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Intro to social media - CIPD

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Intro to social media - CIPD

  1. 1. How to juggle jelly-fish (or get started on social networking) Helen Hammond Managing Consultant – Elephant Creative Solutions Marketing Manager - Wards Solicitors w. www.elephantcreative.co.uk l. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammond e. [email_address]
  2. 2. How does it work?
  3. 3. How can we use it?
  4. 4. The problem…
  5. 5. The statistics speak for themselves…
  6. 6. Why bother - reason 1
  7. 7. Why bother - reason 2
  8. 8. Why bother - reason 3 <ul><li>Relax: it’s traditional networking </li></ul><ul><li>Listen -> Talk -> Engage </li></ul><ul><li>It’s not about technology </li></ul><ul><li>It’s about people and communication </li></ul>
  9. 9. The big five (+ your blog)
  10. 10. … actually, your blog might come first <ul><li>Needs to be regular </li></ul><ul><li>Pithy & opinionated, not sanitised </li></ul><ul><li>Share the load </li></ul><ul><li>Do it off the main website (SEO benefits) </li></ul><ul><li>Ghost writers </li></ul>
  11. 12. CIPD - 182 CIPD training - 52 Human Resources - 10,400 Employment Law UK - 404 Human Resource Management - 2,840 Employment opportunities - 4,980 Employment Tribunal - 168
  12. 15. <ul><li>What can you say in 140 characters? </li></ul><ul><li>It’s very “now” </li></ul><ul><li>Try and post a tweet once per day </li></ul><ul><li>Don’t post TOO often </li></ul><ul><li>Say something useful and strategic </li></ul><ul><li>Design a background </li></ul><ul><li>Ads are coming… </li></ul><ul><li>Re-tweet to build relationships </li></ul><ul><li>Hootsuite – use to schedule Tweets </li></ul>
  13. 17. <ul><li>Not just for “the kids” </li></ul><ul><li>Listen first, what are others saying about you? </li></ul><ul><li>Talk to people about your business </li></ul><ul><li>Engage with the younger generation for recruitment </li></ul><ul><li>Integrate video & twitter </li></ul>
  14. 18. Why is Linkedin useful… your profile
  15. 19. Why is Linkedin useful… your profile
  16. 20. Connecting - how not to do it…
  17. 21. Connecting - how not to do it…
  18. 22. Connected… now what?
  19. 23. Connected… now what?
  20. 24. Why is Linkedin useful… groups
  21. 25. Why is Linkedin useful… jobs
  22. 26. Why is Linkedin useful… companies
  23. 27. Why is Linkedin useful… answers
  24. 28. Why is Linkedin useful… search
  25. 29. Why is Linkedin useful… search
  26. 30. Why is Linkedin useful… the extras
  27. 31. The elephant in the room
  28. 32. There’s the theory… now what? www.elephantcreative.co.uk

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