Learn the Secrets to Generate LEADS through your Website

975 views

Published on

Gone are the days of websites simply being static brochures that are infrequently updated. Now businesses must be educated in search engine optimization, editorial calendars, blogs, landing pages, compelling offers and social media. Learn how to leverage these tools to generate high-quality traffic to your website, convert that website traffic into valuable leads and turn those into customers. In this session you will learn how to research and apply the proper strategies for your company to win the online marketing battle.

Published in: Marketing
  • Be the first to like this

Learn the Secrets to Generate LEADS through your Website

  1. 1. LEARN THE SECRETS TO GENERATE LEADS THROUGH YOUR WEBSITE Tiffany Sauder President, Element Three
  2. 2. HOW MANY?
  3. 3. A CHAT ABOUT… •  Website expectations •  How to make your website work for you •  Why you can’t ignore it •  How to make Google happy •  Measuring stuff
  4. 4. ELEMENT THREE •  HQ in Indianapolis •  30 Employees •  Full-service brand & digital agency •  HubSpot Platinum Partner
  5. 5. “"   70% OF A SALE IS OVER BEFORE A SALES PERSON EVER GETS INVOLVED” - Sirius Decisions
  6. 6. WEBSITE EXPECTATIONS WHAT IF WE THINK ABOUT IT DIFFERENTLY?
  7. 7. MAYBE IT’S NOT THE CARROTS
  8. 8. FUND YOUR WEBSITE LIKE YOUR BEST SALES PERSON
  9. 9. HAS YOUR WEBSITE MET IT’S MONTHLY QUOTA?
  10. 10. HAS YOUR WEBSITE MET IT’S MONTHLY QUOTA? IF NOT, FIRE IT.
  11. 11. MARKETING PEOPLE LOVE
  12. 12. Marketing’s Job Through the Sales Funnel Generate Traffic Capture Lead Nurture Lead Retain & Upsell Customer
  13. 13. ENGAGE YOUR AUDIENCE AND GENERATING WEBSITE TRAFFIC
  14. 14. But here is what we do instead
  15. 15. [contact us]
  16. 16. CUSTOMERS WANT ANSWERS •  Imagine trying to start a meaningful two-way conversation without knowing the person with whom you’re speaking. •  Relevant conversations = qualified leads. •  When you understand your customers, you can create helpful content that speaks to them in their language. •  When you truly understand their pain, you can provide the best solutions.
  17. 17. How do we do this? •  Blogs to drive traffic •  Calls to action to engage website traffic •  Top of the Funnel offers •  Middle of the Funnel offers •  Bottom of the Funnel offers •  Landing pages to convert website traffic •  Email to nurture leads into a sales ready opportunity
  18. 18. “"   Companies that blog 15x or more per month get 5x more website traffic than companies that don’t blog HubSpot benchmark report
  19. 19. “"   Companies with over 200 blog articles have >5x the LEADS than those with 10 or fewer. HubSpot benchmark report
  20. 20. UNDERSTAND HOW PEOPLE SEARCH.
  21. 21. GOING ON A HOLIDAY? SEARCH TERMS AVG. MONTHLY SEARCHES holiday insurance 74,000* holiday insurance 480** *England ** United States
  22. 22. MIX BRANDED & NON-BRANDED TERMS Branded Term: Element Three Non-Branded Term: Inbound Marketing On 53% of conversion paths, the last click is on a generic (nonbranded) keyword, according to Google research
  23. 23. Map the buyer journey
  24. 24. THEY ASK. YOU ANSWER. | Marcus Sheridan
  25. 25. MEASUREMENT KNOW WHAT WORKS.
  26. 26. Website   CRM   HTML  Email   Blog   Social  Media   Landing  Pages   Google   Analy=cs   Pay  Per  Click   Search  Engine   Op=miza=on  
  27. 27. Website   SalesLogix   HTML  Email   Blog   Social  Media   Landing  Pages   Google   Analy=cs   Keyword   Research   Search  Engine   Op=miza=on   HubSpot   closed-­‐loop  marke=ng   Track  leads  from  their  ini=al  channel  through  first  conversion  all   the  way  to  becoming  a  customer  –     from  a  single  database    
  28. 28. MOZ SURVEY: TOP 5 MARKETING METRICS 1.  Conversions 2.  Revenue 3.  Leads 4.  Unique visits 5.  Rankings Source: http://moz.com/industry-survey
  29. 29. BE REALISTIC WITH YOUR EXPECTATIONS.
  30. 30. START. LEARN. ADJUST
  31. 31. Want to learn more? Join us in Indy. JUNE 19th GoInboundMarketing.com @TiffanySauder
  32. 32. QUESTIONS? www.facebook.com/elementthree @tiffanysauder http://info.elementthree.com/

×