Social Media is now an essential element in Strategic Information Systems Planning


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Social Media Platforms are (or should be) considered Strategic in the Enterprise. The use of public and private social media platforms offers an opportunity to instrument markets and operating environments with more precision than has hitherto been possible. Yes, Social is Strategic.

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Social Media is now an essential element in Strategic Information Systems Planning

  1. 1. @ekivemark Social Is Strategic @ekivemark Business Transformation Consultant
  2. 2. @ekivemarkWho the heck is he?
  3. 3. @ekivemark What do we mean by Social?
  4. 4. @ekivemarkTim O’Reilly Web 2.0 Compact Definition “ Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually- updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences. ”
  5. 5. @ekivemarkMy ultra compact Web 2.0 definition.... Web 2.0 = (Me + You ) n US
  6. 6. @ekivemark Platforms Network Effects S.L.A.T.E.S. courtesy Dion Hinchcliffe / Andrew McAfee
  7. 7. @ekivemark Where is your Organization’s Value?
  8. 8. @ekivemarkCustomers Associates Partners
  9. 9. @ekivemark Actions & Connections feeding to sensor networks
  10. 10. @ekivemark 63.2M US Smartphones Q4 2010
  11. 11. @ekivemarkPlatformsAPIs
  12. 12. @ekivemark Instant Scalability
  13. 13. @ekivemark Time to rethink relationshipsPhoto: Tom Cwenar
  14. 14. @ekivemark Empower Your Visitors
  15. 15. @ekivemark Can You Force People to be Social?
  16. 16. @ekivemark @ekivemark How Do We Trigger That Leap of Engagement? Baldface Lodge
  17. 17. @ekivemark @ekivemark Laziness
  18. 18. @ekivemarkWIIFM@ekivemark
  19. 19. @ekivemark@ekivemark Competitiveness
  20. 20. @ekivemarkSecurity, Authenticationand AccessDoes your organization enable access to social platforms?How can you leverage a platform you can’t reach?
  21. 21. @ekivemark Is on Twitter before you know it
  22. 22. @ekivemarkSocial Media Today is like the telephone 20 years ago
  23. 23. @ekivemark Who has won on the Web? REST SOAP
  24. 24. @ekivemarkREST is simpleand adaptable <iframe src="http:// lt1=_blank&bc1=000000 &IS2=1&bg1=FFFFFF&fc1 =000000&lc1=0000FF&t =ekive&o=1&p=8&l=as4 &m=amazon&f=ifr&ref=s s_til&asins=B001TK3LT W" style="width: 120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></ iframe>
  25. 25. @ekivemark K.I.S.S.
  26. 26. @ekivemark1995 Broadcast20002005 User Generated Content2010 The Shifting Power of Publishing
  27. 27. @ekivemark Like4,000,000,000 times/day
  28. 28. @ekivemark Social Baked In?
  29. 29. @ekivemark Social a la Mode?
  30. 30. Enterprise Apps are going social
  31. 31. @ekivemark Just In Time Collaboration
  32. 32. @ekivemark Strategic Feedback Loops Build Ship Retail Inventory Sale Warranty Traditional Supply Chain Feedback Social Signals Give Early Insight To Demand/TrendsOrder Configure Ship Feedback Social Sharing Signals Customer Feedback Web Order Supply Chain
  33. 33. @ekivemark How Do Strategic Plan? You Youru Build
  34. 34. @ekivemark YourStrategic Social Product Plan a is
  35. 35. @ekivemark Social Is Strategic @ekivemark Business Transformation Consultant Social Media Platforms Lecture given as part of Strategic Information Systems - MS in Information Systems Johns Hopkins Carey Business School