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U1 Lesson 04


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U1 Lesson 04

  1. 1. Japanese Word of the Week (10)<br />Kudasai<br />ください<br />[ku-da-saiy]<br />Mizu o kudasai?<br />
  2. 2. Aims & Objectives<br />Aims:<br />Students will understand styles of market research. They will use both to focus upon one product.<br />Objectives:<br />All students will identify 2 forms of secondary research<br />Most students will identify 2 forms of secondary research and explain their function<br />Some students will identify 3 forms of secondary research, explain and use their functions for assignment purposes<br />
  3. 3. Research and Pre-Production<br />1 February 2010<br />Unit 1 Research Techniques for Media Industries<br />Unit 2 Pre-Production for Media Industries<br />
  4. 4. Research Techniques<br />1 Understand the purposes of research in the media industries<br />2 Be able to apply a range of research methods and techniques<br />3 Be able to present results of research.<br />
  5. 5. Pre-Production Techniques<br />1 Understand requirements for production<br />2 Be able to obtain resources for production<br />3 Be able to apply production logistics. <br />
  6. 6. How’s Your Primary Research Coming Along?<br />Quantitative & Qualitative. Questionnaires, Interviews & Surveys <br />How are you doing? Have you been asking questions, and more importantly recording your research?<br />
  7. 7. Secondary Research<br /><ul><li> What is it?
  8. 8. Why bother?
  9. 9. How can it help you in your studies?</li></li></ul><li>Secondary Research<br /><ul><li> Reviews
  10. 10. Blogs
  11. 11. Gamelogs
  12. 12. Archives</li></ul>These are the BIG GUNS of production but especially market research…<br />
  13. 13. Secondary Research<br />Review<br /><ul><li> Overview
  14. 14. Experience
  15. 15. Mostly qualitative (unless succeeded by ratings)
  16. 16. Unknown author or reviewer</li></li></ul><li>Secondary Research<br />Archives<br /><ul><li> Variety
  17. 17. Rationale
  18. 18. Multitude of sources
  19. 19. Usually used in massive research</li></ul>FACT: The 2008 re-make of Ultimate’s JetPac by RARE involved a lot of retro stats and archived research into the original game<br />
  20. 20. Little Big Planet<br />
  21. 21. Quantitative Research<br /><ul><li> Numbers – “100 people were asked…”
  22. 22. Percentages – “40% of RPG games are…”
  23. 23. Fractions – “1/4 of all FPS games have…”
  24. 24. Decimals – “3.25 hours of gameplay is…”</li></li></ul><li>Qualitative<br /><ul><li> Feelings – “I felt that this was…”
  25. 25. Experiences – “When I got to the first checkpoint, I…”
  26. 26. Aspirations / Hopes – “I wanted it to go on longer…”
  27. 27. Expectations – “It was much better than I thought.”</li></li></ul><li>Activity<br />Watch the short film on games:<br /><ul><li> 2 key secondary quantitative research examples
  28. 28. 2 key secondary qualitative research examples</li></li></ul><li>Remember!<br /><ul><li> Secondary research is where YOU read the existing research and record the answers for YOUR needs. Copying existing research without showing sources of reference won’t help you with forthcoming assignments (or this one)
  29. 29. Take small steps. Don’t look for mammoth evidence and you won’t be bamboozled by the answer
  30. 30. Planning is everything. Think about what you will do at every stage of research and pre-production.</li></li></ul><li>Next Week!<br />You’ll make a start on Secondary Research to help you with your Computer Game Case Study Assignment.<br />Remember: I am away in Budapest, so, someone else will be delivering the session. Please be punctual and douche-free.<br />
  31. 31. Overview – What Have We Learned?<br /><ul><li> Types of research
  32. 32. The key differences within Secondary Research
  33. 33. Making plans</li></ul>Have we met our outcomes?<br />