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Luminary evening

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Luminary evening

  1. 1. Promoting a Small Event in a Big Way The 10th Annual Carol Dyer Memorial “Light the Way to the Cure” Luminary Evening By Eliza Worrick
  2. 2. Why Cancer? <ul><li>569,490 </li></ul><ul><li>People who died from cancer in 2010 </li></ul><ul><li>1,529,560 </li></ul><ul><li>People who have been diagnosed since 2010 </li></ul><ul><li>Cancer is the second leading cause of death in the US*. </li></ul>
  3. 3. Turning Pain Into Passion <ul><li>The Bar Harbor YB’s lost their friend Carol Dyer to brain cancer in 2001. </li></ul>That year, they put their energy into organizing an event in her honor...
  4. 4. The Carol Dyer Memorial “Light the Way to a Cure” Luminary Evening <ul><li>10 years and over $50,000 later, the event has become a way for these women and their community to reflect and fight back against cancer. </li></ul><ul><li>Participants purchase $10 luminary bags which line the Bar Harbor village green on an August evening. </li></ul>
  5. 5. Goals: <ul><li>Promote the event </li></ul><ul><li>Provide inspiration </li></ul>
  6. 6. <ul><li>Using the American Cancer Society online as a guide... </li></ul><ul><li>Provides insight into the world of cancer advocacy </li></ul><ul><li>Opens opportunity to share our story with a national audience </li></ul>
  7. 7. <ul><li>Homepage http://www.cancer.org provides: </li></ul><ul><ul><li>Learn About Cancer </li></ul></ul><ul><ul><ul><li>http://www.cancer.org/Cancer/index </li></ul></ul></ul><ul><ul><li>Stay Healthy </li></ul></ul><ul><ul><ul><li>http://www.cancer.org/Healthy/index </li></ul></ul></ul><ul><ul><li>Find Support & Treatment </li></ul></ul><ul><ul><ul><li>http://www.cancer.org/Treatment/index </li></ul></ul></ul><ul><ul><li>Explore Research </li></ul></ul><ul><ul><ul><li>http://www.cancer.org/Research/index </li></ul></ul></ul><ul><ul><li>Get Involved </li></ul></ul><ul><ul><ul><li>http://www.cancer.org/Involved/index </li></ul></ul></ul><ul><ul><li>In Your Area </li></ul></ul>
  8. 8. What we can take from this... <ul><li>Provide survivors with the support they need </li></ul><ul><li>Give people the tools for good health </li></ul><ul><li>Provide opportunities to donate and/or volunteer </li></ul>
  9. 9. Suggestions from Mashable.com <ul><li>Blog About It </li></ul><ul><li>Make a Facebook event </li></ul><ul><li>Tweet the event </li></ul><ul><li>Use hashtags </li></ul><ul><li>Flickr photostream </li></ul>
  10. 10. The Plan <ul><li>Blog: </li></ul><ul><ul><li>Personal stories from each member </li></ul></ul><ul><li>Website: </li></ul><ul><ul><li>Update it </li></ul></ul><ul><ul><li>Add links to ACS </li></ul></ul><ul><ul><li>Provide an option to donate online </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Regularly Tweet about the event, the group and other events in the world of cancer advocacy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Update regularly with prompting questions and photos </li></ul></ul><ul><li>Flickr photostream </li></ul><ul><ul><li>Show past years and do a post-event photo follow-up </li></ul></ul>
  11. 11. References <ul><li>The American Cancer Society, Cancer Statistics 2010. Copyright 2010 by the ACS. Online. http://www.cancer.org/Research/CancerFactsFigures/CancerFactsFigures/cancer-facts-and-figures-2010 </li></ul><ul><li>Jones, Boulos, Maramba, Skirton, and Freeman, Patient Preferences for Online Person-Person Support. Found in Virtual Social Networks , Ed. Niki Panteli. Copyright 2009. Print. Pages 52-74. </li></ul><ul><li>Link to Delicious account: http://www.delicious.com/elbrwo </li></ul>

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