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In an age where B2B buyers go through 60% of their buying decisions without ever contacting a vendor (Corporate Executive Board), a fundamental shift is taking place that requires companies to engage early with prospects in a digital conversation vs. just selling.
David Nour, international speaker and author of "Relationship Economics" and "Return on Impact: Leadership Strategies for the Age of Connected Relationships," provides a refreshing view on how companies can create the right environment for developing customer advocates by becoming a trusted resource from early engagement and through-out the customer life cycle.
David Nour - CEO, The Nour Group, Inc.
Lisa Cramer - President, LeadLife Solutions
In this webinar, David and LeadLife's Lisa Cramer will discuss the 5 most important factors for creating long-term customer advocates:
Identifying buyer types.
Creating relevant content to continuously engage in a digital dialogue.
Separating yourself from the competitors by becoming a trusted resource.
Developing a nurturing strategy early in the sales cycle that employs thought-leadership.
Leveraging customer relationships.