Facebook Marketing Guide Line

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Facebook is very largest marketing sector at this era. You have to know perfect technique for facebook marketing. Follow this slide to achieve a good result for your brand.

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Facebook Marketing Guide Line

  1. 1. Md. EkramMd. Ekram Digital Marketing Expert Founder Admin, Genesisblogs Chairman, CIVINTECH. FB: facebook.com/ekram07 Web: www.ekram.info Facebook Marketing Advance GuideFacebook Marketing Advance Guide
  2. 2. How social media can impactHow social media can impact business?business? Tactics Social media websites such as Facebook, Twitter, Linkedin and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image. There are plenty of tactics that businesses can employ to do this including the creation of brand profiles on social networks such as Facebook fan pages and creative advertising via branded podcasts and applications, also known as apps.
  3. 3. How social media can impactHow social media can impact business?business? Word of Mouth Social media platforms provide the perfect opportunity to take advantage of word of mouth and to see it spread. Social media is growing at its fastest rate in developing countries. People are connected on a global scale and casually participate in each others lives through online observation. Something as simple as “Liking” a brand on Facebook can spread virally very quickly throughout the various social media channels. It is worth noting that individuals trust the opinions of their peers far more than a glossy magazine advert. Millions of people review products and services directly via social media sites using video through Youtube,
  4. 4. How social media can impactHow social media can impact business?business? Communicating with Customers Companies may see the spread of negative reviews about their products or services as a bad thing, when they can use it to their advantage. By utilising social media effectively, companies can reach out to dissatisfied customers directly, within their own social media environment, to find innovative ways of improving the product or service they have on offer.
  5. 5. How social media can impactHow social media can impact business?business? Influence When creating a social media marketing strategy, it is worth thinking very carefully about who is being targeted. There will be people within your social networks who may not necessarily be customers, but who nevertheless can have a massive impact on your marketing efforts. One website which is excellent for identifying these people is Klout. Klout gives social networkers a score out of 100 which indicates how influential an individual is over their network while also identifying who the broadcasters and influencers are within that network.
  6. 6. How social media can impactHow social media can impact business?business? Considerations Social media has had and is continuing to have a huge influence on business, marketing and on how businesses engage with their target market. The use of social media to share and engage with others continues to grow at an astounding rate, so it would be wise for any business to develop and implement a sustainable social media strategy in order to successfully take advantage of this rapidly changing environment.
  7. 7. Effective Facebook Marketing Strategies for Businesses
  8. 8. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Leverage the Existing Traffic to Your Site Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services. You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and/or any other social media account pages you have. 
  9. 9. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Use Your E-mail Signature to Display Your Fan Page URL If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
  10. 10. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Send Out an E-mail Blast Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this. Few of the great e-mail marketing tools are MailChimp and  AWeber. You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.
  11. 11. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Promote Facebook Page In-store Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook. Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline. - business cards - front mirror or doors - walls - packaging - … and more!
  12. 12. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Determine the Best Day to Post Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online. In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.
  13. 13. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Create and Schedule Your Status Updates The average daily active user on Facebook is 757 million, according to a January 2014report. And a certain percentage from those millions of people could be your next potential customers.If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.
  14. 14. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Use the Facebook Plugins Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button. For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.
  15. 15. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Use Facebook Ads You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business. Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.
  16. 16. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses  Use Facebook Ads  Facebook ads currently help you to gain:  Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views  Facebook Page Likes— Ads to build your audience on Facebook  Clicks to Website— Ads to encourage people to visit your website  Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results  App Installs— Ads to encourage people to install your app  App Engagement— Ads that get more activity on your app  Event Responses— Ads to promote your event  Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one
  17. 17. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Create Facebook Contest 35% of Facebook fans like a page so they can participate in contests. People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts. If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!
  18. 18. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Use the “@ feature” in Facebook Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages. Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.
  19. 19. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Use the “@ feature” in Facebook Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages. Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.
  20. 20. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Develop a Facebook Customized Page Tab or Apps A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes. Most businesses that used customized tab for their Facebook pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a Facebook custom tab is Woobox (https://woobox.com/), which is free.
  21. 21. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Integrate Social Media Sharing Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages. Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.
  22. 22. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Engage with Your Facebook Community Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads. Facebook can also be used as one of your customer support hub.
  23. 23. Effective Facebook MarketingEffective Facebook Marketing Strategies for BusinessesStrategies for Businesses Use Images and Videos for Your Content Updates People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with. Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly. Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.
  24. 24. Best Day and Time to Post on SocialBest Day and Time to Post on Social MediaMedia Some questions to ask yourself 1) What is your target audience? 2) Where do most of them live? 3) What type of post gets me the most results? If you only have a small group of loyal followers, make sure they see your posts by looking at their own circumstances. That way you’ll get the maximum engagement from them. 1) Are they at home during the day? 2) What country do they live in? 3) Can they use Facebook from work? 4) Are they busy with their kid’s activities at weekends? Your Own Results If you post regularly to your Facebook Page, at different days and times, the best way to work out which time works best for you is by looking at your Page Insights, If you use bitly to create your shortlinks your bitly stats can help too.
  25. 25. Social Media Content Calender
  26. 26. Why Business need social media contentWhy Business need social media content calender?calender? Reason 1: It helps you keep track of what’s performing, so you can upkeep your content quality and consistency
  27. 27. Why Business need social media contentWhy Business need social media content calender?calender? Reason 2: It keeps your channel from poorly timed posts and missing posting dates (posting too much is most annoying thing at social media)
  28. 28. Why Business need social media contentWhy Business need social media content calender?calender? Reason 3: It helps prevent spamming one social media network and neglecting another.
  29. 29. Why Business need social media contentWhy Business need social media content calender?calender? Reason 4: Prevents you from posting poorly researched and written posts. (poorly written posts are most annoying thing at social media)
  30. 30. A social media content calender shouldA social media content calender should
  31. 31. Social Media Content CalenderSocial Media Content Calender DemoDemo
  32. 32. Social Media Content CalenderSocial Media Content Calender DemoDemo
  33. 33. Social Media Marketing Content Idea
  34. 34. 1)Polls:  Who doesn’t love sharing their opinion on brand social media pages? 2) Fill in the blanks:  “After work on Friday, I am going to ____.” Watch the comments roll in! 3) How I Work:  What does a day in the life of an employee at your organization look like? 4) Favorite Things: What brand of coffee do you drink at work? As long as it’s relevant to your buyer personas, it might be relevant social content. 5)Controversial Content:  Be cautious, but don’t be afraid to start a debate. 6) Throw-Back Thursdays: How did your office, staff, or product look in the past? 7) Life Balance:  Work is stressful. It’s something we can all relate to, and it’s something B2B brands can address on social media. How do your staff, especially parents and students, maintain balance in their lives? 8) Team Member Tuesdays:  Profile employees with fun photos, bio notes, and interviews! 9) Sock Photos:  It may seem too weird to be true, but people love sharing photos of their fancy socks! 10) Random Tips: Share random work or personal-related tips, which will probably do much better in a video format. 50 Engaging content Ideas50 Engaging content Ideas
  35. 35. 11) Ask for Advice: Would your prospects choose a blue or green popsicle on the hottest day of the year if given the chance? 12) Random Tip Solicitation: What do your Facebook fans wish they’d known months ago? Or earlier today? 13) Recurring content:  Create a weekly series, which could be “share photos of your dog Days” or “random facts” days, and stick to this posting schedule. 14) Quotations: It only takes a few minutes to create a custom quotation image in Canva 15) Profile Your Customers:  Link to their websites, social media, and much more. 16) Favorite tools: What are the graphic design, social media, or productivity tools that are integral to how your company operates? 17) Mystery Photos: Offer a prize to the first individual to guess which of your products or staff is featured in a confusing or obscured image. 18) Challenges:  If your photo gets 100 likes, could you convince your boss to buy the entire team donuts? 19) Lists: What are your team’s top ten favorite flavors of your product? Share that. 20) Company celebrations: Is today your 3rd anniversary, or your 21st birthday? Share your milestones, especially with images of your staff celebrating. 50 Engaging content Ideas50 Engaging content Ideas
  36. 36. 21) Testimonials: Every so often, share what your existing client base thinks of your brand. 22) Employee accomplishments: If your Operations Manager finishes her Master’s degree, complimenting her on social media can lend a human element to your brand. 23) Industry Shoutouts:  Make a habit of routinely calling out, complimenting, and linking to thought leaders and collaborators in your industry. 24) Humor: Using humor in marketing can be really tricky. 25) FAQ:  provide pithy answers to questions you know your prospects have! 26) eBooks:  Can you really share an entire eBook on social media? You can on LinkedIn. Twitter, Facebook, and Google+ are the perfect candidates for links to eBooks in Slideshare 27) Weird Holidays: Did you know that April 7th is national beer day? I bet your prospects would love to know, too. 28) This or That:  Krispy Kreme or Dunkin Donuts. Starbucks or Bongo Java. Which do your audience prefer? Binary polls can incite a Facebook riot of comments, shares, and likes! 29) Post Cats and Babies: This isn’t appropriate for every brand. But as Sellfy points out, it’s one of the “worst kept secrets of social media engagement.” Often, it will work like a charm. 30) Creative Boards: What are some of the colors, trends, textures, and concepts that are inspiring your creative staff? Bonus points if you link to a collaborative board on Pinterest! 50 Engaging content Ideas50 Engaging content Ideas 34)
  37. 37. 31) Stats: Everyone loves to sound smart. Sharing original or new research can give your prospects and clients something to cite. 32) Graphs and Charts:  You can create a custom Excel graphic (be sure to customize it until it’s brand-appropriate and pretty),take screenshots of your white papers or case studies! 33) Forums and Discussions:  Flow discussion at forum or other media. Go ahead & post it for your nerdier prospects, especially if your brand is actively engaged in the discussion 34) Event Social Media:  Is your organization engaged in a conference or another offline event. Share images, spotlight attendees, and curate key findings. 35) Recipes: I bet your prospects wouldn’t hate it if you shared your Marketing Director’s famous 5 alarm chili recipe. Bonus points if you curate staff recipes on Pinterest. 36) Crowdsourcing: Why not get your audience involved in creating your new product name, concept, or logo? You can even offer a prize for winning concepts. 37) Staff baby photos:  This concept can quickly get ridiculous, but if one of your employees took a truly ridiculous shot as a baby? Go for it. 38) Professional Development Resources:  Are you aware of great places online to build your skills, exceptional professional orgs, or just networking tips? Share away! 39) Confessions: What would you do differently if given the chance? 40) Vine or Instagram Videos: Honestly? There can never be enough Vine or Instagram videos on social media, especially if they’re downright clever. 50 Engaging content Ideas50 Engaging content Ideas 34)
  38. 38. 41) Sponsorships:  If your brand’s name made it on the back of sports team jerseys or on the wall at a charity event, be sure to share. 42) Caption contests:  Ask your followers to create a clever caption for a cartoon or image of your staffers. 43) Great deals: Did you just find a great deal on a product that compliments your own? 44) Templates: Have your office Excel whiz build a smart tool for budgeting, calculations, or other necessary operations. 45) Future Predictions: Share your ideas on how your industry will change next year. You could possibly incite a riot of comments! 46) Expert Quotations:  Make the most of any thought leader interviews you’ve done by sharing their thoughts on social media. 47)Product Comparison: Create a handy-dandy chart that compares your products by major purchase criteria. 48) Tutorials:  Create a screencast or video showcasing how your product can be used, 49) Podcasts: Link to your company’s podcast as a way to offer even more multimedia content to your social media followers. 50) Social proof: User-generated content can affirm your brand’s value to your leads. 50 Engaging content Ideas50 Engaging content Ideas
  39. 39. To Find Engaging Facebook Content
  40. 40. 1) Customer Feedback 2) Check out the competitor page 3) Go behind the scene of company or product 4) Forum Discussion 5) Slide from slideshare.net 6) Infographic from pinterest 7) Video from youtube 8) Blog content or comment 9) Reuse of previous content 10) Draw on current events Source of Engaging ContentSource of Engaging Content
  41. 41. Effective Ways to Use Facebook to Drive Traffic to Your Blog
  42. 42. 1) Upload a visually appealing, related image to increase click throughs to your blog. 2) Check your Facebook and blog site metrics to analyze the success of your full sized images. Repeat the types of posts that work best for you. 3) Use a shortened link in your full sized image posts, to keep your text cleaner. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Use big Image to post
  43. 43. 1) Follow the rule of thumb to keep your Facebook updates under 140 characters: forces you to condense your text. 2) Make your update a teaser of your blog. ● Write out 4 or 5 short onesentence summaries choose the most intriguing ● post on Facebook 3) Keep your mobile readers in mind. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Make Your Updates Short
  44. 44. 1) Keep your questions short, easy to read, and relatable to your Fan Page - use the word “you” 2) Questions naturally invoke a response - use succinct, curiosity-invoking questions to get engagement and click throughs 3) Mix up your question types, from opinion getting, trivia, or even problem solving. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Ask Questions
  45. 45. 1) Choose a quote from your blog article that clearly summarizes a main point. 2) Use a quote that invokes controversy to generate more engagement on your Facebook Page, and get more clicks to your blog. 3) Personalize your quote by including a face of the author or interviewee. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Use a Short Quote From Your Blog
  46. 46. 1) Keep your Facebook update more readable, without the link. 2) You only need the actual link if you are using a full sized image. 3) Delete your article link before you post it to your Fans. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Skip the Link
  47. 47. 1) Use Lifestyle and How-To articles to share more than just your products or services with your Facebook Fans. 2) Include questions - such as asking for your Fans for their tips - when you post the article links. 3) Use pronouns like “you” and “us” to further create a sense of community. Whole Foods uses the lifestyle strategy Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Share Lifestyle or How-To Blog Articles
  48. 48. 1) Use interactive content on your blog to drive traffic to it. 2) Promote your blog contests on your Facebook Page to generate click throughs, and more shares. 3) Use images of your contest prize when you post it on Facebook. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Host Contests on Your BlogHost Contests on Your Blog
  49. 49. 1) Generate more click throughs to your blog from Facebook by compiling a list of your articles from the week. 2) Post the “weekly wrap-up” on a day that works best for your business sales. 3) Use a lookbook on Facebook to show all the images from your blog articles. Williams Sonoma uses the blog article compilation Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Make a “Weekly Wrap-Up”Make a “Weekly Wrap-Up”
  50. 50. 1) Make a short video that shows what your article is about. 2) Embed the video directly on to your Facebook post, to entice your Fans to interact with it. 3) Include faces, or products to make it more personalized and cool. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Embed Short Blog VideoEmbed Short Blog Video
  51. 51. 1) Share other people’s content when it is from a trustworthy source, and the article benefits your consumer. 2) Include the link to their Facebook Page - when the article is from another business. 3) Generate potential sharing opportunities by extending your network with industry leaders and Fans. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Share Other People’s Blog Content
  52. 52. 1) Use targeted Facebook ads to drive traffic to your blog. 2) Facebook ads enable you to reach extremely specific, interested markets. 3) If you’re confused with the intricacies of developing a great Facebook ad campaign, use a Facebook ad tool. Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to BlogBlog Use Facebook Ads
  53. 53. The 5 Most Common Facebook Post Mistakes
  54. 54. #1 Too Much Text#1 Too Much Text Facebook Posts aren’t for paragraphs. They need to be small bite-sized items that can either be digested right on the post - meaning they get the entire idea right from the one post and can easily like or share it - or will entice people to click a link to read a longer piece of content. Common Facebook Post MistakesCommon Facebook Post Mistakes
  55. 55. # 2 Including Multiple Links# 2 Including Multiple Links Each Facebook Post should include one call-to-action to achieve one goal. Providing multiple calls-to- action will only serve to confuse users and make it harder for them to digest the post - which will destroy your post’s click-through rate. Common Facebook Post MistakesCommon Facebook Post Mistakes
  56. 56. #3  Directly Promoting a Product or your Business Most of people directly promote products or sales come from businesses that they use traditional marketing like flyers and print ads and fail, leaving them thinking that Facebook doesn’t work. Now, it is OK to promote your products or business in your Facebook posts, but you need to be creative. These posts need to provide some value for users, either in the form of entertainment or valuable information. Common Facebook Post MistakesCommon Facebook Post Mistakes
  57. 57. #4  Not Responding to Comments One important thing to remember about Facebook (and social media in general) is that your work is not final when the post is made. You must monitor your posts to watch to see their level of engagement, to help optimize your future activities, and respond to user comments. Common Facebook Post MistakesCommon Facebook Post Mistakes
  58. 58. #5  Begging for Likes and Shares#5  Begging for Likes and Shares Asking people to like and share your Facebook posts, and especially your Facebook Page, is a big no-no. This sounds like begging and will turn most people off. You need to provide some form of incentive or interest to propel people to engage with you. Liking and sharing can be the mechanisms that people are told to use to engage with you, but it has to be done in a way that is fun or useful. Common Facebook Post MistakesCommon Facebook Post Mistakes
  59. 59. Contact With MeContact With Me FB: facebook.com/ekram07 Twitter: Mrekram34 Linkedin: bd.linkedin.com/in/seoekra m Skype: mrekram www.ekram.info

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