How to Deliver Relevant, Engaging Multimedia Content to 21st Century Campuses


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Educators today regularly use streaming video and other online multimedia resources in the classroom to enliven instruction, spark discussion, and engage students. However, rolling out such a digital resource across an entire institution, multiple campuses, or even online, can pose significant technological and pedagogical challenges.

In this informative session, Eric Kunnen, Director of Distance Learning and Instructional Technologies at Grand Rapids Community College (GRCC), and Michael Levin, Director of Digital Services at NBC Learn, will help you discover practical ways to:

* Deliver online multimedia resources to multiple users from multiple access points
* Provide training and ongoing instructional and technical support
* Ensure widespread adoption across the entire institution

In January 2010, GRCC began offering NBC News Archives On Demandä ( as a teaching resource across three campuses, as well as online, in its Blackboard Learnä teaching and learning platform. NBC News Archives On Demand contains more than 10,000 short videos, primary source documents, images and other digital content for streaming and download by instructors and students. It includes historic films and videos from the NBC News archives, as well as current events stories that are updated daily, Monday through Friday.

During this webinar, Eric Kunnen will share his institution’s decision making process, discuss implementation best-practices and lessons learned, and ultimately lay out the framework that led to GRCC’s successful implementation of NBC News Archives On Demand with enthusiastic adoption by the GRCC faculty.

In this webinar, attendees will learn:

1. Steps to take to overcome the natural barriers experienced while rolling out a campus-wide instructional resource across an institution.
2. Best practices to develop a comprehensive plan to train faculty, and test and implement a new multimedia instructional resource.
3. How NBC News Archives On Demands can help deliver reliable, cost-effective digital content campus-wide, in the classroom, library or home.
4. How current, real-world news content, relevant to course instruction, engages learners and helps institutions increase student retention.
5. How Grand Rapids Community College faculty use NBC News Archives On Demand in their courses, including real examples of content embedded into online courses within the Blackboard Learn platform.

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  • GRCC is becoming increasingly scattered as we grow to reach our community. Commuter based campus and a growing DL enrollment, in fact enrollment in DL courses is up for this coming Fall by nearly 42%. This brings about unique challenges to reach students, keep the engaged with the campus as well as to provide access to educational resources.
  • [Impacts us all as educators as we work to deploy the next generation of curriculum to a new set of learners.]
  • In front of us are key themes and areas of focus for the 21st century student. Outcomes (a blending of specific skills, content knowledge, expertise and literacies – information/communication/technology) with innovative support systems to help students master the multi-dimensional abilities required of them in the 21st century. [Impacts the Curriculum]
  • Engagement, relevancy, are key themes here. Ripple effect… in such that students needs to have the skills to turn potential into innovation and carry an idea forward: FETC keynote speaker Cheryl Lemke (CEO of the Metiri Group) (Florida Educational Technology Corporation)
  • Community College Survey of Student Engagement = Real world talking points… making connections with the outside world – outside the walls of the classroom – relevancy Growth in DL and traditional use of Instruct Tech requires engaging (ccsse – community college survey of student engagement) and relevant content, motivation, retention rich curriculum
  • John Seely Brown is a visiting scholar and advisor to the Provost at University of Southern California (USC) and the Independent Co-Chairman of the Deloitte Center for the Edge. 
  • Duke Digital Initiative, and YouTube Content - In fact, every minute, 24 hours of video is uploaded to YouTube.
  • Distance education is growing quickly at community colleges, according to the results of a study<> published by the Instructional Technology Council. For the 2008-9 academic year, enrollment in distance learning at community colleges grew 22 percent over the 2007-8 academic year, up from a growth rate of 11 percent in the previous year. Sloan Survey of Online Learning report released early this year, which tracked overall national campus enrollments, indicated that distance learning enrollments grew by 17 percent.
  • Administrative strategy and direction to grow DL with limited instructional design/technologist/media resources requires faculty to go it on their own. The need to build institutional capacity to understand and make informed decisions through professional development, conferences, showcases, and research about teaching with instructional technologies. Staff resources, especially in Distance Learning & Instructional Technologies. Conflicting priorities , time, staff, and limited Information Technology and instructional technology resources.
  • We use this in our training at GRCC… when we teach technology to our faculty - Seven Principles of Effective Practice in Undergraduate Education – it’s not just about sitting in classes listening to teachers, memorizing prepackaged assignments, and spitting out answers. Student to student discussing video – starter questions for facilitating classroom discussion and share playlists
  • Historical and timely (current) engaging, relevant, dynamic and contextual video resources – bring the REAL WORLD to the classroom and the students to the world – motivation/retention is key, RELIABLE trusted source / youtube concerns Download video also for areas without wifi
  • Rolling out new technologies across an entire institution and one with multiple campuses has challenges, and this is where the pilot comes in.
  • Lessons learned and best practices. Overcome barriers in rolling out new tools. Simple tutorials.
  • Material come alive through video, easy to use, pick the subject and search, prenatal development
  • JOE HESSE if you want scientific laws, theories, formula to mean something there has to be realworld context and relevancy to students lives – run the videos before and after class and during transition periods
  • JULIET KELLER ESL different levels of ability and play a short clip to discuss what they heard and use the transcripts to read along with the speaker to pick up on words they may have missed.
  • STEVE BEAUCLAIR EN – very easy to find a relevant topic Haiti the oil spill, and a 2 or 4 minute clip and the spark get’s the discussion going, facilitate connections with the outside work
  • DAVID LANGE BUSINESS MARKETING CAMEL – demonstrate marketing concepts camel 9 marketing discussion the ethical side and current events
  • In closing using the ntl ed tech plan goals… and that is where we are headed at GRCC researching, piloting, and discovering new tools that can empower our faculty and students to learn effectively, become engaged, so that they can learn anytime anywhere.
  • How to Deliver Relevant, Engaging Multimedia Content to 21st Century Campuses

    1. 1. How to Deliver Relevant, Engaging Multimedia Content to 21 st Century Campuses <ul><li>Michael Levin </li></ul><ul><ul><li>Director, Digital Services at NBC Learn </li></ul></ul><ul><ul><li>NBC News </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Eric Kunnen </li></ul><ul><ul><li>Director, Distance Learning and Instructional Technologies </li></ul></ul><ul><ul><li>Grand Rapids Community College </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
    2. 2. Agenda <ul><li>About NBC Learn </li></ul><ul><li>About GRCC </li></ul><ul><li>Challenges and Emerging Trends </li></ul><ul><li>Solutions </li></ul><ul><li>NBC Pilot </li></ul><ul><li>Teaching and Learning Examples </li></ul>
    3. 3. About NBC Learn <ul><li>NBC Learn is the educational arm of NBC News dedicated to providing instructional resources for students, teachers, and lifelong learners </li></ul><ul><li>12,000 + broadcast-quality resources </li></ul><ul><li>Aligned to K12 state standards and more than 25 Higher Ed courses </li></ul><ul><li>Current events updated daily, Mon-Fri. </li></ul><ul><li>Embeddable into Blackboard Learn™. </li></ul><ul><li>Subjects include: </li></ul><ul><ul><li>Biology, Psychology, Forensic Sciences </li></ul></ul><ul><ul><li>Environmental Sciences, U.S. History, Business </li></ul></ul><ul><ul><li>Economics, Global Studies, English Language & Composition, Women's Studies </li></ul></ul><ul><ul><li>African American Studies, American Indian Heritage, Hispanic Heritage </li></ul></ul><ul><ul><li>Health & Wellness, Journalism, and more. </li></ul></ul>
    4. 4. About Grand Rapids Community College <ul><li>Established in 1914 </li></ul><ul><li>1 of 28 Community Colleges in Michigan </li></ul><ul><li>Campuses </li></ul><ul><ul><li>Main Downtown </li></ul></ul><ul><ul><li>New GRCC Expansion </li></ul></ul><ul><ul><ul><li>Sneden Hall on Fulton Street </li></ul></ul></ul><ul><ul><ul><li>Holland Campus </li></ul></ul></ul><ul><ul><li>4 Off Campus High School Locations </li></ul></ul><ul><ul><li>2 Technical Education Centers </li></ul></ul><ul><ul><li>2 Learning Corners </li></ul></ul><ul><li>Distance Learning Expansion </li></ul><ul><li>17,000+ Students per semester in Full and Part-time Studies </li></ul><ul><li>6,000+ Students in Non-credit Courses </li></ul>
    5. 5. Challenges…
    6. 6. Challenges: National Educational Technology Plan <ul><li>“ The challenge for our education system is to leverage the learning sciences and modern technology to create engaging , relevant , and personalized learning experiences for all learners that mirror students’ daily lives and the reality of their futures.” </li></ul>
    7. 7. Challenges: Partnership for 21 st Century Skills <ul><li>Core Subjects and 21 st Century Themes </li></ul><ul><li>Learning and Innovation Skills </li></ul><ul><ul><li>Creativity & Innovation </li></ul></ul><ul><ul><li>Critical Thinking & Problem Solving </li></ul></ul><ul><ul><li>Communication & Collaboration </li></ul></ul><ul><li>Information, Media and Technology Skills </li></ul><ul><ul><li>Information Literacy </li></ul></ul><ul><ul><li>Media Literacy </li></ul></ul><ul><ul><li>ICT Literacy </li></ul></ul><ul><li>Life and Career Skills </li></ul>
    8. 8. Challenges: 21 st Century Skills <ul><li>“ One big goal of your classes and your teaching should be to engage student interest as much as possible ,” said Lemke. “The question you should be asking is, ‘When they leave school, are they even more curious then when they began?’” </li></ul>
    9. 9. Challenges: Active and Collaborative Learning <ul><li>“ Students learn more when they are actively involved in their education and have opportunities to think about and apply what they are learning in different settings . …students develop valuable skills that prepare them to deal with the kinds of situations and problems they will encounter in the workplace , the community, and their personal lives.” </li></ul>
    10. 10. Challenges: Top Teaching and Learning Challenges <ul><li>Creating active learning environments </li></ul><ul><li>Developing 21 st century digital literacies </li></ul><ul><li>Reaching and engaging learners </li></ul><ul><li>Encouraging faculty adoption and innovation </li></ul><ul><li>Advancing innovation in teaching and learning </li></ul>
    11. 11. Challenges: Education 3.0 <ul><li>FACULTY are increasingly expected to become: </li></ul><ul><li>Orchestrators of collaborative knowledge </li></ul><ul><li>Adopters of flexible learning activities </li></ul><ul><li>Experts at extending the boundaries of the physical classroom </li></ul><ul><li>Co-creators of resources for learning </li></ul>Diana Oblinger - 2008 NMC Summer Conference at Princeton University Keynote Video -
    12. 12. Challenges: Video Content Discovery and Development <ul><li>Finding real world and relevant content is difficult </li></ul><ul><li>Need timely and dynamic contextual content </li></ul><ul><li>Information overload </li></ul><ul><li>Reliable content </li></ul><ul><li>Time intensive to create your own </li></ul>
    13. 13. Challenges: GRCC Distance Learning CAP <ul><li>Increase the College’s online teaching presence so that 25% of courses offered exist in an online or hybrid modality. This growth should take place over the next 3-5 years and include a comprehensive assessment of current resources, teaching practices, capacity, training needs, and other infrastructural components necessary to fully support accomplishment of the CAP. </li></ul>
    14. 14. Challenges: Professional Development & Resources <ul><li>Training and Supporting 800 Instructors </li></ul><ul><li>Limited Instructional Designer/Technologist Support </li></ul><ul><li>Curriculum Development Needs </li></ul>
    15. 15. Solutions…
    16. 16. Solutions: Seven Principles – Technology as Lever <ul><li>Good Practice </li></ul><ul><ul><li>Encourages Contact Between Students and Faculty Create opportunities for engagement </li></ul></ul><ul><ul><li>Uses Active Learning Techniques Develop insight </li></ul></ul><ul><ul><li>Emphasizes Time on Task Access to important and relevant - resources for learning </li></ul></ul><ul><ul><li>Respects Diverse Talents and Ways of Learning Different methods of learning through powerful, motivating visuals </li></ul></ul>
    17. 17. Solutions: Leveraging NBC News Archives on Demand <ul><li>Clear the clutter and information overload by using pre-screened categorized video resources </li></ul><ul><li>Apply real world and dynamic contextual video content to reinforce concepts and create powerful pedagogy </li></ul><ul><li>Increase reliability of content </li></ul><ul><li>Overcome limited resources </li></ul><ul><li>Easy Easy Easy – Blackboard Integration </li></ul>
    18. 18. NBC Pilot…
    19. 19. NBC Pilot <ul><li>Goals </li></ul><ul><ul><li>Seamless integration with Bb Building Block </li></ul></ul><ul><ul><li>Effortless and Indispensable </li></ul></ul><ul><ul><li>Valuable, dynamic, and relevant content </li></ul></ul><ul><li>Timeline </li></ul><ul><ul><li>Testing of Building Block (December) </li></ul></ul><ul><ul><li>Launch and Initial Instructor Survey (January) </li></ul></ul><ul><ul><li>NBC and GRCC Conference Call (February) </li></ul></ul><ul><ul><li>Final Survey (May) </li></ul></ul><ul><li>Usage </li></ul><ul><ul><li>56 Courses Used </li></ul></ul><ul><ul><li>256 Videos </li></ul></ul><ul><ul><li>33 Instructors </li></ul></ul><ul><ul><li>1,786 Streams (February) </li></ul></ul><ul><li>Evaluation </li></ul>
    20. 20. Teaching and Learning Examples
    21. 21. Teaching and Learning Examples – Professor Byerwalter <ul><li>Ease to Use in Bb for Lecture and Online </li></ul><ul><li>Material Comes Alive Through Video </li></ul><ul><li>Browse by Subject Area and Search </li></ul><ul><li>Relevant </li></ul>
    22. 22. Teaching and Learning Examples – Professor Hesse <ul><li>Making Scientific Laws, Theories, Formulas to Mean Something </li></ul><ul><li>Real World Context </li></ul><ul><li>Relevant </li></ul>
    23. 23. Teaching and Learning Examples – Professor Keller <ul><li>Different Levels of Ability </li></ul><ul><li>Discussion Starters </li></ul><ul><li>Transcripts </li></ul>
    24. 24. Teaching and Learning Examples – Professor Beauclair <ul><li>Timely Topics and Connections with Broader World </li></ul><ul><li>Spark Discussion and Conversation </li></ul><ul><li>Easy to Find Content </li></ul><ul><li>Professional </li></ul>
    25. 25. Teaching and Learning Examples – Professor Lange <ul><li>Find Video Content to Illustrate and Demonstrate Concept </li></ul><ul><li>Real World Current Events </li></ul><ul><li>Discussion Prompts </li></ul>
    26. 26. Pick your subject… Video
    27. 27. Thank You! <ul><li>“ All learners will have engaging and empowering learning experiences both in and outside of school that prepare them to be active, creative, knowledgeable, and ethical participants in our globally networked society. </li></ul><ul><li>Develop and adopt learning resources that exploit the flexibility and power of technology to reach all learners anytime and anywhere .” </li></ul><ul><li>- NETP 2010 Goals and Recommendations </li></ul><ul><li>Michael Levin </li></ul><ul><ul><li>Director, Digital Services at NBC Learn </li></ul></ul><ul><ul><li>NBC News </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Eric Kunnen </li></ul><ul><ul><li>Director, Distance Learning and Instructional Technologies </li></ul></ul><ul><ul><li>Grand Rapids Community College </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>