Case study from us representing .nmm for Univerasal's The Grinch using media relations and online PR

1. The Grinch case study B2B and B2C public relations

2. About

3. Working with .nmm We provided media relations, online PR and public relations services for digital agency New Media Maze across advertising, marketing and PR media This also included online PR activity for B2C campaigns

4. Brief

5. The Grinch Our media relations supported Columbia Tristar Home Entertainment’s The Grinch Video and DVD UK release during an incredibly busy time Reaching kids and families that enjoy seasonal movies

6. The ad campaign The online advertising campaign was run across children and parenting sites With an HTML email driving recipients back the official The Grinch website Where they sourced content for the video and DVD

7. Approach

8. Media relations support Our media relations and online PR supported the site designed by N1 Media Including games and third party promotions created by Cobalt Blue That went live from November until Christmas Eve

9. Consumer and trade We worked with consumer, trade and vertical media to position the release of the film pre, during and post release working with the seasonal themes and content of the film in addition to the starring actors

10. Seamless comms Working with multiple agencies building relationships with ad networks Our comms were seamless also reaching the audience directly whether children or adults creating dialogue with assets created

11. Impact

12. Consumer media Using the angle of the film, season and assets created we enhanced the promotion of the film by having content and themed games to interest journalists beyond just the review of the DVD

13. Trade and industry Print media coverage included industry respected target media New Media Age (NMA) ‘Adwatch’ and Revolution ‘Campaign of the Week’ In addition to various online trade media

14. Integrating digital Early adopters of integrated digital advertising, marketing and PR from 2001 We implemented a seamless approach to comms building it into the core of Our services that challenge brands and the industry

15. Our media experience 10 years of proven digital marketing, PR and social media experience We work with consumer and trade media; also directly with your customers Interested in the next level digital comms? Let us know….

16. Elemental profile

17. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

18. Interested?

19. Getting in touch