Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook redesign impact on apps

4,507 views

Published on

Application analytics company Developer Analytics recently presented this slideshow, to demonstrate the impact of Facebook's redesign on third party applications.

  • www.cursul.eu for more Currency Exchange Rates - EUR / JPY / USD
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This website can be a useful resource to find out what started the financial crisis http://www.financialcrisis2009.org
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Facebook redesign impact on apps

  1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
  2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
  3. Biggest Losers
  4. Overall Positive Effect <ul><li>145+ million Monthly Active Users (MAU) among Top 25 Apps </li></ul>
  5. <ul><li>+252% </li></ul>
  6. What should I be thinking about?
  7. BETTER APPS! <ul><li>Higher production quality </li></ul><ul><li>Higher level of engagement </li></ul><ul><ul><li>Average page views per user per day </li></ul></ul><ul><ul><li>Time spent on the application </li></ul></ul><ul><ul><li>Time between visits </li></ul></ul>
  8. New Trends in Social Gaming <ul><li>Start simple and grow in complexity </li></ul><ul><ul><li>Social gamer vs. MMO gamer </li></ul></ul><ul><li>Frequently updated new content </li></ul><ul><ul><li>Everything gets boring! </li></ul></ul><ul><li>Incentivized rewards </li></ul><ul><ul><li>Not just more virtual currency! </li></ul></ul><ul><li>Inflation control on virtual currency </li></ul>
  9. Q&A

×