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The Market Introduction of
• Ban on all matte incandescent bulbs and clear 100 watt1/9 2009     incandescent bulbs           • Ban on clear 75 watt i...
Normal Light Bulb   CompactFluorecentLampEnergy Consumption 100 W               20 WDurability         1,000 hours        ...
   Existing conceptions of light bulbs   Other products not adapted
   Environmental concerns among consumers   Improved technology   Power strategies from legislators
Cowan and Hultén (1996) identify six mainfactors that could possibly evoke an escapefrom an existent lock-in or completely...
   Conventional bulbs still serving their initial    purpose   But relative/perceived efficiency decreased
   Very critical factor for the future of the light    bulb market   Governments to promote the use of CFL or    even ba...
   Higher retail price   But a cost advantage in the long run (life    duration and low energy consumption)
   Crucial factor   Consumers increasingly concerned about    environmental issues   More and more prefer environmental...
   Of minimal importance   No big niche for the CFL bulbs   Few early adopters
   Innovative technology enabled the invention    and production of CFL bulbs   This knowledge put “pressure on the old ...
Gregson et al. 2005
Two paths have been taken that may create a future CFL lock-in:   Adapation by retail   Laws
The Past and Present of Efficient Light Bulbs
The Past and Present of Efficient Light Bulbs
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The Past and Present of Efficient Light Bulbs

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The market, challenges and opportunities of low-energy light bulbs.

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The Past and Present of Efficient Light Bulbs

  1. 1. The Market Introduction of
  2. 2. • Ban on all matte incandescent bulbs and clear 100 watt1/9 2009 incandescent bulbs • Ban on clear 75 watt incandescent bulbs1/9 2010 • Ban on clear 60 watt incandescent bulbs1/9 2011 • Ban on clear 40 watt and clear 25 watt incandescent bulbs1/9 2012 • More stringent requirements for low-energy bulbs and LED1/9 2013 lamps • More stringent requirements for halogen bulbs1/9 2016
  3. 3. Normal Light Bulb CompactFluorecentLampEnergy Consumption 100 W 20 WDurability 1,000 hours 10,000 hoursPricing $5 $15
  4. 4.  Existing conceptions of light bulbs Other products not adapted
  5. 5.  Environmental concerns among consumers Improved technology Power strategies from legislators
  6. 6. Cowan and Hultén (1996) identify six mainfactors that could possibly evoke an escapefrom an existent lock-in or completely unlocka market.
  7. 7.  Conventional bulbs still serving their initial purpose But relative/perceived efficiency decreased
  8. 8.  Very critical factor for the future of the light bulb market Governments to promote the use of CFL or even ban incandescent bulbs
  9. 9.  Higher retail price But a cost advantage in the long run (life duration and low energy consumption)
  10. 10.  Crucial factor Consumers increasingly concerned about environmental issues More and more prefer environmentally friendly products
  11. 11.  Of minimal importance No big niche for the CFL bulbs Few early adopters
  12. 12.  Innovative technology enabled the invention and production of CFL bulbs This knowledge put “pressure on the old technology” and questioned its efficiency.
  13. 13. Gregson et al. 2005
  14. 14. Two paths have been taken that may create a future CFL lock-in: Adapation by retail Laws

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