Building e commerce-gurstein


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Building e commerce-gurstein

  1. 1. Building e-Commerce: From the Grassroots Up (and Down) Community Informatics & Transforming the Local Michael Gurstein, Ph.D. Centre for Community Informatics Research, Development and Training Vancouver, BC, CANADA [email_address] 12.6.08
  2. 2. Goals <ul><ul><li>To enable the local (rural) economy with ICTs </li></ul></ul><ul><ul><li>To foster ICT based entrepreneurship in rural communities </li></ul></ul><ul><ul><li>To integrate ICT into all aspects of rural economic (and) social life </li></ul></ul><ul><li>in support of development (and community) objective </li></ul><ul><ul><li>Long term sustainability </li></ul></ul>
  3. 3. Issues/Challenges <ul><li>Technocentricism—the technical issues/considerations dominate </li></ul><ul><li>Policycentricism—traditional top down policy/bureaucratic approach </li></ul><ul><li>Pilot-itis—not being willing/able to move beyond pilot projects to implementation </li></ul><ul><li>Control—real value of ICTs come when the users control the uses </li></ul>
  4. 4. Processes <ul><li>Ensure the necessary (e-commerce) infrastructure at the local level </li></ul><ul><ul><li>Technical infrastructure </li></ul></ul><ul><ul><ul><li>Internet/ICT access </li></ul></ul></ul><ul><ul><li>Social infrastructure </li></ul></ul><ul><ul><ul><li>Technical literacy, training, support </li></ul></ul></ul><ul><ul><li>Organizational/management infrastructure </li></ul></ul><ul><ul><ul><li>Transaction processing, small business loans, banking </li></ul></ul></ul><ul><li>Bottom up and Top Down </li></ul>
  5. 5. Top Down Resources/Processes <ul><li>ICT Infrastructure for development </li></ul><ul><li>Additional resources </li></ul><ul><ul><li>Training and skills development </li></ul></ul><ul><ul><li>Capital </li></ul></ul><ul><ul><li>Knowledge—markets, suppliers, logistics etc. </li></ul></ul><ul><ul><li>Networks and networking </li></ul></ul>
  6. 6. Bottom Up Resources/Processes <ul><li>Human capital </li></ul><ul><li>Social capital </li></ul><ul><li>Knowledge—markets, suppliers, logistics etc. </li></ul><ul><li>Networks and networking </li></ul><ul><li>Community innovation </li></ul>
  7. 7. (Multi)Stakeholder Approach Communities/NGO’s Private Sector Policy Makers
  8. 8. The Stakeholders <ul><li>Private Sector </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Capital </li></ul></ul><ul><ul><li>Markets </li></ul></ul><ul><li>Governments </li></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Regulatory authority </li></ul></ul><ul><ul><li>Havee responsibility </li></ul></ul><ul><li>Communities </li></ul><ul><ul><li>Have the need </li></ul></ul><ul><ul><li>Have local resources </li></ul></ul><ul><ul><li>Are there for the long term </li></ul></ul>
  9. 9. Success Stories <ul><li>K-Net – First Nations in remote Northern Canada—job creation, e-health, e-administration </li></ul><ul><li>CB Music—e-culture, e-socio-economic development </li></ul><ul><li>E-Bario—Sarawak—e-learning, e-tourism, e-socio-economic development </li></ul>
  10. 10. Community Informatics Approach to ICTs Access Adoption E-Commerce Effective Use
  11. 11. Effective Use <ul><li>The elements of effective use: </li></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Input/output devices </li></ul></ul><ul><ul><li>Software and control </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Social context </li></ul></ul><ul><ul><li>Organization of social context/animation/leadership </li></ul></ul><ul><ul><li>Policy/funding context </li></ul></ul>
  12. 12. Now Where To Go… <ul><li>Where not to go is to develop stand alone services -- these fail and are unsustainable </li></ul><ul><li>Where to go is to build the demand and expectation for effective and efficient service delivery from/to and with the users/communities – </li></ul><ul><li>Enable existing processes/activities using ICTs to make processes more efficient and effective </li></ul><ul><li>Build the ICT component as a facilitator/extender to other activities </li></ul>
  13. 13. Because… <ul><li>The Real Power of ICTs comes when communities are enabled with Community Based ICTs and where a Community Informatics approach empowers local communities to use ICTs for… </li></ul><ul><ul><li>Local development </li></ul></ul><ul><ul><li>Local health service </li></ul></ul><ul><ul><li>Local economic development </li></ul></ul><ul><ul><li>Local environmental management </li></ul></ul><ul><ul><li>Local resource development </li></ul></ul>
  14. 14. Lessons Learned for Community ICTs <ul><li>Only bottom up community based strategies work </li></ul><ul><li>Policy plays a key role </li></ul><ul><li>Research plays a significant role </li></ul><ul><li>Partnerships are essential--with governments, private sector, existing institutions, </li></ul><ul><li>Significance of networking for scaling up </li></ul><ul><li>Technology does matter (but not that much) </li></ul>
  15. 15. <ul><li>Michael Gurstein, Ph.D. Centre for Community Informatics Research, Development and Training </li></ul><ul><li>Vancouver, BC, CANADA </li></ul><ul><li>Cape Town, WC, SOUTH AFRICA </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>