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  1. 1. The Greatest Stories Ever Told....<br />
  2. 2. What is Your Concept?<br /> Plumber meets princess, saves world<br /> Ex-Soldier meets nemesis, saves world<br /> Hardest marine in the world finds planet over and over again, dies<br />
  3. 3. Activity: Concepts<br />Take an existing game and squeeze it into a sentence<br />What are the main points of the story?<br />love<br />war<br />persecution<br />Death<br />vengeful<br />
  4. 4. Films vs Games<br />
  5. 5. What is a Tagline?<br />A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience&apos;s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.<br />Examples of famous movie/television taglines are:<br />Be afraid. Be very afraid. – The Fly<br />In space no one can hear you scream. – Alien<br />Just when you thought it was safe to go back in the water... – Jaws 2<br />A long time ago in a galaxy far, far away... – Star Wars<br />Love means never having to say you&apos;re sorry – Love Story<br />To boldly go where no man has gone before – Star Trek<br />The truth is out there. – The X-Files<br />
  6. 6. Activity: Taglines<br />Can you access taglines for the following films?<br /> Saw VI<br /> Scream<br /> On Golden Pond<br />Transformers 2<br />Dark Knight<br />Glen or Glenda<br />The Crying Game<br />Who Will Love My Children?<br />The Hunt for Red October<br />
  7. 7. Tagline Value<br /> Unique Selling Points<br />Sucked in!<br />Sales pitch in a sentence<br />
  8. 8. Conclusion<br />Are taglines vital to game making?<br />Discuss!<br />