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Breaking Briefs

Unit 4 – Working to a Brief
What is in this Presentation?
  • Brief related terminology definitions
        (Da Vinci Code-style big word unscrambling)

  • Types of brief structure
        (An opportunity for you to unscramble some words!)
  • Negotiating briefs
        (How ‘The Apprentice’ could help!)

  • An example of 1 brief response
        (It might be a handout!)
This is a Brief

                  I’ve done a
                   handout!
Activity

In pairs, break this brief down into simple
language so that you can tell me what it
means!
My Interpretation
                     (Doesn’t mean I’m right!)

“First I looked at the title, this is a really good
way to break down a brief. What it said to me
was that the New Zealand Government’s Te Papa
Exhibition and Heritage Museum was looking for
an interactive system for exhibiting stuff.”
     • Something touchy feely
     •Natural History Museum in London –research
     • Looking for touch screen interactive systems?
     Programming?
Tender / Brief Structures
                            What does this mean?



What’s a
Bond?
What’s Up With This Brief?
Things To Look Out For

• Formal or Informal Nature
• Missing or incomplete information
• Company backgrounds – make sure
the clients you deal with are
‘legitimate’
The Other Side
Imagine you’re writing briefs and tenders rather
than applying for them now.
          • What type of people would you be looking for?


Where would you find that information on a brief or
              tender document?
Activity
In pairs, discuss 3 key attributes for taking on a particular
business or applicant to your tender or brief.


                              You’ve got a couple of minutes
                                only, so make them count!
Here’s What I’d Be Looking For
        • Experience

                 • Suitability (flexibility etc)
                                   • Company size,
When checking out the facts
on a company, it’s called due
                                   turnover etc – can
         diligence                 they cope with the
                                   workload?
Let The Brief Speak For Itself
In a minute you’ll receive a brief – and given all of the bits and bobs
you’ve learned in this presentation, I want you to work in pairs to
respond to the brief.
        • Assess structure
        • Negotiate the brief to suit your strengths in this area!
The Holy Grail!
Q: What is the secret of the Holy Grail?


   Hint: It isn’t in a golden goblet from The Last Supper, let’s
   put it that way
Plenary
• Briefs and how they are written
• The types of people and companies who
apply for briefs
• You’ve had a go at a brief!

                                Good job everyone!

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Breaking Briefs

  • 1. Breaking Briefs Unit 4 – Working to a Brief
  • 2. What is in this Presentation? • Brief related terminology definitions (Da Vinci Code-style big word unscrambling) • Types of brief structure (An opportunity for you to unscramble some words!) • Negotiating briefs (How ‘The Apprentice’ could help!) • An example of 1 brief response (It might be a handout!)
  • 3. This is a Brief I’ve done a handout!
  • 4. Activity In pairs, break this brief down into simple language so that you can tell me what it means!
  • 5. My Interpretation (Doesn’t mean I’m right!) “First I looked at the title, this is a really good way to break down a brief. What it said to me was that the New Zealand Government’s Te Papa Exhibition and Heritage Museum was looking for an interactive system for exhibiting stuff.” • Something touchy feely •Natural History Museum in London –research • Looking for touch screen interactive systems? Programming?
  • 6. Tender / Brief Structures What does this mean? What’s a Bond?
  • 7. What’s Up With This Brief?
  • 8. Things To Look Out For • Formal or Informal Nature • Missing or incomplete information • Company backgrounds – make sure the clients you deal with are ‘legitimate’
  • 9. The Other Side Imagine you’re writing briefs and tenders rather than applying for them now. • What type of people would you be looking for? Where would you find that information on a brief or tender document?
  • 10. Activity In pairs, discuss 3 key attributes for taking on a particular business or applicant to your tender or brief. You’ve got a couple of minutes only, so make them count!
  • 11. Here’s What I’d Be Looking For • Experience • Suitability (flexibility etc) • Company size, When checking out the facts on a company, it’s called due turnover etc – can diligence they cope with the workload?
  • 12. Let The Brief Speak For Itself In a minute you’ll receive a brief – and given all of the bits and bobs you’ve learned in this presentation, I want you to work in pairs to respond to the brief. • Assess structure • Negotiate the brief to suit your strengths in this area!
  • 13. The Holy Grail! Q: What is the secret of the Holy Grail? Hint: It isn’t in a golden goblet from The Last Supper, let’s put it that way
  • 14. Plenary • Briefs and how they are written • The types of people and companies who apply for briefs • You’ve had a go at a brief! Good job everyone!