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Research Interests: Eleanor—Jayne Browne

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Research Interests: Eleanor—Jayne Browne

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Research Interests: Eleanor—Jayne Browne

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  2. 2. (Re)Branding The Analogue And The Digital Bioi—Inspirat1on
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  15. 15. To ensure consistency the Intenza Wordmark must always be used in as standardized form as possible, therefore set widths have been established. The Wordmark must never be reslzed randomly in order to maintain its integrity and proportion. A database of standard set widths has been created and each (Wordmark) may be identified by the number to its left, in example the number 16 denotes a Wordmark 16cm wide etc. Individual Wordmark widths are calculated according to the distance between the edge 01 'i‘ and the far edge of the ‘a'. Significantly. in this way the Trademark (TM) symbol may be seamlessly applied or removed accordingly without jeopardizing its integrity or proportion. Additionally. the Wordmark's true center lies between the 'e' and the 'n' and similarly, the Trademark (TM) symbol may be applied or removed without visual interruption. ghbenx ’" 8cm inu-. .uu. qm. u- ltIrntIty$yVlr'xuManual I lurt-nu wiiuiumk Printiplrx r. ct'. 'i<l| h-. i. .
  16. 16. The Intenza Bug must alwa s be used in its standardised form and as solid two—colour signature. ts urpose is to demonstrate our brand's premium quality and individu charisma. The Intenza Bug must always be applied as a solid two-colour or two-treatment signature and is ordinarily applied. in conjunction with the Wordmark. on an Intenza product. The Bug delivers our brand's charisma in a unique format, and it should always compliment the Wordmark and product or surface onto which it is attached. We manufacture products that are well-built and have an enduring quality. therefore The Bug is part of an overall package which is premium and memorable. Each treatment assigned to The Bug such as colour, material or finish must be complimentary. so they don't clash or appear jarring and in order to avoid appearing overly- busy or erratic. the number of colours. materials and finishes must also be limited. When applied three dimensionally to an Intenza product. the Bug's base plate is presented in circular form with a matte black treatment. The Bug's outer rim (ie. its border) and two diagonally positioned 'n' elements are presented as matte polished stainless steel elements. The Intenza Bug. on a case-by-case basis. and where deemed appropriate by key personnel. may also be applied as a 2.5 dimensional representation to items associated with the promotion of Intenza brand and Intenza products. When applied to typically 'flat' or two dimensional surfaces such as fabric or paper. the Bug may be represented as a repeat pattern without its outer rim however. it must appear as embossed or raised, to highlight its characteristics; and typically these representations will appear in a single colour format. Farxmplt , — The intent: Bug’: mner rim and a Farllltplt 4- 11» lntcnn Bug‘: outer rim is diagonally positioned 'n' elcmtnn applicd to uni rrmomi for in application to 't‘lai‘ or two Ermnplz l— The Inlenu n. .5(: omp1e-eappuza Example . — 11.: lnrrnn nu, base plate applied lmcnu product. The 'n' elements and outer rim dimcrnioml Mariana (mm. In an mm. pmdutl. rul sin. ;~ gcrn. III . p lnltnn pmdun. 11. but plan: is mm blue are pmmed as nun: polished stainless sucL OO@°° Inn-nza Corporate Identity System iiiuuui I 11.. rm. ..-t nu, _ Appucazon Guideline: Colour. i| ar: rhl mi rum xx
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  20. 20. Authorised Intenza Distributors Singapore United Lifestyle Pte Ltd Company Glenn Sim Contact 65-6580-7373 Telephone Number 65-6580-6768 Fax g| enn@united| ifesty| e.com Email www. unitediifestyIe. com Web 993, 2 Kim Chuan Drive No. 0701 Address A '1 SI Distribution Centre Singapore
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  24. 24. — Bio—Inspir_a; tion ’ TM " " " . ’1 1‘ 0‘ . ‘na"V. ‘a . ' "‘ 4 «un- ‘ Z —4—, ¢h. _‘ I . ... .-_’ . . / ... . -_'. -,"'. ... . Bii'i'—Irispiration -/ The Analogue And The Digital Handcraft Man= .ua1j1;% - Future Textiles Product Development i Lighting Design ii National Science Council Research Project, Ciieative Textile Materials or Sensational Product Irmovation Design NSC 98-22I8—E~x82~oo7 2010 Top 10 Design Concept: MothEaten“‘ Lights, Insight Concept sign Department of Engineering and Technologies, ‘MOST
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  33. 33. perfect, Casting Space E1caner—Jayne Erewne Through the manipulation and iinderstanding of materials “space” can be simultaneously structural, ornamental and ephemeral: Therefore in response to this proposition Perfectlmperfect, Casting Space is part of an- on—going conversation between materiality, bio——inspiration and our external environments. Drawing upon the (in)tangil)le elements around us, this series of experiments delves into nature's narrative layers to articulate and capture fleeting “spaces” (and moments) which exist temporarily such as rainfall or condensation; and in the spirit of true inquiry— that aesthetic qualities are not manifested solely through content or perfection of technique; but through the capricious nature of the process itself-— unfinished and (im)perfect.
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