Art + Science = Sleepwear 2.0
Fabric Designs Inspired by Southern
California Artists
Technological Innovations Developed by
Southern California Scientists
Elayne Zalis/Elegant Equations
(one-person team)
A Crash Course on Creativity
Stanford Venture Lab
December 11, 2012
Note: This is a hypothetical project.

Artists working in their
studios . . .
Ken Price and his son at work
Sculptor Ken Price in Venice, CA

. . . and scientists working in their
laboratories . . .
lead to !!!!! ????????
aha moments and . . .

CREATIVE BREAKTHROUGHS

Elegant Equations:
Redesigning Everyday Life
We’ve spent the last several
years exploring how to help
people with environmentally
triggered sleep disorders sleep
soundly through the night.
We’ve observed countless
sleep environments and
examined how people use
them. We’ve also consulted
with trailblazing scientists who
specialized in areas such as
nanotechnology and computer
clothing.

“Smart” Clothes
While doing our research,
we glimpsed the future of
clothing design: “smart”
clothes, computer clothing,
wearable computers,
temperature-controlled
clothing, and much more.
The possibilities excited us,
and then we had a creative
breakthrough. Shortly
thereafter, Sleepwear 2.0
was born.

Improved Sleep Environments
Following the advice of experts
from the Division of Sleep
Medicine at Harvard Medical
School and elsewhere, we are
committed to helping people
turn their bedrooms into “a
sleep-inducing environment.”
Our solution: a line of
sleepwear that will help men,
women, and children cope
with three of the most
common problems related to
the sleep environment.

The Science of Sleepwear 2.0
We’ve patented our unique brand of “smart”
sleepwear to ensure that you sleep through the
night in a cool, dark, and quiet environment. The
ensemble includes three main items, which can be
purchased separately or as a set:
• Temperature-controlled pajamas will keep your
body temperature at an optimal level.
• Technologically enhanced eye masks will block all
light.
• Advanced ear plugs will block all sound and
periodically play soothing music of your choice.

Art + Science
We knew that offering
revolutionary sleepwear alone was
not enough. Our collection would
have to be attractive too, so people
would want to wear our
technologically enhanced pajamas
and accessories. That’s why our
fashion-forward designers decided
to pair the latest science of
sleepwear with the visions of
leading artists. Because we’re a
Southern California design firm—
and we passionately support local
art museums and galleries—we
pledged to draw inspiration from
art exhibitions in the area.

The Art of Sleepwear 2.0
The fabric designs of our spring collection were inspired by an
exhibition at the Los County Museum of Art (LACMA):

Fashion Challenges
Although our designers are still working on the spring collection, they
have finished designing the fabrics from which the pajamas, eye masks,
and other accessories will be made. As you explore these nine designs in
the following preview, imagine yourself sleeping soundly in comfy
pajamas inspired by the art of the late Ken Price, a Southern California
sculptor who has been described as “total magic.”
To celebrate the launch of the Ken Price collection, we’ll be giving away
sleepwear sets to the first nine people who solve our fashion challenge:
Identify five artists who have influenced fashion designers,
and name the designers whom they’ve influenced.
The answers we’re looking for are embedded in the fabric designs.

Fabric Design: Dancing Spheres

Fabric Design: Afloat

Piet Mondrian and Yves
Saint Laurent
Fabric Design: Surrender

Fabric Design: Dreamscapes

Fabric Design: Serenity
and Versace
Andy Warhol

Fabric Design: Primordial

Fabric Design: Purple Haze

Fabric Design: Naturally
Takashi Murakami and
Louis Vuitton

Fabric Design: Slumber

Eye Masks
Serenity Dreamscapes Primordial
Picasso and Diane
von Furstenberg
Dancing Spheres Surrender
Purple Haze
Slumber Naturally
Afloat

Join us in the LACMA gallery on January ?, 2013, for a preview of our spring
collection. In one setting, you’ll have a chance both to see our new sleepwear
and to view the amazing sculpture on which the fabric designs were based.
See for yourself the art that inspired Dancing Spheres, Afloat, Surrender,
Dreamscapes, Serenity, Primordial, Purple Haze, Naturally, and Slumber. Until
then, sweet dreams!

Thanks to Kathy Strauss, Karen Hochberg, and Lisa Knoop for
valuable brainstorming sessions.