Ektron London Conference: Gamification - Gamify Your Content

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Adrian Lloyd Strategic Alliances & Partners Director, Ektron, discusses unique ways to use the Ektron platform to gamilfy a visitor's journey through your website. The results? Delighted visitors, better conversions, and engaged customers

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Ektron London Conference: Gamification - Gamify Your Content

  1. 1. Adrian Lloyd Strategic Alliances & Partners Director, Ektron adrian.lloyd@ektron.com @AdiLloyd Gamification Gamify Your Content
  2. 2. Copyright © 2013 Ektron, Inc.
  3. 3. Copyright © 2013 Ektron, Inc. http://www.youtube.com/watch?v=EBr2tL7cDuU
  4. 4. Copyright © 2013 Ektron, Inc. http://www.youtube.com/watch?v=8bxdd2_qrpg
  5. 5. Copyright © 2013 Ektron, Inc.
  6. 6. Copyright © 2013 Ektron, Inc. Can’t find hammer? bad day for you! Gamification In case of fire, use hammer, break glass. Locate hidden hammer, win prize!
  7. 7. Copyright © 2013 Ektron, Inc.
  8. 8. Copyright © 2013 Ektron, Inc. http://www.youtube.com/watch?v=GlIUvFKbYxs
  9. 9. Copyright © 2013 Ektron, Inc. http://www.youtube.com/watch?v=SjpYA95oxyA
  10. 10. Copyright © 2013 Ektron, Inc. http://www.youtube.com/watch?v=CUXQYrn8zds
  11. 11. Copyright © 2013 Ektron, Inc.
  12. 12. Copyright © 2013 Ektron, Inc.
  13. 13. Copyright © 2013 Ektron, Inc. http://www.youtube.com/watch?v=WyzJ2Qq9Abs
  14. 14. Copyright © 2013 Ektron, Inc.
  15. 15. Copyright © 2013 Ektron, Inc. EktronGamification–in7points….. Create Personas – for users and through Ektron Get Users to Comment via Text, Audio or Video Engage Through Limits – Create Personal ‘Spaces’ Award & Reward – User Engagement Create Play based experiences – from the real world Player Generated Content – move beyond scoring Socialize – Ektron blogs for Players
  16. 16. Copyright © 2013 Ektron, Inc.
  17. 17. Questions Adrian Lloyd Strategic Alliances & Partners Director, Ektron adrian.lloyd@ektron.com @AdiLloyd

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