Bill Rogers
CEO and Founder
Tom O’Brien
VP Product Management
Technology is innovating
faster than ever
Marketers need more
information about users
• Who?
• What and where?
• How long?
• And what was the outcome?
Copyright © 2013 Ektron, Inc.
TREND 1:
It’s a multiscreen world
Copyright © 2013 Ektron, Inc.
TREND 2:
The cloud is driving
efficiency and agility
Copyright © 2013 Ektron, Inc.
TREND 3:
Marketing is shifting to
inbound
Copyright © 2013 Ektron, Inc.
TREND 4:
Personas drive digital
marketing
Copyright © 2013 Ektron, Inc.
TREND 5:
Search is becoming the
foundation for personalized
experiences
Copyright © 2013 Ektron, Inc.
We are focused on…
Copyright © 2013 Ektron, Inc.
Making content authors
and marketers as
productive as possible
Copyright © 2013 Ektron, Inc.
Helping digital marketers
work FASTER, SMARTER
and INCREASE IMPACT
Copyright © 2013 Ektron, Inc.
Providing the best tools
for the inbound
marketing recipe
Copyright © 2013 Ektron, Inc.
Empowering web teams to
easily deliver great MOBILE
EXPERIENCES
Copyright © 2013 Ektron, Inc.
Helping organizations reduce
cost and complexity for their
websites
Copyright © 2013 Ektron, Inc.
Enabling developers to use MVC,
REST, HTML, CSS, JavaScript and
other technologies to CONNEC...
Tomas O’Brien
VP, Product
Management
Copyright © 2013 Ektron, Inc.
YOUR FEEDBACK DRIVES US
• Usability Testing
• Beta
• User Focus Groups
• Ektron’s Inner Circ...
Copyright © 2013 Ektron, Inc.
SEARCH
PERSONA
MANAGEMENT
USER
EXPERIENCE
MOBILE
Copyright © 2013 Ektron, Inc.
Improved connections
via experiences that are
optimized for smartphones,
tablets and desktop...
Copyright © 2013 Ektron, Inc.
Increase
relevancy and
engagement
for more leads
with easy to use
tools to create
personas, ...
Copyright © 2013 Ektron, Inc.
Manage the
mobile
experience
by easily
setting
breakpoints
Copyright © 2013 Ektron, Inc.
Work faster and smarter by
previewing content on mobile
devices
Copyright © 2013 Ektron, Inc.
Increase
engagement
with content
tailored to
specific
devices
Copyright © 2013 Ektron, Inc.
Boost
context
by swapping
images for
different
device types
Copyright © 2013 Ektron, Inc.
More pages,
longer visits,
decreased
bounce rate
with faceted
search
Copyright © 2013 Ektron, Inc.
Increase productivity with
the Content Dashboard to
filter and find the content you need
Copyright © 2013 Ektron, Inc.
Create
content faster
by dragging
and dropping
images into the
editor
Copyright © 2013 Ektron, Inc.
Easier content
editing and
greater control
with basic and
advanced styling
and properties fo...
Thank you
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Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

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Ektron's CEO and founder, Bill Rogers and Ektron VP of Product Management, Tom O'Brien, provide an overview of Ektron 9, and the market trends that influenced its development.

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Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

  1. 1. Bill Rogers CEO and Founder Tom O’Brien VP Product Management
  2. 2. Technology is innovating faster than ever
  3. 3. Marketers need more information about users • Who? • What and where? • How long? • And what was the outcome?
  4. 4. Copyright © 2013 Ektron, Inc. TREND 1: It’s a multiscreen world
  5. 5. Copyright © 2013 Ektron, Inc. TREND 2: The cloud is driving efficiency and agility
  6. 6. Copyright © 2013 Ektron, Inc. TREND 3: Marketing is shifting to inbound
  7. 7. Copyright © 2013 Ektron, Inc. TREND 4: Personas drive digital marketing
  8. 8. Copyright © 2013 Ektron, Inc. TREND 5: Search is becoming the foundation for personalized experiences
  9. 9. Copyright © 2013 Ektron, Inc. We are focused on…
  10. 10. Copyright © 2013 Ektron, Inc. Making content authors and marketers as productive as possible
  11. 11. Copyright © 2013 Ektron, Inc. Helping digital marketers work FASTER, SMARTER and INCREASE IMPACT
  12. 12. Copyright © 2013 Ektron, Inc. Providing the best tools for the inbound marketing recipe
  13. 13. Copyright © 2013 Ektron, Inc. Empowering web teams to easily deliver great MOBILE EXPERIENCES
  14. 14. Copyright © 2013 Ektron, Inc. Helping organizations reduce cost and complexity for their websites
  15. 15. Copyright © 2013 Ektron, Inc. Enabling developers to use MVC, REST, HTML, CSS, JavaScript and other technologies to CONNECT and EXTEND SYSTEMS to build great experiences
  16. 16. Tomas O’Brien VP, Product Management
  17. 17. Copyright © 2013 Ektron, Inc. YOUR FEEDBACK DRIVES US • Usability Testing • Beta • User Focus Groups • Ektron’s Inner Circle • Product Feedback • ProductManagement@Ektron.com http://go.ektron.com/user-feedback
  18. 18. Copyright © 2013 Ektron, Inc. SEARCH PERSONA MANAGEMENT USER EXPERIENCE MOBILE
  19. 19. Copyright © 2013 Ektron, Inc. Improved connections via experiences that are optimized for smartphones, tablets and desktops Increased engagement with targeted, relevant content Enhanced acquisition and retention of customers by making easy to find just the right information
  20. 20. Copyright © 2013 Ektron, Inc. Increase relevancy and engagement for more leads with easy to use tools to create personas, target content and understand activity
  21. 21. Copyright © 2013 Ektron, Inc. Manage the mobile experience by easily setting breakpoints
  22. 22. Copyright © 2013 Ektron, Inc. Work faster and smarter by previewing content on mobile devices
  23. 23. Copyright © 2013 Ektron, Inc. Increase engagement with content tailored to specific devices
  24. 24. Copyright © 2013 Ektron, Inc. Boost context by swapping images for different device types
  25. 25. Copyright © 2013 Ektron, Inc. More pages, longer visits, decreased bounce rate with faceted search
  26. 26. Copyright © 2013 Ektron, Inc. Increase productivity with the Content Dashboard to filter and find the content you need
  27. 27. Copyright © 2013 Ektron, Inc. Create content faster by dragging and dropping images into the editor
  28. 28. Copyright © 2013 Ektron, Inc. Easier content editing and greater control with basic and advanced styling and properties for tables, images, text, paragraphs, divs, spans, headlines, lists, block quotes and more
  29. 29. Thank you

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