Successfully reported this slideshow.

#MBLT14 Presentation Distimo

0

Share

Loading in …3
×
1 of 39
1 of 39

#MBLT14 Presentation Distimo

0

Share

Download to read offline

#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference
Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)

#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference
Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

#MBLT14 Presentation Distimo

  1. 1. Where’s the Money The Global App Economy Richard Pidgeon Distimo
  2. 2. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners AGENDA • Introduction • Global Market Insights • Local Market Insights • Competitive Insights
  3. 3. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Introduction & Background
  4. 4. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners DISTIMO INTRODUCTION Distimo App Analytics Free tracking of apps across all major app stores and ad networks Distimo AppIQ Premium data for developers, ad networks, brands and the financial services industry Distimo Conversion tracking Track conversions and the life time value of users Distimo API Integrate app data in own or 3rd party platforms Solving the App-Puzzle
  5. 5. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Global Market Insights
  6. 6. THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution By Region, April 2013 vs. 2014 0.45 0.2 0.3 2014 Africa Asia Australia Europe North America South America 0.002 0.34 0.051 0.23 0.35 0.014 2013 Africa Asia Australia Europe North America South America
  7. 7. THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS and Google Play, April 2014
  8. 8. ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue, Feb 2013 –Feb 2014
  9. 9. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
  10. 10. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Local Market Insights
  11. 11. 12
  12. 12. 13
  13. 13. 14
  14. 14. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Looking at Competitor Apps Performance
  15. 15. 16 Soundcloud GP Installs v iOS Downloads
  16. 16. 17 Soundcloud versus Spotify
  17. 17. Localized Russian Version of Navitel on iOS performs better in Russia than Generic Google Play Version
  18. 18. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: www.distimo.com/blog • Monthly reports and webinars: www.distimo.com/publications • Free App Analytics to measure own applications: www.distimo.com/app-analytics • Daily ranking of all apps in every app store: www.distimo.com/leaderboards
  19. 19. Richard Pidgeon richard@distimo.com THANK YOU!
  20. 20. 0.051 0.0347 0.0297 0.02410.02270.0214 0.01420.0139 0.01210.0121 Entertainment Newsstand Productivity Lifestyle Kids iPad Revenue 0.079 0.043 0.0332 0.02120.02120.01980.01810.0177 0.01280.0109 Social Networking Navigation Music Education Productivity iPhone Revenue 0.0224 0.0176 0.0134 0.0091 0.008 0.0075 0.00690.00650.0062 0.0055 Travel & LocalCommunication Productivity PersonalizationMusic & Audio Google Play - Revenue The success of an app can be vary between different: markets / app stores / devices e.g. Social Networking / Navigation is more used on iPhone, while streaming services are more used on iPad.
  21. 21. 22
  22. 22. This analysis is based on comparing the revenue generated from the app stores of the following 34 countries: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Philippines, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, and Vietnam. Market sizes of the Apple App Store and Google Play Nov – April 2014 GOOGLE’S PIECE OF THE PIE INCREASE
  23. 23. Track & Measure the impact of Events with Distimo AppIQ
  24. 24. Track & Measure the impact of App Store Features with Distimo AppIQ
  25. 25. Track & Measure the impact of App Store Features with Distimo AppIQ
  26. 26. Track & Measure the impact of Events with Distimo AppIQ
  27. 27. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners …..Effect of getting featured
  28. 28. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners GETTING FEATERED WITH A REAL TIME EVENT Estimated Downloads Nick by Nickelodeon, U.S., iOS Featured in: Kids’ Choice Awards 2014 3/1/2014 3/6/20143/11/20143/16/20143/21/20143/26/20143/31/20144/5/20144/10/2014
  29. 29. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners ‘IF YOU LIKE…’ CATEGORIES BOOST DOWNLOADS Estimated Downloads per App, U.S., the Apple App Store 2/10/2014 2/15/2014 2/20/2014 2/25/2014 3/2/2014 3/7/2014 3/12/2014 Puzzle Craft Featured in: If you Like… Candy Crush Tiny Tower Featured in: If you Like… Minecraft The Silent Age Featured in: If you Like… The Room Sea Stars Featured in: If you Like… Badland
  30. 30. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners NOT ALL FEATURED CATEGORIES ARE BENEFICAL Superbrothers: Sword & Sworcery EP by Capybara Games Inc., U.S., the Apple App Store Featured in: Spectacular Stories: Games Featured in: Essentials: 10 Incredible Indie Games 3/1/2014 3/7/2014 3/13/2014 3/19/2014 3/25/2014 3/31/2014 4/6/2014 Estimated Downloads Estimated Revenue
  31. 31. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Strategies 2. Soft Launch
  32. 32. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners …..Where to do a soft launch
  33. 33. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners  Discover bugs/ test the app  Optimize marketing channels/ campaigns  Get to know your users o Usage o Spending behavior REASONS FOR A SOFT LAUNCH WHY?  Avoid large costs  Get good feedback during the ‘hard launch’
  34. 34. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Soft Launch in Australia, New Zealand, Mexico and more. 12/1/2013 12/6/2013 12/11/2013 12/16/2013 12/21/2013 12/26/2013 12/31/2013 New Zealand Australia Mexico Canada ROVIO SOFT LAUNCHED ANGRY BIRDS GO! Estimated Downloads Angry Birds Go! by Rovio, iOS
  35. 35. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Strategies 3. Select Right Business Model
  36. 36. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: www.distimo.com/blog • Monthly reports and webinars: www.distimo.com/publications • Free App Analytics to measure own applications: www.distimo.com/app-analytics • Daily ranking of all apps in every app store: www.distimo.com/leaderboards
  37. 37. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners BAD REVIEW DUE TO WRONG BUSINESS MODEL Review of Paid App, RollerCoaster Tycoon 4 by Atari
  38. 38. THANK YOU FOR LISTENING Solving the App-Puzzle

Editor's Notes

  • Entertainment biggest category on iPAD with video streaming app ivi.ru earning most revenue in that category but was only 4th on iPhone and you that social networking is down in 10th place on iPAd but was top category on the iPhone.
  • Although there are different ca
  • Global view of where Sound Cloud are stronger than Spotify on GP which I think is quite a powerful image showing that in the emerging markets SC are stronger where Spotify are stronger in the established markets
  • With Distimo App IQ you can compare the revenue or downloads for the same (or different) app in different app stores and countries.
  • THOSE OF YOU THAT ARENT FOLLOWING OUR BLOGS AND PUBLICATIONS
    WE PUBLISH SOME REALLY USEFUL STUFF ON OUR SITE
    PLEASE REGISTER ON OUR SITE
    AND FOR THOSE INTERESTED I CAN GIVE A LIMITED TRIAL TO OUR PREMIUM PRODUCTS

    THANK YOU
  • ×