U1 Lesson 03


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U1 Lesson 03

  1. 1. Japanese Word of the Week (9)<br />ganbatte<br />がんばって<br />[gan-bat-tay]<br />Ganbatte ne!<br />
  2. 2. Aims & Objectives<br />Aims:<br />Students will understand styles of market research. They will use both to focus upon one product.<br />Objectives:<br />All students will identify 2 forms of primary research<br />Most students will identify 2 forms of primary research and explain their function<br />Some students will identify 3 forms of primary research, explain and use their functions for assignment purposes<br />
  3. 3. Research and Pre-Production<br />25 January 2010<br />Unit 1 Research Techniques for Media Industries<br />Unit 2 Pre-Production for Media Industries<br />
  4. 4. Research Techniques<br />1 Understand the purposes of research in the media industries<br />2 Be able to apply a range of research methods and techniques<br />3 Be able to present results of research.<br />
  5. 5. Pre-Production Techniques<br />1 Understand requirements for production<br />2 Be able to obtain resources for production<br />3 Be able to apply production logistics. <br />
  6. 6. How Was Last Week’s Task?<br />Gamelogs!<br />How did you do? Do you think that game logging is an accurate form of research? <br />
  7. 7. Little Big Planet<br />
  8. 8. Primary Research<br /><ul><li> What is it?
  9. 9. Why bother?
  10. 10. How can it help you in your studies?</li></li></ul><li>Primary Research<br /><ul><li> Questionnaires
  11. 11. Survey
  12. 12. Interview
  13. 13. Focus Group</li></ul>These are the BIG GUNS of production but especially market research…<br />
  14. 14. Primary Research<br />Questionnaires<br /><ul><li> Set questions
  15. 15. Definitive amount of people
  16. 16. Easy to produce statistics
  17. 17. Usually face-to-face</li></ul>Activity: Compile 3 questions to ask the people next to you (no more than 5 peeps) about your chosen game case study<br />
  18. 18. Primary Research<br />Survey<br /><ul><li> Set questions
  19. 19. Definitive amount of people
  20. 20. Easy to produce statistics
  21. 21. Usually distanced research</li></ul>TIP: Use Survey Monkey to produce and present research for this part of your game<br />
  22. 22. Vero’s Research - Questionnaire<br />What genre of games do you usually play?<br />Would you consider other genres of gameplay?<br />Have you ever played Little Big Planet?<br />If yes, can you name 1 thing about it that you liked?<br />If yes, can you name 1 thing about it that you didn’t like?<br />If no, would you consider playing it?<br />Have you ever read a review about Little Big Planet?<br />Would reading a review make you want to play a game?<br />
  23. 23. Vero’s Research - Survey<br />What genre of games do you usually play?<br />a) RPG b) FPS c) RTS d) Puzzle/Strategy e) Platformer<br />Would you consider other genres of gameplay?<br />a) Yes b) No c) Unsure<br />Have you ever played Little Big Planet?<br />a) Yes b) No<br />Have you ever read a review about Little Big Planet?<br />a) Yes b) No<br />Would reading a review make you want to play a game?<br />a) Yes b) No c) Unsure<br />
  24. 24. What’s the Difference?<br /><ul><li> Quantitative – “Figures”
  25. 25. Qualitative – “Facts” </li></li></ul><li>Activity<br />Read both sides of last week’s handout and pick out the following:<br /><ul><li> 2 key quantitative research examples
  26. 26. 2 key qualitative research examples</li></li></ul><li>Quantitative Research<br /><ul><li> Numbers – “100 people were asked…”
  27. 27. Percentages – “40% of RPG games are…”
  28. 28. Fractions – “1/4 of all FPS games have…”
  29. 29. Decimals – “3.25 hours of gameplay is…”</li></li></ul><li>Qualitative<br /><ul><li> Feelings – “I felt that this was…”
  30. 30. Experiences – “When I got to the first checkpoint, I…”
  31. 31. Aspirations / Hopes – “I wanted it to go on longer…”
  32. 32. Expectations – “It was much better than I thought.”</li></li></ul><li>Asking Questions<br /><ul><li> What kinds of questions should you ask?
  33. 33. Quantitative – “How many times a day do you play?”, “How many consoles do you own?”
  34. 34. Qualitative – “How does gaming affect you?”
  35. 35. What kinds of questions shouldn’t you ask?
  36. 36. Random questions – not relative to the subject
  37. 37. Personal questions – phone numbers, credit card details etc.</li></ul>Remember that you are trying to establish facts in order to research the feasibility of a game or console.<br />
  38. 38. Getting Answers<br />Smile!<br />Say ‘thank you’<br />Be grateful<br />Look smart!<br />Sound interested<br />Explain yourself!<br />
  39. 39. Remember!<br /><ul><li> Primary research is where YOU ask the question and record the answers for YOUR needs. Copying existing research won’t help you with forthcoming assignments (or this one)
  40. 40. Take small steps. Don’t ask life-changing questions and you won’t be bamboozled by the answer
  41. 41. Planning is everything. Think about what you will do at every stage of research and pre-production.</li></li></ul><li>Next Week!<br />You’ll make a start on Secondary Research to help you with your Computer Game Case Study Assignment.<br />Remember: I am away in Budapest, so, someone else will be delivering the session. Please be punctual and douche-free.<br />
  42. 42. Overview – What Have We Learned?<br /><ul><li> Types of research
  43. 43. The key differences within Primary Research
  44. 44. Making plans</li></ul>Have we met our outcomes?<br />