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Le graphisme d'un site internet !

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Pourquoi un beau graphisme est important pour son site internet ? Et surtout ce qu'il ne faut pas faire !

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le graphisme d'un site internet !

  1. 1. Un  site  EFFICACE  passe   par  un  BON  GRAPHISME
  2. 2. Rassurer,   apprécier,   interloquer,...   autant  de  verbes  importants  aux  yeux  de  l'internaute   qui  découvre  pour  la  première  fois  votre  site  Internet.   Ne  dit-­‐on  pas  :   la  première  impression  est  souvent  la  bonne  !   Alors  autant  soigner  l'image  de  son  site.
  3. 3. Les  questions  à  se  poser   avant  la  réalisation  de   son  site  Internet Qu'est  ce  que  je  propose  :  un  produit  ?,  un  service  ?     Quelle  est  mon  approche  ?     Quelle  est  ma  «  cible  »  ?   !Ce  sont  les  questions  essentielles  qui  font  parties  du  cahier   des  charges  indispensable  pour  «  poser  »  son  projet.
  4. 4. Le  graphisme  d'un  site  web   se  définit  selon  2  axes  : 1  •  L’ergonomie •  Sobriété  :  Simplicité,  peu  chargé •  Lisibilité  :  Clarté,  Structuration,  Organisation •  Utilisabilité  :  Facilité  de  navigation,  repérage,   liberté  de  navigation
  5. 5. Le  graphisme  d'un  site  web   se  définit  selon  2  axes  : 1  •  L’ergonomie •  Rapidité  :  Temps  de  chargement,  images   optimisées •  Intéractivité  :  Liens  hypertextes,  découpage  de   l’information
  6. 6. Le  graphisme  d'un  site  web   se  définit  selon  2  axes  : 1  •  L’ergonomie •  Adaptabilité  :  Le  site  doit  pouvoir  s’adapter  aux   différents  écrans  sur  lesquels  l’internaute  visite   votre  site  :  Le  Responsive  Design.
  7. 7. Le  graphisme  d'un  site  web   se  définit  selon  2  axes  : 2  •  L’esthétisme Vous  avez  4s  pour  séduire  l’internaute,  sans  quoi,  il   part  sur  un  autre  site.  Cela  s’appelle  le  TAUX  DE   REBOND  dans  vos  statistiques.
  8. 8. Le  graphisme  d'un  site  web   se  définit  selon  2  axes  : • La  page  d’accueil  doit  être  : 2  •  L’esthétisme -­‐  soignée,  agréable,  claire.   Son  rôle  est  d’attirer  et  d’informer.  C’est  la  VITRINE   de  votre  site  au  même  titre  que  la  vitrine  d’un   magasin  en  ville  qui  donne  envie  ou  non  d’entrer.
  9. 9. Le  graphisme  d'un  site  web   se  définit  selon  2  axes  : 2  •  L’esthétisme -­‐  Les  pages  intérieures  doivent  rester  cohérentes  avec  la   charte  graphique  globale  du  site.   -­‐  Les  développeurs  doivent  s'adapter  aux  contraintes  des   graphistes  afin  de  retranscrire  fidèlement  la  demande.   -­‐  La  quasi  totalité  des  pages  d’un  site  doivent  être  «  chartées  »   afin  de  ne  pas  avoir  de  surprises.  
  10. 10. La  liberté  du  graphisme  :   sites  sur  mesure   vs  template On  peut  créer  un  site  web  :   -­‐ soit  en  achetant  un  template  (modèle  préfabriqué),   -­‐ soit  depuis  une  page  blanche  en  créant  une   charte  sur-­‐mesure
  11. 11. Avantages   -­‐ •  Son  coût  d'achat  :  de  50  à  500€   -­‐ •  Package  «  all  inclusive  »  (ex  :  pour  un  hôtel,  il  y  a  le   calendrier,  les  chambres,  la  possibilité  de  réserver,  le   responsive...  en  graphisme…  pas  en  développement). TEMPLATE  : La  liberté  du  graphisme  :   sites  sur  mesure   vs  template
  12. 12. Inconvénients   -­‐ •  peu  de  place  à  la  créativité,  le  code  s'impose  au  graphisme.     -­‐ •  Difficulté  à  sélectionner  le  thème  idéal  graphiquement   -­‐ •  Si  un  template  est  beau  et  bien  fait,  vous  le  retrouverez   sûrement  une  centaine  de  fois  à  l’identique  sur  d’autres   sites…  Mauvaise  image  pour  l’internaute. TEMPLATE  : La  liberté  du  graphisme  :   sites  sur  mesure   vs  template
  13. 13. Avantages   -­‐ •  c'est  le  graphisme  qui  s'impose  au  code  -­‐>  plus  de  créativité,   on  est  unique.  On  colle  à  la  charte  graphique  de  l’entreprise   -­‐ •  Aucunes  surprises  si  l’on  doit  faire  évoluer  le  site   -­‐ •  Le  responsive  est  mieux  optimisé  en  terme  de  format,  mieux   adapté  aux  supports  (smartphones,  tablettes,  ordinateurs,..). LE  SUR-­‐MESURE  : La  liberté  du  graphisme  :   sites  sur  mesure   vs  template
  14. 14. Inconvénients   -­‐ •  N’est  pas  graphiste  Web  qui  veut  !   -­‐ •  Prestation  plus  chère  car  une  vraie  réflexion  est   posée  et  plus  de  temps  à  la  réalisation. LE  SUR-­‐MESURE  : La  liberté  du  graphisme  :   sites  sur  mesure   vs  template
  15. 15. CONCLUSION Un  site  ne  se  doit  plus  seulement  d'être  informatif,  
 c’est  un  outil  de  vente.   Les  compétences  des  développeurs  et  des  intégrateurs   doivent  désormais  être  associées  à  celles  des   webdesigners,  car  un  des  enjeux  de  la  stratégie   marketing  d'une  entreprise  passe  par  le  web.
  16. 16. CONCLUSION Aujourd’hui,  la  concurrence  est  dure  également  sur  Internet.  Il   faut  savoir  se  démarquer  de  ses  concurrents.  On  ne  peut  plus   faire  appel  à  un  «  Cousin  ».  Il  faut  séduire,  mettre  en  valeur  son   «  magasin  ».
 Un  site  Internet  réussit  doit  commencer  par  l’établissement  d’un   cahier  des  charges  et  d’un  budget  au  mettre  titre  qu’un  vrai   magasin  ou  une  vraie  entreprise.

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