Wards Social Media Case Study

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  • I’m not a techy and I’m not an expert in how to use IT to solve all your business problems. What I do know and what I do believe in is common-sense marketing and using all the tools available (and calling on the right people for the job) to develop your business. If you keep an open mind you can see the benefits for yourself. This presentation is in 2 halves. The first half looks at the background to social networking and the “what’s in it for me” side of things (in terms of why and how to use it). The second half looks specifically at Linkedin and goes through some ways to use it to make a difference. I’m not going to show you how to make a profile or do any of that… I shall assume you already have one, even if it’s not filled in yet… but I am going to show you some things that you can directly apply to business needs and processes.
  • Wards Social Media Case Study

    1. 1. So, that’s the theory… now what? Helen Hammond Managing Consultant – Elephant Creative Solutions Marketing Manager - Wards Solicitors w. www.elephantcreative.co.uk l. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammond e. elephantcreative@googlemail.com
    2. 2. The background <ul><li>Who are Wards? </li></ul><ul><li>What was the problem? </li></ul><ul><li>The solutions </li></ul><ul><li>Objectives </li></ul><ul><li>Messages </li></ul>
    3. 3. Phase 1 - real, local people
    4. 4. Phase 1 - legal specialists
    5. 5. Phase 1b - spreading the word
    6. 6. Phase 1b - spreading the word
    7. 7. Phase 2 - response & relationships
    8. 8. Phase 2 - response & relationships
    9. 9. Phase 2 - response & relationships
    10. 10. Phase 2 - response & relationships
    11. 11. The results so far… <ul><li>8% increase in visitors BUT 469% increase in page views </li></ul><ul><li>613% increase in traffic to the blog, rather than old news section </li></ul><ul><li>200% + increase in instruction with website as source (Jan - Aug) </li></ul>
    12. 12. Phase 3 - what next? <ul><li>Blog posts change on profile </li></ul><ul><li>Online products </li></ul><ul><li>Linkedin roadshow </li></ul><ul><li>Linkedin answers/groups </li></ul><ul><li>Video posts </li></ul><ul><li>Proactive BD using Twitter & Linkedin </li></ul><ul><li>Using Linkedin to drive more traffic to blog </li></ul><ul><li>Better calls to action and ‘reasons to call’ </li></ul><ul><li>Online payment </li></ul><ul><li>Links & Google Adwords campaigns </li></ul>

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