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Consumer Co-creation
What to do and how?• Call for consumers to create “artwork”based on food.• Micro-site targeted to loyal customers tocreate...
What to do and how?• Once becoming a community member,consumers can submit, view and rate allartwork on the micro-site.• T...
Creating Awareness• Print advertisements at POS locations, e.g.inside stores and beside freezers• Announcement on the webs...
What’s in it for them?• Community feeling• Satisfaction of creating art; fun activity• Sense of accomplishment, if artwork...
Time Horizon• Community has a long-term focus• Open to suggestions about futurechallenges• Goal is to evoke open dialogue ...
Thank you.
Findus - Branding project exercise
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Findus - Branding project exercise

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Project presentation for the Brand Management course at SSE, MSc. in Marketing and Media.

Published in: Business, Economy & Finance
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Findus - Branding project exercise

  1. 1. Consumer Co-creation
  2. 2. What to do and how?• Call for consumers to create “artwork”based on food.• Micro-site targeted to loyal customers tocreate a community
  3. 3. What to do and how?• Once becoming a community member,consumers can submit, view and rate allartwork on the micro-site.• The top 20 will be featured on the foodboxes and the creators will be recognized.
  4. 4. Creating Awareness• Print advertisements at POS locations, e.g.inside stores and beside freezers• Announcement on the website• Initial arousal of interest through “sampleart” on the box with information on the back
  5. 5. What’s in it for them?• Community feeling• Satisfaction of creating art; fun activity• Sense of accomplishment, if artwork makesit on the package
  6. 6. Time Horizon• Community has a long-term focus• Open to suggestions about futurechallenges• Goal is to evoke open dialogue and expandbrand associations in the long run
  7. 7. Thank you.

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