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79% of leads delivered to sales from marketing never convert to a sale (MarketingSherpa).
The biggest reason for this disconnect is lack of lead nurturing. Marketers need to create a digital conversation where prospects are delivered the right information, at the right time, to make an educated and strategic buying decision.
Sales enablement expert, founder of the ROI Selling Program, and CEO of ROI4Sales, Michael Nick and Lisa Cramer share the 3 ways a proper nurturing strategy provides Sales with insights into a prospects digital behavior (emails opened, links executed, web content reviewed, etc.), and how that data creates better quality leads and a faster sales cycle.
Watch the on-demand webinar: www.leadlife.com/saleslove
The 3 Ways Lead Nurturing Generates Demand (And Why Sales Loves It)
Michael Nick - CEO, ROI4Sales
Lisa Cramer - President, LeadLife Solutions
Hosted by the Outsourcing Institute