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Online Video Trends
WeLoveDigital Forum / Elena Iordache / Martie 2016
The average viewer is exposed to
around 360 different ads in a day.
Attention span?
8.25 seconds
So how do you create advertising
that gets recalled?
Video offers
a compelling
way to tell a
story
What is next in
video advertising?
#1 The future of video
is mobile
Horizontal?
or Vertical?
9x completion rate
10x engagement rate
Interactive
Interactive
Shoppable
Gamification
…
#2 Short ads are becoming
the norm
#3 Real-time
video
#4 Personalized video
powered by data
#5 360degree video
Multumesc!
elena@brainient.com
brainient.com
linkedin.com/in/elenaiordache
Elena Iordache  WeLoveDigital Forum - Online video trends
Elena Iordache  WeLoveDigital Forum - Online video trends
Elena Iordache  WeLoveDigital Forum - Online video trends
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Elena Iordache WeLoveDigital Forum - Online video trends

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Presentation done for WeLoveDigital Forum event - speaking about trends in online video advertising

Published in: Internet
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Elena Iordache WeLoveDigital Forum - Online video trends

  1. 1. Online Video Trends WeLoveDigital Forum / Elena Iordache / Martie 2016
  2. 2. The average viewer is exposed to around 360 different ads in a day. Attention span? 8.25 seconds
  3. 3. So how do you create advertising that gets recalled?
  4. 4. Video offers a compelling way to tell a story
  5. 5. What is next in video advertising?
  6. 6. #1 The future of video is mobile
  7. 7. Horizontal?
  8. 8. or Vertical? 9x completion rate 10x engagement rate
  9. 9. Interactive Interactive
  10. 10. Shoppable
  11. 11. Gamification …
  12. 12. #2 Short ads are becoming the norm
  13. 13. #3 Real-time video
  14. 14. #4 Personalized video powered by data
  15. 15. #5 360degree video
  16. 16. Multumesc! elena@brainient.com brainient.com linkedin.com/in/elenaiordache

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