Some general points:
You should lead with the most compelling statement of why you have
a really big idea. You need to get your reader to think, “Wow!”
You need to make it clear that there is a big, important problem that
you are going to solve, or opportunity you are going to exploit.
If you have customers and revenues, make it clear. If not, tell the
investor when you will.
How specifically are you going to generate revenues, and from
whom? Why will it be capital efficient?
Write NO More Than 2 Pages . The executive summary should be
simple and short, leave the detail for the business plan.
Sample Executive Summary: Link
How to write Mission Statement
"Mission statement help clarify what business you are in, your goals and
your objectives," says Rhonda Abrams
Answering the following questions will help you to create a verbal
picture of your business's mission:
Our mission: to
inspire and nurture
the human spirit –
one person, one cup
neighborhood at a
Why does my company exist? Who do we serve? What is our
What are our strengths, weaknesses, opportunities and threats?
Considering the above, along with our expertise and resources, what
business should we be in?
What is important to us? What do we stand for?
Putting It All Together. Like anything with lasting value, crafting a mission
statement requires time, thought and planning.
Brainstorming. When writing your mission statement, keep in mind what
caused you and your core group to found the organization in the first
place. There is a spark, a need, a desire and a need to be fulfilled. Keep
that passion close at hand during the brainstorming around the writing
of the mission statement.
Overview of your
The product features,
This section of the business plan is your opportunity
to completely hash out your product idea, down to
the finest detail, which gives you a complete
understanding of your product.
The product summary should also take time to focus
on the problem(s) that your product will solve. In
addition to an explanation of the problems, you
should also discuss what the causes are, how the
product solves these problems, and the benefits to
potential customers. A complete description of your
product, the problems it solves, and a comparison
with competitors should all work to make a case as
to why your product will be successful.
• Market Analysis
A market analysis summarizes the size and potential
of your target market, current market trends, and
gives demographic information about your target
This section should include a table that lists all of the
potential market segments that you will target along
with all of the information you collected in your
Marketing Strategy and Objectives
Understanding who will buy your product is an
important foundational step. By understanding who
your customers are and what motivates them to buy,
you will be able to create an informed, effective
Startup marketing is a whole different science. How
so? The secret is properly combining the right
channels: Content Marketing and PR.
What markets or
What benefits your
Why customers buy
The competitive analysis first gives an overview of your
direct and indirect competitors in relationship to your
business and gives a list of all your competitors based on
this definition. In the most basic sense, direct competitors
are those that sell a similar product to the same customers
as your business, while an indirect competitor is any
company whose product could be a substitute for yours.
Questions to ask:
Who are your competitors?
What threats do they pose?
What is the profile of your competitors?
What are the objectives of your competitors?
What strategies are your competitors pursuing and how
successful are these strategies?
What are the strengths and weaknesses of your
How are our competitors likely to respond to any
changes to the way we do business?
The Business Person: experienced business individual who
understands sales, marketing, business development. This
person must be able to easily and accurately convey the
value of your product or service to potential customers,
investors and partners. This person must also be able to
properly communicate the technical team members. This
becomes critical for product development when user
feedback begins pouring in.
The Developer: technical person who can create anything
that the founding team can dream. This person must be
well-versed in programming so that changes can be made
to the product on a moment’s notice. It would best serve
the startup if this technical person also was familiar with
the technology of server environments, because we all
know how expensive IT help can be.
The Designer: creative mind who understands how design
affects user experience. This person must be able to turn
an idea into something that people will enjoy using and will
enjoy viewing. The success of some startups has become
heavily weighted on that company’s ability to attract and
retain users because of the fact that users like the website.
Very few companies can still succeed with a design like
• Business registration fees
• Business licensing and permits
• Starting inventory
• Rent deposits
• Down payments on property
• Down payments on equipment
• Utility set up fees
• Operating expenses:
• salaries (yours and staff salaries)
• rent or mortage payments
• raw materials
• loan payments
• office supplies
• Business Model Examples:
• The Add-On model
In this instance, the core offering is priced competitively but
there are numerous extras that drive the final price up so the
consumer is not getting the deal they initially assumed. If you
have recently tried to buy an airline ticket or car insurance,
you will have spotted that the number of extras you are
offered can almost reach double figures!
The Advertising model
The advertising model became popular with the growth of
radio and TV where the TV stations earned revenue indirectly
from people looking to promote services to the audience they
attracted, rather than via consumers paying radio and TV
stations for the consumption of their TV programs.
The Freemium model
This is where the business gives away something for free in
return for your personal details so they can then market to
you and hope to build up a relationship so that you buy from
them in the future. It is typically used in service-based
businesses where the lifetime value of the average customer
is high and is increasingly popular with Internet services such
as Spotify, Skype, or Flickr.
Resource and More information: http://articles.bplans.co.uk/starting-a-business/examples-of-well-knownbusiness-models/1040
Year 1: Starting Up
Years 2 to 5: Time to
Years 5 to 10:
Growing to the Next
Years 10 to
Moving On: Exit
Month 3: Minimum Viable Product
Month 5: Private Beta Launch
Month 8: Key Hire
Month 11: Public Beta Launch
Month 12: x% daily growth rate in subscribers