2. What is in this Presentation?
• Brief related terminology definitions
(Da Vinci Code-style big word unscrambling)
• Types of brief structure
(An opportunity for you to unscramble some words!)
• Negotiating briefs
(How ‘The Apprentice’ could help!)
• An example of 1 brief response
(It might be a handout!)
4. Activity
In pairs, break this brief down into simple
language so that you can tell me what it
means!
5. My Interpretation
(Doesn’t mean I’m right!)
“First I looked at the title, this is a really good
way to break down a brief. What it said to me
was that the New Zealand Government’s Te Papa
Exhibition and Heritage Museum was looking for
an interactive system for exhibiting stuff.”
• Something touchy feely
•Natural History Museum in London –research
• Looking for touch screen interactive systems?
Programming?
6. Tender / Brief Structures
What does this mean?
What’s a
Bond?
8. Things To Look Out For
• Formal or Informal Nature
• Missing or incomplete information
• Company backgrounds – make sure
the clients you deal with are
‘legitimate’
9. The Other Side
Imagine you’re writing briefs and tenders rather
than applying for them now.
• What type of people would you be looking for?
Where would you find that information on a brief or
tender document?
10. Activity
In pairs, discuss 3 key attributes for taking on a particular
business or applicant to your tender or brief.
You’ve got a couple of minutes
only, so make them count!
11. Here’s What I’d Be Looking For
• Experience
• Suitability (flexibility etc)
• Company size,
When checking out the facts
on a company, it’s called due
turnover etc – can
diligence they cope with the
workload?
12. Let The Brief Speak For Itself
In a minute you’ll receive a brief – and given all of the bits and bobs
you’ve learned in this presentation, I want you to work in pairs to
respond to the brief.
• Assess structure
• Negotiate the brief to suit your strengths in this area!
13. The Holy Grail!
Q: What is the secret of the Holy Grail?
Hint: It isn’t in a golden goblet from The Last Supper, let’s
put it that way
14. Plenary
• Briefs and how they are written
• The types of people and companies who
apply for briefs
• You’ve had a go at a brief!
Good job everyone!