If your organization has decided to begin using social media for business, do you know why sites you are going to use? This presentations discussing the merits of various social media sites for business uses.
Facebook Business Branding Pages SEO (Search Engine Optimization) Unlimited Access Customer Service Claim Your Land
LinkedIn Create Awareness for & Improve Reputation Business Thought Leadership & Influencer Marketing Listening & Gaining Insight Social CRM
Google+ Better SEO (or for SSEO) Business Open Sharing Upsell, Cross sell and selling potential
Twitter Customer Service for Branding Business News and Updates Research the Competition
Determine Your Target Audience Knowing your target audience is the first step Before determining which sites you will be using, you should have first decided the purpose of your efforts
Identify Your IdealCustomer Who is this person What do they do professionally Industry, position, type and size of company What are their business goals What are they looking for online
Research: Find Them What social networks, bookmarking or social media sites are your target audience using Where on the internet are your audiences? What sites are your competitors using? What would interest them?
Common MistakeDon’t make the mistake of projecting your habits or idealsonto others I don’t have time (or don’t know how) to use Twitter so other business owners don’t either. I don’t research restaurants on Facebook so most consumers don’t either. Without doing your research it’s easy to make these assumptions.
Experiment Spendsome time learning what works and what doesn’t For the audience(s) you’re trying to reach For the sites you are considering
Educate Your Team Explain why your company will be using social media Explain your goal(s) Teach your staff the rules for different sites How to use the sites as a business vs. a person Set realistic expectations for their involvement Hold how-to classes
Ways to Educate YourTeamWebinarsWhitepapersBlogsGoogle it!
How do your overall goals relate to your site selection? Goal Audience Who is your ideal customerWhat sites would your ideal customer already use Why are they using these sites What sites should you use
Don’t Spread Yourself TooThin Pick 1 or 2 sites to begin Test and nurture these
Things to Consider: Who will be managing your sites What is the process for content review?
Things to Consider: What type of content will you be sharing? Will this change over time? Who will be creating the content? How will it be created?
Things to Consider: Who are you trying to reach? What sites is your target audience already using? What sites is your competition using
How did we choose whatsites to use? Facebook Business Page LinkedIn Company Page Networking Group Individual Profiles Google+ Blog Twitter Company Individuals
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If you have questions you canfollow up with us via Twitter@Oasisky Facebook facebook.com/OasisSolutionsGroup LinkedIn linkedin.com/groups/Oasis-Solutions-Group-Customer-Network Blog http://blog.oasisky.com/