Didn't go to design school? Have a taste for good design, but aren't sure what it takes to get there? This talk takes a "playbook" approach to the mechanics of design a with process inspired by art & science. This is not your typical abstract design theory talk; you will take away to-the-point techniques you can start using tomorrow. This talk will guide both the creative-minded technologist and tech-saavvy artist through a practical design process that produces well-designed software.