Participatory Branding of Library Collections and Services

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Academic libraries have been challenged by the fact that we are no longer the sole providers of primary scholarly publications free of charge; and the fact that the way our users consume info differs from what we've prepared for them via licensed databases, catalogs, subject guides, etc. While library is still the physical learning place for our users, what should we do to remain relevant to our users' teaching, learning, and researching needs in virtual library spaces, maybe embedded into users’ experience in compliance with regulatory requirements?
At James E. Walker Library, we did some experiment in such notion with social media sites such as Flickr, Google, and others. This presentation will share with you our lessons' learned in initial prototypes: 1) promotionally curating, producing, and distributing MTSU faculty & students’ achievements at ET Open House in Web-scale architecture; 2) intentional discovery of the resources of national & regional interests for the learning community of MTSU, e.g. tools, services, resources, experts, etc. using social media & social networking in collaboration with many library constituents, including our users, and internal and external partners.

Published in: Technology, Education
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