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Social Media: Your Personal Learning Assistant

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A social media presentation for FCS staff in K-State Research and Extension. Part of a hands-on workshop where staff worked on pages for their local units.

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Social Media: Your Personal Learning Assistant

  1. 1. Social Media: YourPersonal Learning Assistant Elaine Edwards News Media and Marketing Leader Russell Feldhausen Computer Support Specialist Aug. 30, 2012
  2. 2. Social Media Benefits for You• Reaching new audiences• Reaching existing audiences in new, engaging ways• Building relationships with new and existing clientele• Building personal learning networks• Rapid response to emerging situations
  3. 3. Personal goals• Improve my own professional and personal development.• Listen to others and be open to many views and ways of communicating.• Collaborate with others (colleagues and local partners).• Bridge and maintain relationships with my current (local) clients.• Listen to and engage in clientele I might not normally engage with.
  4. 4. Best Practices1. Be honest about who you are; dont pretend to besomebody you arent.2. Listen, take an active role in the conversation. This ishow Extension staff will know what information peoplewant.3. Dont look at it as another duty. Our publics arefinding ways to use new tools, we should too.4. Surround yourself with people who will risk trying newthings
  5. 5. Extension’s role“To help people think critically, interpret,analyze and apply information they gather fromall of the different platforms.”How?Using available free tools to do our work better.These tools help make our content more discoverable.Eli Sagor, Extension forester, University of Minnesota
  6. 6. Challenges to social media
  7. 7. 107+ million Twitter accounts in U.S.465 million accounts worldwide
  8. 8. YouTube Extension Channel ExamplesK-State Research and Extension937 videos489 subscribers702,000+ views(up 500,000 views and 200+ subscribers since Feb. 2012)
  9. 9. Social networking is now mainstream Blogs – short updates – images and videos 245 blogs registered on eXtensionwww.extension.org/people/colleagues/socialnetworks
  10. 10. Whats trending?Google+ 90 million users,prediction 400 million by Dec 2012PinterestOver 11 million users14 minutes dailywomen, 25-54 years old, MidwesternSends more traffic referrals than G+, closeto Twitter and Google
  11. 11. Kansas 4-H Pins It!
  12. 12. http://pinterest.com/pinterestbiz/pinterest-statistics/
  13. 13. Tips on MeasuringStart with goalsHow many times content is resharedComments madeIncrease likesAnalytics of how many start and continue
  14. 14. Facebook insights - marketing
  15. 15. Wow factor!
  16. 16. Demographics of followers
  17. 17. Photos used with posts result in engagement!
  18. 18. A little birdy told me…Twitter Tips
  19. 19. Create a Twitter accountThink of an account name. Use your own name. Dont use a lotof numbers.Use a strong password.Complete your profile.Upload a photo.Dont make your Twitter account private. There are exception,but you want people to find you and converse with you easily.
  20. 20. Anatomy of a Tweet •http://www.extension.org/pages/62314/anatomy-of-a-tweet
  21. 21. Send your first tweet! Use a hashtag #
  22. 22. Reply to someone•Hover over a tweet and you will see options. Use theReply button. Then respond.
  23. 23. What is and why do people use hashtagsStarts with #Used to organize organicallyUsed to categorize or congregateUsed to make a statement
  24. 24. Monitor conversations
  25. 25. Start following people in TwitterFind a few people you know and follow people they follow.@kstate_pres@elainecarol@russfeld@KSUSarah@Kstate@KansasStateFair
  26. 26. Good Tweet? Bad Tweet?
  27. 27. Good Tweet? Bad Tweet?
  28. 28. Good Tweet? Bad Tweet?
  29. 29. Good Tweet? Bad Tweet?
  30. 30. Conversation starter
  31. 31. To learn more...Elaine Edwards - @elainecarolwww.facebook.com/elainecarolwww.linkedin.com/in/elainehedwardselainee@ksu.eduRuss Feldhausen - @russfeldrussfeld@ksu.eduksresupport@ksu.edu Using Social Media in Extension by Elaine Edwards is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

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