Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Luminary evening


Published on

  • Be the first to comment

  • Be the first to like this

Luminary evening

  1. 1. Promoting a Small Event in a Big Way The 10th Annual Carol Dyer Memorial “Light the Way to the Cure” Luminary Evening By Eliza Worrick
  2. 2. Why Cancer? <ul><li>569,490 </li></ul><ul><li>People who died from cancer in 2010 </li></ul><ul><li>1,529,560 </li></ul><ul><li>People who have been diagnosed since 2010 </li></ul><ul><li>Cancer is the second leading cause of death in the US*. </li></ul>
  3. 3. Turning Pain Into Passion <ul><li>The Bar Harbor YB’s lost their friend Carol Dyer to brain cancer in 2001. </li></ul>That year, they put their energy into organizing an event in her honor...
  4. 4. The Carol Dyer Memorial “Light the Way to a Cure” Luminary Evening <ul><li>10 years and over $50,000 later, the event has become a way for these women and their community to reflect and fight back against cancer. </li></ul><ul><li>Participants purchase $10 luminary bags which line the Bar Harbor village green on an August evening. </li></ul>
  5. 5. Goals: <ul><li>Promote the event </li></ul><ul><li>Provide inspiration </li></ul>
  6. 6. <ul><li>Using the American Cancer Society online as a guide... </li></ul><ul><li>Provides insight into the world of cancer advocacy </li></ul><ul><li>Opens opportunity to share our story with a national audience </li></ul>
  7. 7. <ul><li>Homepage provides: </li></ul><ul><ul><li>Learn About Cancer </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Stay Healthy </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Find Support & Treatment </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Explore Research </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Get Involved </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>In Your Area </li></ul></ul>
  8. 8. What we can take from this... <ul><li>Provide survivors with the support they need </li></ul><ul><li>Give people the tools for good health </li></ul><ul><li>Provide opportunities to donate and/or volunteer </li></ul>
  9. 9. Suggestions from <ul><li>Blog About It </li></ul><ul><li>Make a Facebook event </li></ul><ul><li>Tweet the event </li></ul><ul><li>Use hashtags </li></ul><ul><li>Flickr photostream </li></ul>
  10. 10. The Plan <ul><li>Blog: </li></ul><ul><ul><li>Personal stories from each member </li></ul></ul><ul><li>Website: </li></ul><ul><ul><li>Update it </li></ul></ul><ul><ul><li>Add links to ACS </li></ul></ul><ul><ul><li>Provide an option to donate online </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Regularly Tweet about the event, the group and other events in the world of cancer advocacy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Update regularly with prompting questions and photos </li></ul></ul><ul><li>Flickr photostream </li></ul><ul><ul><li>Show past years and do a post-event photo follow-up </li></ul></ul>
  11. 11. References <ul><li>The American Cancer Society, Cancer Statistics 2010. Copyright 2010 by the ACS. Online. </li></ul><ul><li>Jones, Boulos, Maramba, Skirton, and Freeman, Patient Preferences for Online Person-Person Support. Found in Virtual Social Networks , Ed. Niki Panteli. Copyright 2009. Print. Pages 52-74. </li></ul><ul><li>Link to Delicious account: </li></ul>