Build your own cloud mohammad zaman

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Build your own cloud mohammad zaman

  1. 1. State ofBusiness Layers of IT Delivery Leading Cloud Drivers Technology Model Innovation Computing Build Your Own Cloud December 3, 2011 Ed Franklin – ed.franklin@virtustream.com Mohammad Zaman – mohammad.zaman@virtustream.com www.e-asia.orgCopyright © 2011 by Virtustream, Inc. All rights reserved worldwide. “Actualize the Enterprise Cloud™” is a trademark of Virtustream, Inc. All other trademarks are property of their respective owners. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any human or computer language in any form or by any means without the express written permission of Virtustream, Inc.
  2. 2. State ofBusiness Layers of IT Delivery Leading Cloud Drivers Technology Model Innovation Computing What is the Cloud and What are the Business Drivers? www.e-asia.orgCopyright © 2011 by Virtustream, Inc. All rights reserved worldwide. “Actualize the Enterprise Cloud™” is a trademark of Virtustream, Inc. All other trademarks are property of their respective owners. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any human or computer language in any form or by any means without the express written permission of Virtustream, Inc.
  3. 3. Topics of Discussion • What is Driving Cloud Adoption? • What is the “Cloud”? • Cost models in the Cloud • Cloud Business Opportunities • Summary • Questions? www.e-asia.org ADOPTION DEFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY
  4. 4. What is Driving Cloud adoption? www.e-asia.orgA DOPTION DEFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY
  5. 5. What is Driving Cloud Adoption?• The Green Agenda − Estimated that CO2 emissions of the IT industry exceeds that of the entire aviation industry − IT emissions from data centers alone account for almost 5% of the world’s carbon emissions − 80% of IT departments do not measure their electricity consumption• There was a six fold annual Information volume growth from 2006 to 2011 − 988 Exabytes, 8X network, 16X storage and 20X compute capacity• Today, 28.7% of the world population is currently connected to the Internet with predictions of an additional Billion users by the end of 2015• 80% of connected devices are PC’s, Tablets or Smart Phones and up to 2.5x additional devices will be connected by 2015, including Cars, TVs, and other household devices• YouTube consumes more bandwidth today than the entire internet did ten years ago• Business models today demand utility-based compute and storage as open systems enable applications growth as well as start-up business plans• Continuously increasing demand for true flexibility to meet “spiking” of usage• McKinsey estimates today’s Internet economy at USD $8 Trillion in “G-8 plus 5” countries and 21% of GDP growth in the last 5 years and 3.4% overall GDP in large and developed countries www.e-asia.org A DOPTION DEFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY
  6. 6. What is the “Cloud”? www.e-asia.orgADOPTION D EFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY
  7. 7. Cloud Market Overview Cloud Computing is generally segmented into three categories: User Access & Interface 3 SaaS • Applications delivered via Internet Business Process Software as a • Typically offer configurable options Service • Salesforce, Google Apps, Facebook Application 2 Application Framework • Cloud application development platforms PaaS Management and Security Web Service • Provides software development kit (SDK) with Platform Database as a Service APIs for developers • Force.Com, Microsoft Azure, Amazon, Google Operating System 1 App Engine Virtual Machine Server • Remote computing, storage and/or virtual machines I/O IaaS • Typically self-service provisioning & pay-per-use billing Storage Infrastructure • Targets users seeking “compute containers” as a Service • Rackspace, Savvis/Reliance, NTT, Amazon, KT Data Center Network www.e-asia.org ADOPTION D EFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY
  8. 8. Cloud Options On-Premise Off-Premise – 100% Off Premise Solution – “Private Cloud” or virtualisation – Medium risk – Small risk – Reduced costs – Reduced costs, but… – Highly flexible – Most expensive option – Highly Scalable – Limited flexibility Hybrid Disaster Recovery – Combine On and Off Prem Solutions – Enhanced linked version – – Small risk Private Cloud to Off-Premise – Reduced costs – Small risk – Flexibility to migrate to an Off–Premise – Reduced costs solution – Simplified On-Boarding Process – Bandwith constrained Scalability – Limited flexibility www.e-asia.org ADOPTION D EFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY 8
  9. 9. The Challenges (Perceptions?) to Cloud Adoption Technology Maturation Cultural Shift • Security • IP Protection • Lack of Automation • Interoperability and Lock-In • More Power Efficiency • Compliance and Audit • Standards • Guaranteed Quality of Service • “The Human Factor” www.e-asia.org ADOPTION D EFINITION COST M ODEL O P P O RT U N I T I ES S U M M A RY
  10. 10. Cost models in the Cloud www.e-asia.orgADOPTION DEFINITION C OST M ODEL O P P O RT U N I T I ES S U M M A RY
  11. 11. Overview • Multiple stakeholders have varied expectations of cloud…. − MD/CEO wants IT to support business growth, enablement and flexibility − GM/CIO/IT Head wants IT to impact business value − CFO/Finance wants effective asset and capital utilization • Evolution in pricing and delivery made available through self-service portals via the Internet or direct connection with a “pay as you go” business model • Requires a highly scalable, flexible and secure architecture − Data resides within Multi-Tenanted, dynamically scalable resource pools − Based on virtualisation and/or scale-out application environments www.e-asia.org ADOPTION DEFINITION C OST M ODEL O P P O RT U N I T I ES S U M M A RY
  12. 12. Expected Savings From A Move to the Cloud ROI calculations are based on actual client savings achieved over a five year period: Pre-existing Pre-existing Total Cost Private Provider Client Total Cost Environment Investment Provider Cloud Platform Type of Business Private Cloud Characteristics Over 5 Years Platform Savings Savings Large, complex physical £6,091,062 £3,281,433 £2,414,285 46% 60% Government environment Body Blend of traditional and £669,000 £484,600 £384,000 28% 43% Financial virtualised environment Organisation Highly optimised virtual £1,987,081 N/A £1,614,009 N/A 19% Legal Firm private cloud www.e-asia.org ADOPTION DEFINITION C OST M ODEL O P P O RT U N I T I ES S U M M A RY
  13. 13. What Should be Considered when Calculating Cost of“Going Cloud”? • Cash Flow Implications must be considered, including: − Compute, Storage and Network Hardware using 3-5 year amortization − Software upfront cost, annual maintenance, certification and training of personnel, time spent on patch/config/etc. − Bandwith requirements and cost, including security − Staffing Allocation for in-house versus “self service” and move/add/change − Monitoring , management and associated headcount − Real Estate and energy savings − Backup/Archiving/Data Retention − Security Audit and Compliance costs − Training and “lock-in” avoidance − Cost of Capital − Time to market improvement? www.e-asia.org ADOPTION DEFINITION C OST M ODEL O P P O RT U N I T I ES S U M M A RY
  14. 14. Cloud Computing State of the Union http://gigaom.com/cleantech/4-reasons-why-cloud-computing-is-efficient/ www.e-asia.org S T R AT EG Y D ES I G N TRANSITION O P E R AT I O N C O N T I N U O U S I M P R OV E M E N T
  15. 15. A few headlines .. In December 2011 www.e-asia.org
  16. 16. Framework for Cloud Methodology Let’s Use “A” Model (ITIL??)  Cloud Strategy  Cloud Design  Cloud Transition  Cloud Operation  Continuous Cloud Operation Improvement www.e-asia.org S T R AT EG Y D ES I G N TRANSITION O P E R AT I O N C O N T I N U O U S I M P R OV E M E N T
  17. 17. Cloud Strategy  Who wants it?  Why do they want it?  Who are the stakeholders?  Who are the influencers? MAKE SURE YOU HAVE BUY IN FROM ALL OF YOUR EXECUTIVES www.e-asia.org S TRATEGY D ES I G N TRANSITION O P E R AT I O N C O N T I N U O U S I M P R OV E M E N T
  18. 18. Define your objective  What do you want to accomplish using cloud?  Reduce Capital Expenses  Optimize Resource Utilization  Fast Time To Deploy  Standardize IT Catalog  ..Simply..Just to catch up with the Technology www.e-asia.org S TRATEGY D ES I G N TRANSITION O P E R AT I O N C O N T I N U O U S I M P R OV E M E N T
  19. 19. Cloud Strategy  Define your parameters  Which environment should I target?  Do I have complete runbook of the environment?  (Good time to have automated discovery of all IT assets)  …… and other business specific parameters…  Categorize the Applications  Cloud Ready - GREEN  Modification Needed to be Cloud Ready - YELLOW  Cannot be in the Cloud - RED www.e-asia.org S TRATEGY D ES I G N TRANSITION O P E R AT I O N C O N T I N U O U S I M P R OV E M E N T
  20. 20. Pick Your Technology Suite REVENUE MODEL APPLICATION FRAMEWORK Cloud Operating Systems Hypervisor Tools Network Server Storage www.e-asia.org S T R AT EG Y D ESIGN TRANSITION O P E R AT I O N C O N T I N U O U S I M P R OV E M E N T
  21. 21. Choose Your Data Center  Your Existing Data Center  Your New Data Center  PAC – Microsoft ITPAC  POD – HP & Oracle  MCF - iFortress  Pre Assembled Cabinets  HP Factory Express  Dell vStart  IBM ServicePac  VCE vBlock www.e-asia.org
  22. 22. Choose Your Hardware  Servers  Storage  Network  Appliances  Security Services  Load Balancers  Acceleration Services  Integrated/Reference Solution  vBlock (VCE), VCN, HP Matrix, Dell HyperScale www.e-asia.org
  23. 23. Choose Your Hypervisor  VMWare vSphere  Redhat KVM/RHEV  Citrix XEN  Microsoft Hyper-V  IBM PowerVM www.e-asia.org
  24. 24. Choose Your Operating Systems  Windows  Linux  RedHat  SUSE, Ubuntu, CentOS  Other Linux Variation  Unix  Solaris  AIX  HP-UX www.e-asia.org
  25. 25. Choose Your Application Framework  LAMP  .Net  JAVA  Force.com  vFabric (Spring)  IBM (Websphere)  Oracle (BEA Weblogic)  …and many many more .. www.e-asia.org
  26. 26. Databases.. Is important  Oracle  Microsoft SQL even better.. noSQL DBs  MySQL  Cassandra  DB2  Membase  PostgreSQL  MongoDB  CouchDB  and growing http://kkovacs.eu/cassandra-vs-mongodb-vs-couchdb-vs-redis www.e-asia.org
  27. 27. Cloud Orchestratio n  VMWare - vSphere  Redhat - KVM or RHEV – Delta Cloud API  Citrix – XEN – Cloud.com  xStream  Eucalyptus  Enomaly www.e-asia.org
  28. 28. Application Tiering  Horizontal Scalability  Vertical Scalability  Cloud Scalability  Stackable www.e-asia.org
  29. 29. Federate Your Cloud  Build Cloud Services Catalog to Operate with  Internal Cloud  Private Cloud  Public Cloud  Extend Your Cloud into the Community (vertical)  Extend Your Cloud to Partners  Extend Your Cloud to Vendors  Optimize Your Workload www.e-asia.org
  30. 30. PaaS & SaaS Consideration  Platform-as-a-Service  Application Framework to suit  Portability & Available Skillset  Google App Engine, Amazon, Force.com, Azure  Software-as-a-Service  Non-core competency Applications  Industry Standard & Compliant  Salesforce.com, Office365, Google Apps www.e-asia.org
  31. 31. Let’s Talk about Security Popular best practices for securing cloud computing Flagship research project V2.1 released 12/2009 V3 research underway, targeting Q3 2011 release wiki.cloudsecurityalliance.org /guidance www.e-asia.org
  32. 32. Security and the “Swim Lanes”We recognize the most important consideration of any enterprise is security. Theapproach utilizes proven physical and logical techniques, enhanced by state of the artvirtual security. KEY DESIGN FEATURES Client A Client B Internet Network Network  Secure environment built around best Internet practices VPN A B – Defence in-depth – Least privilege operations Front End Perimeter Landing Zone – Separation of resources, traffic & data – Access denied by default VR VR – Vulnerability & patch management Management Firewall A A  Secure network segregated into zones Back End Perimeter C Firewall Context based on level of trust associated with ClientSpecificRule Set B B intended purpose Firewall Client Specific Context  Custom, secure portal requiring 2-factor Rule Set DMZ Core Portal authentication with role-based access VR VR  24x7 Real-time security monitoring built using enterprise class Security Information Client Specific Rule Set B B & Event Management (SIEM) tools B Platform Separate Physical Disks  Audit & log data management for Intrusion Detection Client compliance reporting including privileged Firewall A Specific Rule Set A A user auditing A www.e-asia.org P ERFORMANCE A VA I L A B I L I T Y COST E LASTICITY S ECURITY 32
  33. 33. NIST Cloud Reference Architecture Cloud Provider Cloud Broker Cloud Consumer Service Orchestration Cloud Service Management Service Layer Service Cloud Intermediation SaaS Auditor Business Support PaaS Security SECURITY IaaS PRIVACY Audit Service Aggregation Provisioning Resource Abstraction & Configuration Privacy Control Layer Impact Audit Physical Resource Layer Service Arbitrage Hardware Portability Performance Audit Interoperability Facility Cloud Carrier www.e-asia.org
  34. 34. Cloud Revenue Model  Build and Maintain Cloud Service Catalogue  Charge based on True Consumption  Provide QoS/SLA for Value Add  Consider as-a-Service for all Models  Not all application are ready for cloud, right application for right cloud solution www.e-asia.org
  35. 35. Let’s Start at the Advisory Level .. Use Case  Bangladesh Bank’s Directive of Green Banking (http://www.bangladesh- bank.org/mediaroom/circulars/brpd/feb272011brpd02e.pdf)  Section 1.3 – Initiating inhouse environment management (Phase 1): • Inventory of Consumption of Electricity & Energy • Take Measure to Save Electricity & Energy  1.5 – DR (Climate Risk Fund) // 1.6 – Social Networking (Green Marketing)  2.2 – (Phase 2) Green Strategic Planning  4 – Quarterly Report www.e-asia.org
  36. 36. Reduce Protect Improve Save The Get ResourcesYour Costs Your Data Performance Environment On Demand Please Follow the Following Twitters @virtustream @rjrogers87 @edwardafranklin @mohammadzaman http://www.twitter.com/virtustream www.e-asia.orgCopyright © 2011 by Virtustream, Inc. All rights reserved worldwide. “Actualize the Enterprise Cloud™” is a trademark of Virtustream, Inc. All other trademarks are property of their respective owners. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any human or computer language in any form or by any means without the express written permission of Virtustream, Inc.
  37. 37. Cloud Cost Comparison (APAC)  32GB RAM/3TB Storage/19 VMs www.e-asia.org
  38. 38. Cloud Cost Comparison (Eurpoe)  32GB RAM/3TB Storage/19 VMs www.e-asia.org
  39. 39. Cloud Cost Comparison(US)  32GB RAM/3TB Storage/19 VMs www.e-asia.org

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