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Sleepwear 2.0

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Sleepwear 2.0

  1. 1. Art + Science = Sleepwear 2.0 Fabric Designs Inspired by Southern California Artists Technological Innovations Developed by Southern California Scientists Elayne Zalis/Elegant Equations (one-person team) A Crash Course on Creativity Stanford Venture Lab December 11, 2012 Note: This is a hypothetical project.
  2. 2. Artists working in their studios . . .Ken Price and his son at work Sculptor Ken Price in Venice, CA
  3. 3. . . . and scientists working in theirlaboratories . . . lead to !!!!! ???????? aha moments and . . .
  4. 4. CREATIVE BREAKTHROUGHS
  5. 5. Elegant Equations: Redesigning Everyday LifeWe’ve spent the last severalyears exploring how to helppeople with environmentallytriggered sleep disorders sleepsoundly through the night.We’ve observed countlesssleep environments andexamined how people usethem. We’ve also consultedwith trailblazing scientists whospecialized in areas such asnanotechnology and computerclothing.
  6. 6. “Smart” Clothes While doing our research, we glimpsed the future of clothing design: “smart” clothes, computer clothing, wearable computers, temperature-controlled clothing, and much more. The possibilities excited us, and then we had a creative breakthrough. Shortly thereafter, Sleepwear 2.0 was born.
  7. 7. Improved Sleep Environments Following the advice of experts from the Division of Sleep Medicine at Harvard Medical School and elsewhere, we are committed to helping people turn their bedrooms into “a sleep-inducing environment.” Our solution: a line of sleepwear that will help men, women, and children cope with three of the most common problems related to the sleep environment.
  8. 8. The Science of Sleepwear 2.0We’ve patented our unique brand of “smart”sleepwear to ensure that you sleep through thenight in a cool, dark, and quiet environment. Theensemble includes three main items, which can bepurchased separately or as a set:• Temperature-controlled pajamas will keep your body temperature at an optimal level.• Technologically enhanced eye masks will block all light.• Advanced ear plugs will block all sound and periodically play soothing music of your choice.
  9. 9. Art + ScienceWe knew that offeringrevolutionary sleepwear alone wasnot enough. Our collection wouldhave to be attractive too, so peoplewould want to wear ourtechnologically enhanced pajamasand accessories. That’s why ourfashion-forward designers decidedto pair the latest science ofsleepwear with the visions ofleading artists. Because we’re aSouthern California design firm—and we passionately support localart museums and galleries—wepledged to draw inspiration fromart exhibitions in the area.
  10. 10. The Art of Sleepwear 2.0The fabric designs of our spring collection were inspired by anexhibition at the Los County Museum of Art (LACMA):
  11. 11. Fashion ChallengesAlthough our designers are still working on the spring collection, theyhave finished designing the fabrics from which the pajamas, eye masks,and other accessories will be made. As you explore these nine designs inthe following preview, imagine yourself sleeping soundly in comfypajamas inspired by the art of the late Ken Price, a Southern Californiasculptor who has been described as “total magic.”To celebrate the launch of the Ken Price collection, we’ll be giving awaysleepwear sets to the first nine people who solve our fashion challenge: Identify five artists who have influenced fashion designers, and name the designers whom they’ve influenced.The answers we’re looking for are embedded in the fabric designs.
  12. 12. Fabric Design: Dancing Spheres
  13. 13. Fabric Design: Afloat
  14. 14. Piet Mondrian and YvesSaint Laurent Fabric Design: Surrender
  15. 15. Fabric Design: Dreamscapes
  16. 16. Fabric Design: Serenityand VersaceAndy Warhol
  17. 17. Fabric Design: Primordial
  18. 18. Fabric Design: Purple Haze
  19. 19. Fabric Design: NaturallyTakashi Murakami andLouis Vuitton
  20. 20. Fabric Design: Slumber
  21. 21. Eye Masks Serenity Dreamscapes Primordial Picasso and Diane von FurstenbergDancing Spheres Surrender Purple Haze Slumber Naturally Afloat
  22. 22. Join us in the LACMA gallery on January ?, 2013, for a preview of our springcollection. In one setting, you’ll have a chance both to see our new sleepwearand to view the amazing sculpture on which the fabric designs were based.See for yourself the art that inspired Dancing Spheres, Afloat, Surrender,Dreamscapes, Serenity, Primordial, Purple Haze, Naturally, and Slumber. Untilthen, sweet dreams!
  23. 23. Thanks to Kathy Strauss, Karen Hochberg, and Lisa Knoop for valuable brainstorming sessions.

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