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Where’s the Money
The Global App Economy
Richard Pidgeon
Distimo
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
AGENDA
• Introduction
• G...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Introduction &
Background
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
DISTIMO INTRODUCTION
Dist...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Global Market Insights
THE ASIAN MARKET IS GROWING QUICK
Global Revenue Distribution By Region, April 2013
vs. 2014
0.45
0.2
0.3
2014
Africa
Asia...
THE US AND JAPAN ARE CLEARLY IN THE LEAD
Combined Revenue iOS and Google Play, April 2014
ASIA SHOWS STRONGEST GROWTH IN REVENUE
Growth Rates in Revenue, Feb 2013 –Feb 2014
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Local Market Insights
12
13
14
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Looking at Competitor
App...
16
Soundcloud GP Installs v iOS Downloads
17
Soundcloud versus Spotify
Localized Russian Version of Navitel on iOS
performs better in Russia than Generic Google Play Version
MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinars...
Richard Pidgeon
richard@distimo.com
THANK YOU!
0.051
0.0347
0.0297
0.02410.02270.0214
0.01420.0139
0.01210.0121
Entertainment Newsstand Productivity Lifestyle Kids
iPad ...
22
This analysis is based on comparing the revenue generated from the app stores of the following 34 countries:
Australia, Au...
Track & Measure the impact of Events with Distimo AppIQ
Track & Measure the impact of
App Store Features with Distimo AppIQ
Track & Measure the impact of
App Store Features with Distimo AppIQ
Track & Measure the impact of Events with Distimo AppIQ
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
…..Effect of getting
feat...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
GETTING FEATERED WITH A R...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
‘IF YOU LIKE…’ CATEGORIES...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
NOT ALL FEATURED CATEGORI...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Strategies
2. Soft
Launch
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
…..Where to do a soft
lau...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
 Discover bugs/ test the...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Soft Launch in Australia,...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Strategies
3. Select Righ...
MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinars...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
BAD REVIEW DUE TO WRONG B...
THANK YOU FOR
LISTENING
Solving the App-Puzzle
#MBLT14 Presentation Distimo
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#MBLT14 Presentation Distimo

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#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference
Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)

Published in: Mobile, Business, Technology
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#MBLT14 Presentation Distimo

  1. 1. Where’s the Money The Global App Economy Richard Pidgeon Distimo
  2. 2. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners AGENDA • Introduction • Global Market Insights • Local Market Insights • Competitive Insights
  3. 3. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Introduction & Background
  4. 4. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners DISTIMO INTRODUCTION Distimo App Analytics Free tracking of apps across all major app stores and ad networks Distimo AppIQ Premium data for developers, ad networks, brands and the financial services industry Distimo Conversion tracking Track conversions and the life time value of users Distimo API Integrate app data in own or 3rd party platforms Solving the App-Puzzle
  5. 5. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Global Market Insights
  6. 6. THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution By Region, April 2013 vs. 2014 0.45 0.2 0.3 2014 Africa Asia Australia Europe North America South America 0.002 0.34 0.051 0.23 0.35 0.014 2013 Africa Asia Australia Europe North America South America
  7. 7. THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS and Google Play, April 2014
  8. 8. ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue, Feb 2013 –Feb 2014
  9. 9. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
  10. 10. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Local Market Insights
  11. 11. 12
  12. 12. 13
  13. 13. 14
  14. 14. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Looking at Competitor Apps Performance
  15. 15. 16 Soundcloud GP Installs v iOS Downloads
  16. 16. 17 Soundcloud versus Spotify
  17. 17. Localized Russian Version of Navitel on iOS performs better in Russia than Generic Google Play Version
  18. 18. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: www.distimo.com/blog • Monthly reports and webinars: www.distimo.com/publications • Free App Analytics to measure own applications: www.distimo.com/app-analytics • Daily ranking of all apps in every app store: www.distimo.com/leaderboards
  19. 19. Richard Pidgeon richard@distimo.com THANK YOU!
  20. 20. 0.051 0.0347 0.0297 0.02410.02270.0214 0.01420.0139 0.01210.0121 Entertainment Newsstand Productivity Lifestyle Kids iPad Revenue 0.079 0.043 0.0332 0.02120.02120.01980.01810.0177 0.01280.0109 Social Networking Navigation Music Education Productivity iPhone Revenue 0.0224 0.0176 0.0134 0.0091 0.008 0.0075 0.00690.00650.0062 0.0055 Travel & LocalCommunication Productivity PersonalizationMusic & Audio Google Play - Revenue The success of an app can be vary between different: markets / app stores / devices e.g. Social Networking / Navigation is more used on iPhone, while streaming services are more used on iPad.
  21. 21. 22
  22. 22. This analysis is based on comparing the revenue generated from the app stores of the following 34 countries: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Philippines, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, and Vietnam. Market sizes of the Apple App Store and Google Play Nov – April 2014 GOOGLE’S PIECE OF THE PIE INCREASE
  23. 23. Track & Measure the impact of Events with Distimo AppIQ
  24. 24. Track & Measure the impact of App Store Features with Distimo AppIQ
  25. 25. Track & Measure the impact of App Store Features with Distimo AppIQ
  26. 26. Track & Measure the impact of Events with Distimo AppIQ
  27. 27. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners …..Effect of getting featured
  28. 28. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners GETTING FEATERED WITH A REAL TIME EVENT Estimated Downloads Nick by Nickelodeon, U.S., iOS Featured in: Kids’ Choice Awards 2014 3/1/2014 3/6/20143/11/20143/16/20143/21/20143/26/20143/31/20144/5/20144/10/2014
  29. 29. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners ‘IF YOU LIKE…’ CATEGORIES BOOST DOWNLOADS Estimated Downloads per App, U.S., the Apple App Store 2/10/2014 2/15/2014 2/20/2014 2/25/2014 3/2/2014 3/7/2014 3/12/2014 Puzzle Craft Featured in: If you Like… Candy Crush Tiny Tower Featured in: If you Like… Minecraft The Silent Age Featured in: If you Like… The Room Sea Stars Featured in: If you Like… Badland
  30. 30. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners NOT ALL FEATURED CATEGORIES ARE BENEFICAL Superbrothers: Sword & Sworcery EP by Capybara Games Inc., U.S., the Apple App Store Featured in: Spectacular Stories: Games Featured in: Essentials: 10 Incredible Indie Games 3/1/2014 3/7/2014 3/13/2014 3/19/2014 3/25/2014 3/31/2014 4/6/2014 Estimated Downloads Estimated Revenue
  31. 31. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Strategies 2. Soft Launch
  32. 32. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners …..Where to do a soft launch
  33. 33. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners  Discover bugs/ test the app  Optimize marketing channels/ campaigns  Get to know your users o Usage o Spending behavior REASONS FOR A SOFT LAUNCH WHY?  Avoid large costs  Get good feedback during the ‘hard launch’
  34. 34. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Soft Launch in Australia, New Zealand, Mexico and more. 12/1/2013 12/6/2013 12/11/2013 12/16/2013 12/21/2013 12/26/2013 12/31/2013 New Zealand Australia Mexico Canada ROVIO SOFT LAUNCHED ANGRY BIRDS GO! Estimated Downloads Angry Birds Go! by Rovio, iOS
  35. 35. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Strategies 3. Select Right Business Model
  36. 36. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: www.distimo.com/blog • Monthly reports and webinars: www.distimo.com/publications • Free App Analytics to measure own applications: www.distimo.com/app-analytics • Daily ranking of all apps in every app store: www.distimo.com/leaderboards
  37. 37. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners BAD REVIEW DUE TO WRONG BUSINESS MODEL Review of Paid App, RollerCoaster Tycoon 4 by Atari
  38. 38. THANK YOU FOR LISTENING Solving the App-Puzzle

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