 Scenarios for Future Digital Ecosystem Development and their Implications for Creating Social and Economic Value Charla ...
Key Questions and Framework <ul><li>Are digital eco-systems evolving toward a more open or closed system? </li></ul><ul><l...
Three possible scenarios <ul><li>A digital eco-system is where users, governments and companies converge  in a space of in...
<ul><li>Findings - Conditions </li></ul><ul><li>Unstable geo-political environment with high profile cyber attacks and hig...
<ul><li>Findings - Conditions </li></ul><ul><li>More stable geo-political  </li></ul><ul><li>Consumers demand open and int...
<ul><li>Findings - Conditions </li></ul><ul><li>Stable geo-political environment users want to take control of their digit...
Findings <ul><li>Scenarios developing asymmetrically </li></ul><ul><li>Security and instability is currently a critical va...
The New Normal <ul><li>Key Business Drivers… </li></ul><ul><li>Global economic & competitive challenges </li></ul><ul><li>...
The CEO Perspective <ul><li>CEOs see technology as a leading external factor driving the future  </li></ul><ul><li>of thei...
Security Source: Dataloss open security foundation,  http://datalossdb.org , December 1, 2011 www.e-asia.org
Business Value of Effective Information Management Source:  Harvey Koeppel, Center for CIO Leadership and  “ Measuring the...
Questions <ul><li>Which world would you prefer to live? </li></ul><ul><li>What can you do to bring this world into existen...
Contact Details Editor-in-Chief Technology in Society www.elsevier.com/locate/techsoc Charla Griffy-Brown, PhD Professor, ...
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Scenarios for future digital ecosystem development and their implications for creating social and economic value charla griffy-brown

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Scenarios for future digital ecosystem development and their implications for creating social and economic value charla griffy-brown

  1. 1.  Scenarios for Future Digital Ecosystem Development and their Implications for Creating Social and Economic Value Charla Griffy-Brown Professor Information Systems and Technology Management Director, Center for Teaching and Learning Excellence Graziadio School of Business Pepperdine University www.e-asia.org
  2. 2. Key Questions and Framework <ul><li>Are digital eco-systems evolving toward a more open or closed system? </li></ul><ul><li>Will Social and economic value creation be controlled by established players or by grass-roots communities? </li></ul><ul><li>Partners </li></ul><ul><ul><li>Pacific Telecommunications Commission </li></ul></ul><ul><ul><li>Center for CIO Leadership </li></ul></ul><ul><ul><li>Government decision makers and CIOs </li></ul></ul><ul><ul><li>Business Executives </li></ul></ul><ul><ul><li>Stakeholders (citizens, customers, etc) </li></ul></ul><ul><ul><li>Data collected in US, Hong Kong, Taiwan, Mainland China, Australia </li></ul></ul>www.e-asia.org Open Closed Led by established players Led by smaller communities
  3. 3. Three possible scenarios <ul><li>A digital eco-system is where users, governments and companies converge in a space of information technology, telecommunications and media-entertainment to create socio-economic value </li></ul>www.e-asia.org Open Closed Led by established players Led by smaller communities Middle Kingdoms Safe Havens Organic & User Centric
  4. 4. <ul><li>Findings - Conditions </li></ul><ul><li>Unstable geo-political environment with high profile cyber attacks and high uncertainty drives concerns about online security </li></ul><ul><li>Business, consumers and governments for safe havens or secure environments for users </li></ul><ul><ul><li>Characteristics </li></ul></ul><ul><ul><li>Industry vertical integration </li></ul></ul><ul><ul><li>Established players provide the bulk of digital services </li></ul></ul><ul><ul><li>Infrastructure is composed of a small number of digital service conglomerates approved by governments </li></ul></ul><ul><ul><li>Similar range of services on proprietary platforms that lock users in </li></ul></ul><ul><ul><li>Value lies in bundled networks services and content packages </li></ul></ul>Safe Havens www.e-asia.org
  5. 5. <ul><li>Findings - Conditions </li></ul><ul><li>More stable geo-political </li></ul><ul><li>Consumers demand open and inter-operable products and services </li></ul><ul><li>Industry and government co-regulation established common standards for privacy and security </li></ul><ul><li>Characteristics </li></ul><ul><li>Governments support open systems and competition </li></ul><ul><li>The network is dominated by a few powerful intermediaries </li></ul><ul><li>Intermediaries connect users with fragmented market of specialized offerings and providers </li></ul><ul><li>Intermediaries use powerful algorithms to not only find information but also contextualize results to each users needs </li></ul><ul><li>Value is captured by intermediaries and content creators </li></ul>Middle Kingdoms www.e-asia.org
  6. 6. <ul><li>Findings - Conditions </li></ul><ul><li>Stable geo-political environment users want to take control of their digital experience] </li></ul><ul><li>In this emerging eco-system new organizational structures grow </li></ul><ul><li>Grass-roots communities grow in power in predictable ways </li></ul><ul><li>Characteristics </li></ul><ul><li>Distributed innovation models become mainstream </li></ul><ul><li>Traditional aggregators are superseded by new personal digital agents </li></ul><ul><li>Mobile devices are highly personalized software tools that manage profiles and allow users to navigate vast array of offerings and find what they want </li></ul><ul><li>Joint actions of all players leads to a new equilibrium based on interoperability, open systems and common standards </li></ul><ul><li>Open source supporting software and collaborative community structures become more sophisticated </li></ul>www.e-asia.org Organic & User Centric
  7. 7. Findings <ul><li>Scenarios developing asymmetrically </li></ul><ul><li>Security and instability is currently a critical value-driver </li></ul><ul><li>Data analytics is “king and emporer” </li></ul><ul><li>Established players in the platform development as intermediaries are faring well with bundled-services favoring the “middle kingdom” scenarios as well as the “safe havens” </li></ul>www.e-asia.org Open Closed Led by established players Led by smaller communities
  8. 8. The New Normal <ul><li>Key Business Drivers… </li></ul><ul><li>Global economic & competitive challenges </li></ul><ul><li>Role of government </li></ul><ul><li>Mandate for transparency </li></ul><ul><li>CEOs demanding innovative business models </li></ul><ul><li>Collaborative relationships / partnerships </li></ul><ul><li>Focus upon customer loyalty </li></ul><ul><li>Need for increased risk management & compliance </li></ul><ul><li>Key Technology Drivers… </li></ul><ul><li>Broadband accessibility </li></ul><ul><li>Mobile computing </li></ul><ul><li>Consumerization of IT </li></ul><ul><li>Social everything </li></ul><ul><li>Cloud computing / ‘X’aaS </li></ul><ul><li>Explosive growth in data generation (including unstructured) </li></ul><ul><li>Data-driven versus business process-driven </li></ul><ul><li>Real-time business analytics </li></ul>www.e-asia.org
  9. 9. The CEO Perspective <ul><li>CEOs see technology as a leading external factor driving the future </li></ul><ul><li>of their organizations… </li></ul>Source: Harvey Koeppel, Center for CIO Leadership www.e-asia.org
  10. 10. Security Source: Dataloss open security foundation, http://datalossdb.org , December 1, 2011 www.e-asia.org
  11. 11. Business Value of Effective Information Management Source: Harvey Koeppel, Center for CIO Leadership and “ Measuring the Business Impacts of Effective Data” , University of Texas 2010 www.e-asia.org
  12. 12. Questions <ul><li>Which world would you prefer to live? </li></ul><ul><li>What can you do to bring this world into existence? </li></ul><ul><li>What would you need to succeed in this world? </li></ul>www.e-asia.org
  13. 13. Contact Details Editor-in-Chief Technology in Society www.elsevier.com/locate/techsoc Charla Griffy-Brown, PhD Professor, Information Systems and Technology Management Director, Center for Teaching and Learning Excellence Graziadio School of Business Pepperdine University Email: cbrown@pepperdine.edu www.e-asia.org

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