Image and Media Analysis


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A short lesson on how to analyse an image, which leads to how to analyse media in our daily lives.

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Image and Media Analysis

  1. 1. Image&Media Analysis by Frank Curkovic
  2. 2. Warm-up (3-5mins):With no direction, criticallyanalyse the following image insmall groups.It is a painting done by Japanese artist,Tetsuya Ishida.Be prepared to share youranswers.
  3. 3. Discuss (3-5mins):How did you go about analysing theartwork? What did you look for etc.? 
  4. 4. Discuss (cont’d):How would you assign this task tostudents? How could you What type of Are thereHow would you guide their criteria could steps that guide them thought you ask them could be through it? process etc. to to consider? involved? evaluate it?
  5. 5. Analysing an ImageThis is a document I usuallyuse with my students 1. Initial Reaction 2. Description 3. Analysis & Interpretation 4. Judge & Evaluate
  6. 6. Analysing an ImageWhen looking at an image,consider the following:
  7. 7. Analysing an Image
  8. 8. Analysing an Image
  9. 9. Analysing an Image
  10. 10. AnalysisApply the analysis to thefollowing image:Banksy“Sale Ends Today”Oil on canvas2006
  11. 11. BrainstormWhat types of different mediado you experience in your dailylife?
  12. 12. ConsiderAs the use of screens and visualscontinue to grow and grow, is the imageanalysis applicable to other visual mediaas well (ads, infographics, film, photography, websites, video games etc.)?Why or why not?Are additional or different criteriarequired? Share your thoughts.
  13. 13. Analysing Media
  14. 14. ANALYSING MEDIA Screens & visual communication permeate our lives. These forms of visual communication usually strike a chord for the receiving audience. This can be done intuitively or be highly calculated. When constructing or deconstructing media, consider the following: 1. Initial Reaction & Description What do you see? What is your first impression? What is happening in the work? What is the story and what significance does it have? 2. Analysis, Interpretation & Evaluation What is the purpose? Is there an intended audience for the work? What is the general ambience of the work? What mood does it create? How does it do this?What signs and symbols do we find? What role do they play in the mediums’ impact? What is the ideology of the piece (what is the idea behind it)? What is the agenda of the producer? If figures are included, what can be said about their appearance, relations or emotions? Is the background significant? Are any themes evident (jealousy, ambition, passion etc.)? How is language used? Does it provide information or generate emotional response? Were any techniques such as humour, alliteration or innuendo used? What typefaces were used and what do they convey? What sociological, political, economic or cultural attitudes are indirectly reflected in the work (sexism, alienation, conformism etc.)?
  15. 15. What further aesthetics decisions weremade? Artwork (Fine art, comic books etc.) •How are the basic components or elements arranged? Framing? •Balance (symmetrical, asymmetrical,radial), Colour (light, tone, hue, warm/cool), Composition, Contrast, Direction,Emphasis, Form, Line, Movement,Repetition, Rhythm, Scale, Space, Shape, Size, Symmetry, Texture, Value •Does the medium influence or impact the message/meaning etc?
  16. 16. Photography •What kind of a shot is it? •What significance do long shots, medium shots, close-up shots have?•What about the lighting, use of color,angle of the shot?•Framing: rule of thirds etc. •Focus/Depth of field/Lens •Colour vs. BW
  17. 17. Design (Advertising: print, commercial, websites) •How are the basic components or elements arranged? •How are the following elements/principles used? (Alignment, Colour, Contrast, Direction, Dominance, Emphasis, Font,Harmony, Proximity, Repetition, Scale, Space,Layout, Type, Size, Texture, Value, Variety,Unity) •What is the relationship between pictorial elements and written material and what does this tell us? •How is space used? (positive/negative? empty/full?) •Does the item being advertised play a role in culture and society?
  18. 18. Film, Video & Video Games •Mise-en-scene: costumes, props, lighting, characters (as represented by actors or models), special effects, sound effects and anything elsewhich is "put into the frame".•Framing: rule of thirds etc.•Camera placement •Editing/montage, camera angle, soundtrack, atmosphere, lighting, contrast, stillness vs. movement (to move the camera or not?), metaphor, perspective, titles •Focus/Depth of field/Lens •Colour
  19. 19. !Think•How does the use of media influenceculture?•How can the use of media influence what wedo in the classroom and how we learn?•How can we learn to evaluate and create ourown media?
  20. 20. FrankCurkovic
  21. 21. Resources:How to Analyze an Advertisement the Art of Cinematography Analysis (via Mediaknowall)