Growing SoundCloud
Andy Carvell: Mobile Growth Manager @SoundCloud HQ Berlin
MBLT14
THE LEADING AUDIO PLATFORM
WIDGETS AND 3RD PARTY INTEGRATIONS
MONETISATION
WORKING WITH BRANDS
WHY IS MOBILE SO IMPORTANT?
src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
MOBILE TIPPING POINT = PASSED
src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
“Measurement is the first step that leads to
control and eventually to improvement. If you
can’t measure something, you ca...
PIRATE METRICS
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html (METRICS)
http://qualityswdev.com/author/k...
COHORT ANALYSIS
http://blog.kissmetrics.com/throw-away-vanity-metrics/
Mobile Growth Stack
Acquisition
Retention
&
Engagement
Monetisation
Insight
WORLD CLASS ANALYTICS
Cross-Sell
App Store
Opt...
SOME EXAMPLES FROM
SOUNDCLOUD...
CROSS-SELL FROM
MOBILE WEB
CROSS-SELL FROM WEB
CROSS-SELL FROM WEB
APP STORE
OPTIMIZATION
APP TITLE
SCREENSHOTS
KEYWORDS
DESCRIPTIONS
LOCALIZATION
MORE STORES
DOWNLOAD GROWTH
APP STORE RANK
THANK YOU!
Andy Carvell
@andy_carvell
andy@soundcloud.com
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
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#MBLT14 presentation — Soundcloud

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#MBLT14 presentation — Soundcloud

  1. 1. Growing SoundCloud Andy Carvell: Mobile Growth Manager @SoundCloud HQ Berlin MBLT14
  2. 2. THE LEADING AUDIO PLATFORM
  3. 3. WIDGETS AND 3RD PARTY INTEGRATIONS
  4. 4. MONETISATION
  5. 5. WORKING WITH BRANDS
  6. 6. WHY IS MOBILE SO IMPORTANT? src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
  7. 7. MOBILE TIPPING POINT = PASSED src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
  8. 8. “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” - H. James Harrington
  9. 9. PIRATE METRICS http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html (METRICS) http://qualityswdev.com/author/kueblboe/ (PIC)
  10. 10. COHORT ANALYSIS http://blog.kissmetrics.com/throw-away-vanity-metrics/
  11. 11. Mobile Growth Stack Acquisition Retention & Engagement Monetisation Insight WORLD CLASS ANALYTICS Cross-Sell App Store Optimisation Press / PR / Blogs / YouTube Paid Channels (Ad Networks, SMS, Search, RichMedia, FB+Twitter) Partnerships (inc. carriers & OEMS and 3rd party stores) VIRAL (invites, shares/integrat ions) Onboarding / New User Experience PUSH / Email / SMS / in-app alerts (mobile CRM) Gamifcation? Re-Activation campaigns Retargeting In-App Purchases, Paid Apps Carrier Billing Virtual Currency / Dynamic Pricing I n t e r n a t i o n a l Conversion Optimization src = Andy Carvell/SoundCloud
  12. 12. SOME EXAMPLES FROM SOUNDCLOUD...
  13. 13. CROSS-SELL FROM MOBILE WEB
  14. 14. CROSS-SELL FROM WEB
  15. 15. CROSS-SELL FROM WEB
  16. 16. APP STORE OPTIMIZATION APP TITLE SCREENSHOTS KEYWORDS DESCRIPTIONS LOCALIZATION MORE STORES
  17. 17. DOWNLOAD GROWTH
  18. 18. APP STORE RANK
  19. 19. THANK YOU! Andy Carvell @andy_carvell andy@soundcloud.com

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