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Digital marketing tools for real estate


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basic introduction to real estate tools

Published in: Real Estate
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  • Awesome tips Eleanor! A lot of fine observations and tactics there. Dhiren C. , Customer Experience Analyst , ,
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Digital marketing tools for real estate

  1. 1. Digital Marketing Tools for Real Estate<br />Eleanor Thorne<br />919-649-5057<br />@isellmoney<br />
  2. 2. Advertising vs Digital Marketing<br />Social Media Is About The Conversation…<br />
  3. 3. The Everything Button<br />
  4. 4. Discussions, Blogs<br />Friends as Authority<br />
  5. 5. Twitter Real Time Discussions<br />
  6. 6. Slapping Up A Listing<br />If this is what your listing presentation is all about – you might lose on your next appointment. This is not about the conversation. It’s Advertising.<br />
  7. 7. Social Media Tools You NEED…<br /><ul><li> Networking is Easy to Understand
  8. 8. Easy to Access from Your Phone
  9. 9. Only have ONE persona
  10. 10. Keep checking your Security Settings
  11. 11. Create Lists for your friends
  12. 12. Link to your Personal Website
  13. 13. Create Real Estate Tab</li></li></ul><li>
  14. 14. Twitter Done Wrong<br />
  15. 15.
  16. 16. FourSquare – check in when you are around town.<br />Flickr – connect your pictures to Twitter<br />Events – make sure you search the #’s for events you attend<br />Hootsuite – put this on your phone!<br />EASY Twitter<br />Remember you can’t be SFRealtor… #justsayin’<br />
  17. 17. A website is like a bound Book… it’s published and never gets updated<br />The Difference In A Website and a Blog…<br />
  18. 18. A Blog is like a notebook that gets updated OFTEN… Google wants it to be like a newspaper website, or a magazine website or a site that has updates every hour!<br />The Difference In A Website and a Blog…<br />
  19. 19. Other Online Sites To Consider <br />
  20. 20. Activerain<br />
  21. 21. Write a Good Profile<br />Post it on multiple sites<br />Connect to Other People<br />Start Creating Content<br />How to Get Seen<br />
  22. 22. Who To Connect With?<br />
  23. 23. Links to interesting information<br />Market Reports including: DOM, Number of Distressed Properties, Number of Sellers Dropping their Price, Absorption Rate<br />Photos – especially of events, people you connect with and what is near your listings<br />THINGS YOU ALWAYS TELL Buyers or Sellers<br />Write the way you would talk to a friend or child, giving them advice.<br />What To Share<br />
  24. 24. Take Advantage of the Blog on Corporate Website<br />Use Hootsuite and load it on your phone<br />When you sit down to write about an area or a property – write A LONG “article” and then break it into 2 or 3 shorter posts.<br />Do Market Reports in same format every month<br />Try Paid Services like Altos, RealBird, or Roost<br />Time Saving Tips<br />
  25. 25. Connect with me:<br />Eleanor Thorne<br /><br /><br />@isellmoney<br />919-649-5057<br />