We are living in a media saturated world, which is kind of a sad reality for us marketers. I had the chance to work on that project, that sort of gives a new ways to reach your target audience in a less intrusive way. This is a genuine idea from Jeffrey F. Rayport about how the human experience can actually be seen as a new media for advertising. Throughout the slides, I tried to show as much as possible how this was true and though, really effective in a brand communication process today.
This was a NYU project for the class of Digital Marketing taught by Tina Miletich. Feel free to try to answer the questions at the end of the presentations to be sure that you understood the key concepts.
Link to the article: http://hbr.org/2013/03/advertisings-new-medium-human-experience/ar/1