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Netflix can't predict the future, so how can you?

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Here's the story of how Netflix beat Blockbuster—and then entirely revamped their business model within a few short years, along with a framework you can use to evolve your own business. More info at mikelingle.com

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Netflix can't predict the future, so how can you?

  1. 1. Netflix Can’t Predict the Future So How Can You? Mike Lingle | mike@tonicstudios.com | @mike_lingle
  2. 2. Founded in 1997
  3. 3. Bankruptcy in 2010
  4. 4. So Netflix’s business model was validated Right?
  5. 5. Primarily shipping DVDs
  6. 6. Streaming 37% of peak download traffic in 2015
  7. 7. First original series in 2013
  8. 8. “We don’t really know where we’ll be in another five years. We’re figuring out every year how to use the Internet to make a great consumer experience. Every year is an experiment.”
  9. 9. How? Create / Adjust Assumptions Validate
  10. 10. Everything Is An Assumption
  11. 11. Everything Is An Experiment
  12. 12. “Move fast and break things”
  13. 13. How to Experiment Time-box Predict Take Little Bets
  14. 14. Awesomeness
  15. 15. What’s the Goal?
  16. 16. All About Assembly Lines
  17. 17. Assembly Line
  18. 18. Everything is Changing Your Product Your Market Your IP
  19. 19. Product “Assembly Line”
  20. 20. Market “Assembly Line”
  21. 21. Here Are Four Strategies
  22. 22. Strategy 1 Measure Everything
  23. 23. Revenue “Assembly Line”
  24. 24. Analytics tell you what But they don’t tell you why
  25. 25. Strategy 2 Listen to Your Customers
  26. 26. Google Ventures Design Sprint
  27. 27. Design Sprint & Book People for Friday Image from Reflecting on Our First Design Sprint
  28. 28. “I sat down with three people today…”
  29. 29. Strategy 3 Set 10x Goals
  30. 30. Set 10x Goals
  31. 31. Strategy 4 Make Buying Easier
  32. 32. Make Buying Easier
  33. 33. Make Buying Easier
  34. 34. Image from Starbucks Mobile Pay App: Gift for Caffeine Fiends Who Also Hate Lines
  35. 35. Strategies 1. Measure Everything 2. Listen to Customers 3. Set 10x Goals 4. Make Buying Easier Create / Adjust Assumptions Validate
  36. 36. Netflix Can’t Predict the Future So How Can You? Mike Lingle | mike@tonicstudios.com | @mike_lingle

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