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Delivering Great Content Via Social Media

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A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social media

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Delivering Great Content Via Social Media

  1. 1. Delivering Great Content Via Social Media Elaine Edwards News Media and Marketing Leader elainee@ksu.edu
  2. 2. Your goals…• Information to clients when they need it• Information to clients where they are• Repurpose content: create once, share many times• Share good, research-based, trusted information in a variety of forms• Listen, ask questions, be a part of the online conversation
  3. 3. One way, start with a blog…
  4. 4. Sharing K-State Resources
  5. 5. Repurposed, connected.
  6. 6. It got really cold, in April…
  7. 7. Special edition of the newsletter
  8. 8. …shared on Facebook
  9. 9. Article was shared online
  10. 10. Localized in the media
  11. 11. Localized and posted to blog
  12. 12. Newsletter update
  13. 13. Blog post: April 12
  14. 14. Twitter – April 12
  15. 15. Facebook – April 12
  16. 16. On the radio – April 12
  17. 17. On Ag Manager – sharing info from Reuters…a trusted source
  18. 18. …with photos
  19. 19. Tweeted and Retweeted…
  20. 20. Extension agents can:• Tweet the KSRE article• Share the media article• Localize the information from the news release and share via Facebook, Twitter, or press release
  21. 21. • Share brochure on your Facebook page• Tweet it• Post it on partners’ pages• Tag partners• Tag sponsors, thank them for it!• Tweet from event• Post photos from event• Write a news release, newsletter follow-up article• Share the news story through Social Media
  22. 22. Post relevant info from trusted sources
  23. 23. About.eXtension.org
  24. 24. eXtension Resource Areas
  25. 25. www.extension.org/people/
  26. 26. Find colleagues
  27. 27. slideshare
  28. 28. NDSU slideshare
  29. 29. www.ksre.ksu.edu• YouTube: KSREVideos• Twitter: @KStateResExt• Facebook: facebook.com/KStateRE• Publications and Factsheets: www.ksre.ksu.edu/bookstore/• News: www.ksre.ksu.edu/news/
  30. 30. Want to blog?• K-State Research and Extension supports Wordpress blogs• Experiment in the “Sandbox”• Official branding• Contact Joe Lear or Gamage Dissanayake to start: learj@ksu.edu or gamage@ksu.edu
  31. 31. Other great options• Pinterest: share images to drive people to your web content• Slideshare: share your powerpoints, pdfs• Linked in: create groups for sharing content, can be private• Flickr: share photos
  32. 32. Questions?• Elaine Edwards, elainee@ksu.edu• 785-532-5851

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