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Empowering rural lives by bridging the digital divide srei sahaj e-village ltd


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Empowering rural lives by bridging the digital divide srei sahaj e-village ltd

  2. 2. <ul><li>Bridging the Digital Divide </li></ul><ul><li>Bringing services/Products related to Government / Business to the doorsteps of people in the rural hinterland ( Panchayat level …the Last mile ) </li></ul><ul><li>Encouraging, developing Rural Entrepreneurship ie Village level Entrepreneurs (VLEs) with sustainable livelihood </li></ul><ul><li>Be a catalyst for change . </li></ul>Bridging the Divide
  3. 3. Rural Citizens Global Village ACCESS TO THE WORLD Human interface with the consumer Technology to ensure faster and transparent transactions Support structure Human, Digital & Physical network driving efficient access to Rural India Bridging the Divide
  4. 4. Dimensions Sahaj provides G2C & B2C services to villages with pop strata of sub 10k through 24k + CSCs across 6 states in India– driven thru state of the art technology platforms . Bridging the Divide State of Art Technology 24K+ CSCs across 6 states Pop Strata: Sub 10,000 Delivery of Products & Services
  5. 5. <ul><li>Sahaj was mandated by GOI to set up over 28,000 CSCs in 6 States – Assam, Bihar, Orissa, Tamil Nadu, Uttar Pradesh & West Bengal </li></ul><ul><li>Create infrastructure to provide Govt. to Consumer (G2C) & a variety of Business to Consumer (B2C) services to Rural Citizens. </li></ul>Beginning of SREI Sahaj Bridging the Divide
  6. 6. <ul><li>120 square feet permanent construction with electricity & VSAT connection </li></ul><ul><li>Branded as per Sahaj norms </li></ul>Sahaj Centre Even at Manjing Bridging the Divide Manjing, West Bengal Village population: 18,796 persons Height: 2,134 metres above sea level
  7. 7. <ul><li>High Speed internet connectivity </li></ul><ul><li>Hard wares include two laptops, digital camera, printer & multi-functional devices </li></ul>Sahaj Centre in Orissa Bridging the Divide Badabarasinmgha, Orissa Village population: 21,386 persons
  8. 8. Sahaj Centres across States Bridging the Divide Darjeeling Vasudha
  9. 9. <ul><li>86 offices </li></ul><ul><li>State-of-the-art Data Centre </li></ul><ul><li>1,000+ employees </li></ul><ul><li>24,245 CSCs </li></ul><ul><li>11,312 CSCs transacting Online </li></ul><ul><li>Over 34 services offered as of now </li></ul><ul><li>Services range from Financial to e-Education solutions to Utilities </li></ul>Current Status Bridging the Divide VLE VLE VLE VLE VLE Dist. Off Dist. Off Dist. Off State Off Head Off VLE VLE SE SE SE SE
  10. 10. Services Offer: One Stop Solution ( Currently Offered) Bridging the Divide Sahaj Centre <ul><li>Facilitation : e-Governance services </li></ul><ul><li>Information : Internet, Market rates, Weather forecast </li></ul><ul><li>Education : Spoken English, Basic Computer Literacy , Software courses like Tally,Page Maker etc. </li></ul><ul><li>Communication : e-mail </li></ul><ul><li>Empowerment : Job portal, Grievances, Banking Correspondent. </li></ul><ul><li>Services : Photography, Matrimonial Services over web. </li></ul><ul><li>Entertainment : Games, Multimedia </li></ul><ul><li>Utility services : Electricity Bill payment, Mobile Recharge, DTH payment etc. </li></ul><ul><li>B2B : Data Entry, Market Research, Rural Business Promotions </li></ul>
  11. 11. Projected G2G Services for CSCs <ul><li>Channelizing these G2G services through CSCs would help in turning around the CSCs. As well as cost effective way of collection of data with monitoring and accountabilty. </li></ul><ul><li>Rural Development </li></ul><ul><li>MNREGA database </li></ul><ul><li>MNREGA photography for I-card </li></ul><ul><li>Indira Awas Yojana – beneficiary database </li></ul><ul><li>SGSY – beneficiary database </li></ul><ul><li>Self Help Group database </li></ul><ul><li>Health </li></ul><ul><li>Pregnant Women database </li></ul><ul><li>Polio drive – at PHC & CHC level </li></ul><ul><li>Education </li></ul><ul><li>Mid day meal scheme data </li></ul><ul><li>Sarva Siksha Aviyan database </li></ul><ul><li>Various other database creation </li></ul><ul><li>Animal Husbandry </li></ul><ul><li>Live stock database </li></ul><ul><li>Production database </li></ul><ul><li>Agriculture </li></ul><ul><li>Farmers database </li></ul><ul><li>Landholding pattern </li></ul><ul><li>Type of crops </li></ul><ul><li>Farmers club </li></ul><ul><li>Soil Health Card preparation </li></ul><ul><li>Planning Department </li></ul><ul><li>BPL/APL Card preparation </li></ul><ul><li>Data entry for other programmes </li></ul><ul><li>Food & Civil Supplies </li></ul><ul><li>Ration card preparation data entry </li></ul><ul><li>Fair Price Shop database </li></ul><ul><li>Financial services </li></ul><ul><li>PAN card preparation </li></ul><ul><li>Financial inclusion database </li></ul><ul><li>I-card preparation </li></ul><ul><li>Others </li></ul><ul><li>UIDAI </li></ul><ul><li>NABARD various scheme </li></ul><ul><li>Village industries & Khadi Board </li></ul>Bridging the Divide
  12. 12. e-World Awards- Sahaj gets the Best State Data Center Award in 2011. Bridging the Divide
  13. 13. <ul><li>Learning solutions at the doorsteps of the villagers (total registration – 75,974) </li></ul><ul><li>Offers courses which the villagers otherwise do not have access to like Tally, Hardware and Software crash courses etc. </li></ul>e-Learning at Sahaj Centre Bridging the Divide
  14. 14. Learning's as an Implementer of a Rural ICT Player Bridging the Divide <ul><li>Delivery Infrastructure creation is possibly is the easier of the tasks. More important is to prepare the information systems and data warehouses at the back end. </li></ul><ul><li>Understanding of Village economy, i.e. , livelihood of people and hence the services they need most. ( cliché- There is a huge potential in rural market…) </li></ul><ul><li>Paradigm shift in the mindset of Govt functionaries at the lower level in terms of technology and appreciation of the reach such programs can create in a seamless and efficient manner, eliminating intermediation. </li></ul><ul><li>Technology plays a much more important role in such Rural Telecentres compared to their Urban counterparts in since the Rural customers do not have many alternate choices . </li></ul><ul><li>Technology is perishable. Hence one must always engage with technology solution providers to bring in more affordable , efficient and less and less resource hungry solutions. </li></ul><ul><li>Though ICT modules use technology as their backbone, yet in rural areas the element of trust is a big differentiator. Hence the ICT Centre operator( VLE) plays a key role. His selection, training and regular engagement are pivotal to success. </li></ul>
  15. 15. Learnings as an implementer- Cont … Bridging the Divide <ul><li>7. Last mile electricity and connectivity along with its affordability (VSAT, RF, Wired & Mobile Broadband ) is a major factor in the success. Our learning has been that VSAT has been till date the most efficient and secure system but expensive. </li></ul><ul><li>8. Selection of correct services and products ( B2C) to be offered as needed by the Rural citizen </li></ul><ul><ul><li>Logistics is still a grey area, in case return to manufacturer is required. </li></ul></ul><ul><ul><li>Contrary to the large number of choices in urban areas, customers in rural area are dependent on you and may loose trust if products/ services offered do not fulfill their expectation.If you are dealing with FMCD kind of products, it is imperative that you have a reliable servicing tie-up. </li></ul></ul><ul><li>9 . Capacity of Building of our own employees and the VLEs to understand the Rural citizen his aspirations and needs and to be bale to constantly engage with him is very critical more than even the technology ! </li></ul><ul><li>10. Education is a universally a high demand segment in most villages . Froma marketeer’s perspective, the need is primarily for Basic Computer Training followed by Tuitions and then and vocational training. Key points to a successful Education business delivery will be based on </li></ul><ul><ul><li>Affordability – Pricing of products. </li></ul></ul><ul><ul><li>Certification of the courses and recognition by Potential Employers </li></ul></ul><ul><ul><li>Ability to generate demand and leads through engagement activities at Village schools and nearby colleges. </li></ul></ul>
  16. 16. Status Today <ul><li>24245 VLEs, 18214 connected </li></ul><ul><li>1000+ employees </li></ul><ul><li>86 District Offices, 6 State Offices, 1 Central HQ </li></ul><ul><li>2 Data Centers, 9 Portals </li></ul><ul><li>38 Services offered </li></ul><ul><li>INR 1300 million investment till date on our balance sheet </li></ul><ul><li>and still going strong….. </li></ul>Bridging the Divide Orissa Assam Tamil Nadu Uttar Pradesh Bihar West Bengal
  17. 17. Our Dream …… <ul><li>Create a world Class IT Highway for Rural India. </li></ul><ul><li>Make available to the Rural Consumer a host of services & products needed by them offering similar choice, convenience & transparency as their urban counterparts enjoy </li></ul><ul><li>Provide a network to Business and Govt. for accessing the most interior rural market (at Panchayat level) efficiently and effectively. </li></ul>Bridging the Divide
  18. 18. Our Dream….. <ul><li>Serve as one Stop Shop for Rural consumers </li></ul><ul><li>Work as a change agent with multiple agencies to improve the quality of Rural life.......... </li></ul>Bridging the Divide
  19. 19. Way ahead The road ahead may not be as smooth but the pleasure of servicing a customer who need you the most has been a far more enriching and engaging experience for us…… Bridging the divide
  20. 20. Thank You