Redesigning
Business Strategy
For The
Post Reform Landscape
Consumer Focused Plan Design And Care Delivery
• Framing healt...
What will be the impact of a
level playing field
Health Insurance Exchanges
Consumer Choice
The Consumer as decision maker
Retail Health is about being where the
consumers are...
Including on line...
73 million players
“Education” through play... Big Food understands
Oct 6, 2010
#hcdc10http://healthca.mp
HealthyBlue
HealthyBlue
#hcdc10http://healthca.mp #hcdc10http://healthca.mp
#hcdc10http://healthca.mp #hcdc10http://healthca.mp
Vitality, Health and Wellness
happens wherever I am
Participation and
...
#hcdc10http://healthca.mp
Collaboration for Health
The Future of Health is Social and Mobile
#hcdc10http://healthca.mp
#hcdc10http://healthca.mp
Health 2.0 = (Me + MD)US
A compact definition for Health 2.0...
http://bit.ly/h2defn
#hcdc10http://healthca.mp
#hcdc10http://healthca.mp
mHealth = (Me+MyGizmo+MD)US
My compact definition for mHealth...
A recipe for survival in a new world...
http://healthca.mp #hcdc10
Engage in an ongoing conversation with your
Health Part...
@ekivemark
#hcdc10http://healthca.mp
Mark Scrimshire,
Director,Web Strategy
@ekivemark
#hcdc10http://healthca.mp
mscrimshire@gmail.com
@ekivemark
http://ekive.blogspot.com
Mark Scrimshire,
Director,...
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Redesigning Business Strategy for the post-reform landscape

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Consumer Focused Plan Design And Care Delivery:
Framing health plan business strategy in a competitive market
What trends and potentially disruptive issues will present new opportunities and challenges?
Collaborating with the Consumer on Their Health - Keeping the Promise of Retail Health
What is retail health – really?
How is it met in the market and what do consumers think
What are the possibilities of retail health

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Redesigning Business Strategy for the post-reform landscape

  1. 1. Redesigning Business Strategy For The Post Reform Landscape Consumer Focused Plan Design And Care Delivery • Framing health plan business strategy in a competitive market • What trends and potentially disruptive issues will present new opportunities and challenges? • Collaborating with the Consumer on Their Health - Keeping the Promise of Retail Health • What is retail health – really? • How is it met in the market and what do consumers think • What are the possibilities of retail health
  2. 2. What will be the impact of a level playing field Health Insurance Exchanges
  3. 3. Consumer Choice The Consumer as decision maker
  4. 4. Retail Health is about being where the consumers are...
  5. 5. Including on line... 73 million players “Education” through play... Big Food understands Oct 6, 2010
  6. 6. #hcdc10http://healthca.mp
  7. 7. HealthyBlue
  8. 8. HealthyBlue
  9. 9. #hcdc10http://healthca.mp #hcdc10http://healthca.mp
  10. 10. #hcdc10http://healthca.mp #hcdc10http://healthca.mp Vitality, Health and Wellness happens wherever I am Participation and Engagement is the promise of mHealth
  11. 11. #hcdc10http://healthca.mp Collaboration for Health
  12. 12. The Future of Health is Social and Mobile
  13. 13. #hcdc10http://healthca.mp
  14. 14. #hcdc10http://healthca.mp Health 2.0 = (Me + MD)US A compact definition for Health 2.0... http://bit.ly/h2defn
  15. 15. #hcdc10http://healthca.mp
  16. 16. #hcdc10http://healthca.mp mHealth = (Me+MyGizmo+MD)US My compact definition for mHealth...
  17. 17. A recipe for survival in a new world... http://healthca.mp #hcdc10 Engage in an ongoing conversation with your Health Partners ... before they get sick, on a platform where they want to be, with tools and information that are both timely and relevant
  18. 18. @ekivemark #hcdc10http://healthca.mp Mark Scrimshire, Director,Web Strategy
  19. 19. @ekivemark #hcdc10http://healthca.mp mscrimshire@gmail.com @ekivemark http://ekive.blogspot.com Mark Scrimshire, Director,Web Strategy

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