Crowdfunding is NOT new. 1884, Joseph Pulitzer “Crowdfunded” $100,000 Took him 5 months Avg less than $1.00 “The World” Newspaper um Lorem ips Mini statues for backers
  3. 3. Crowdfunding is NOT …A get-rich quick scheme.
  4. 4. Crowdfunding is NOT …For the lazy.
  5. 5. Crowdfunding is NOT $7-million series A (2012) Led by Foundry Group …Just for unfunded companies.
  6. 6. Show me the (more) money 3 days in, as of Thursday, September 19
  7. 7. Even more money 2 weeks left
  8. 8. Crowdfunding is like the early days of the internet Larry and Me Dr. Larry Roberts Larry back in the day Chief scientist of APRANET Project Cold called Internet pioneer (not kidding)
  9. 9. Introducing… Mad Hatter An unconventional marketing agency focused on launching cool ideas “What the hell just happened?” public relations Abnormal advertising Social media strategy Growth hacking Influencer building Video production You’re limited only by your imagination.
  10. 10. About me Serial entrepreneur No college Harley rider 6 sisters Early at Service Magic Steve Wozniak and Me Met on Facebook (not kidding!)
  11. 11. How I got started in crowdfunding Marketing consultant for private business magazine
  12. 12. How I got started in crowdfunding
  13. 13. Two success stories $18K For A Straw! $183k for a toy Won't Melt in Coffee Control with iPhone RKET MA DATION VALI
  14. 14. Why this presentation? “There is nothing worse than pouring your heart and soul into something just to see it fail.”
  15. 15. Did you know? 60% of all projects fail. The average raise is less than $10k Due to no prelaunch
  16. 16. Everyone can fish. Some more so.
  17. 17. Everyone can crowdfund. Some more so.
  18. 18. My one thing “Crowdfunding is about building and connecting with your community. The money part comes AFTER you succeed with the connecting part.”
  19. 19. I’ll prove it.
  20. 20. media took note. No budget 100% volunteer We had something to say We involved people We had a plan!
  21. 21. don’t plan on the fly. common mistake: “I set the campaign length to 60 days so I could figure it out.”
  22. 22. What crowdfunding looks like RESEARCH BUILD BUILD Research/Plan Build, build, refine DO NOT SKIMP Seek Feedback HERE!!!! Involve People This is NOT Perfect LAUNCH IMPRESSIONS Impressions & Site Traffic Good campaigns convert 4-5% of the traffic that comes to the site
  23. 23. How To Do IT
  24. 24. Trello.com — get organized
  25. 25. build a team Vision FTA Research Social Utility (Other Skills) Video Copy “Teams with 4 or more raise 85% more money.”
  26. 26. don’t get overwhelmed with data. D-R-I-P
  27. 27. feasibility and research study
  28. 28. App Research
  29. 29. Develop Messaging What is your ONE thing? Is it STUPID simple? Are you SURE?
  30. 30. Focus on Blogs | Forums | “Pushers”
  31. 31. Blogger hack 1
  32. 32. Blogger hack 1 (con’t) DROP IMAGE HERE
  33. 33. Blogger hack 1 (con’t)
  34. 34. Blogger hack 2 www.DoFollowBlogFinder.net
  35. 35. Blogger hack 2 (con’t) 10 pages of highly relevant results – Niche blogs drive more conversions.
  36. 36. Identify forums and join conversations
  37. 37. Social means nothing Without First identifying + connecting with inFLuencER s (a.k.a. pushers)
  38. 38. SocialBro.com — Get it.
  39. 39. MentionMapp.com — Get it.
  40. 40. SocialBro.com — Get it.
  41. 41. Simple asks — BE BRIEF
  42. 42. Media Magnetism
  43. 43. Drive Blog/Forum/Influencer Traffic
  44. 44. Opt-In
  45. 45. Funnel Opt-In
  46. 46. Funnel Interaction
  47. 47. Media Databases Save Time We have one Target by subject and/or outlet
  48. 48. CONTACT INFORMATION facebook.com/madhatteragency @Eli_Regalado youtube.com/eli6603 Centennial, CO eli@MadHatterAgency.com Email me!
  49. 49. THANK YOU

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