Big brands

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Big brands

  1. 1. The Globalization Of Big Brands
  2. 2. Overview● Examples for the globalization of big brands● Google and McDonalds● Main question: ● Why they are so effective?● Comparison of both
  3. 3. Google● Market value: 55-171 billion US$● Employees worldwide: 24.400● Turnover (profit) 2010: 29.5 billion US$ (8.5 billion US$)● Share of the market of the Internet search: 80%
  4. 4. History Of Google● 1996: Sergei Brin and Larry Page developed Backrub● Google was founded on 27th September 1998● December 1998: Google was in a website ranking in the Top 100
  5. 5. Why is Google effective?● Simple construction● Fast and easy● Big database● Many possibilities● everything is free● Cooperation with AOL and Yahoo!● Bought companies
  6. 6. The Globalization of McDonalds
  7. 7. Definition “glocalization“● A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally but is also fashioned to accommodate the user or consumer in a local market
  8. 8. The beginnings of McDonalds● the first restaurant was opened on the 15th May 1940 by the brothers Richard and Maurice McDonald● 1961 the business partner Roy Kroc bought the same rights of the brand McDonalds for 2.7 million dollars● his brilliant ideas made the brand to the world group which they are today
  9. 9. Why is McDonalds successful?● Engineering feats● Fast, inexpensive, mass produced meal, selling a high volume● The special partnerships with the franchisees● Good business parters like, for example, Coca Cola● The closed system
  10. 10. The most valuable brands in the world

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