This document discusses how hiring a media company can help businesses with social media optimization and marketing. It states that the pace of new businesses and products requires companies to improve their online presence and influence social media. A reliable media company can help by creating a social media plan, building profiles on different sites, and updating content for various platforms. This helps businesses boost targeted activity, widen their customer base, convert potential customers, increase brand awareness, improve online visibility, and benefit from cost-effective advertising.