Branding and Marketing     Work Group
Objec&veTo	  transform	  Pa,ents	  2.0	  into	  a	  recognized	  movement/	  organiza,on	  that	  aims	  to	  revolu,onize...
vTeam Members    Jay	  Chen	  -­‐	  jay.chen@confihealth.com    Ash	  Damle	  -­‐	  ash@medgle.com    Eve	  Harris	  -­‐	 ...
vKey Activities  vBranding  vLogo  vWebsite  vSocial	  Media  vCollabora&on
vWebsitePa&ents	  2.0	  will	  be	  an	  informa&on	  hub	  that	  brings	  silos	  together	  (i.e.	  health	  info,	  c...
vSocial	  Media	  Ac,vi,es• Facebook,	  TwiBer	  –	  develop	  sites	  and	  hashtags	  to	  engage	    with	  broader	  ...
#PATIENTS20 @Patients20
vCall	  to	  Ac,on   	  	  WE	  NEED	  HELP	  WITH	  WEBSITE	  CONTENT!! If	  interested,	  contact	  any	  work	  group	...
vTeam Members    Jay	  Chen	  -­‐	  jay.chen@confihealth.com    Ash	  Damle	  -­‐	  ash@medgle.com    Eve	  Harris	  -­‐	 ...
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Patients20 branding work group.key

  1. 1. Branding and Marketing Work Group
  2. 2. Objec&veTo  transform  Pa,ents  2.0  into  a  recognized  movement/  organiza,on  that  aims  to  revolu,onize  healthcare  delivery  around  the  pa,ent.    
  3. 3. vTeam Members Jay  Chen  -­‐  jay.chen@confihealth.com Ash  Damle  -­‐  ash@medgle.com Eve  Harris  -­‐  harriseve@hotmail.com Eve  Harris  -­‐  harriseve@hotmail.com   Karen  Herzog  -­‐  kherzog@sophiasgarden.org Katerina  Jackson  -­‐    katerina.j@life&mehealthdiary.com Ahmad  Khanssari  -­‐  Ahmadkhanssari@yahoo.com Deb  Linton  -­‐  deb@health2con.com   Hamish  MacDonald  -­‐  hamishm@life&mehealthdiary.com Heather  Moresco  -­‐  heather@heatherjan.com Jackie  Pan  -­‐  jackie.pan.tw@gmail.com Sherry  Reynolds  -­‐  sherry@alliance4health.org Richard  Sachs  -­‐  richard@vdg.net Mark  Scrimshire  -­‐  mark@healthca.mp Donna  ScoK  -­‐  donna.scoB@relayhealth.com Lydia  Sugarman  -­‐  lsugarman@caduces.net
  4. 4. vKey Activities vBranding vLogo vWebsite vSocial  Media vCollabora&on
  5. 5. vWebsitePa&ents  2.0  will  be  an  informa&on  hub  that  brings  silos  together  (i.e.  health  info,  communi&es,  tools,  organiza&ons)  into  one  place;  provide  educa&on,  help,  engagement  and  empowerment. “One-­‐stop-­‐shop” Informa&on  and  educa&on   Create  community Related  content  and  blogs List  of  pa&ent-­‐centric  organiza&ons Coverage  of  all  related  events Help  and  assistance TwiBer  feed     List  of  key  events,  volunteering  opportuni&es List  available  resources  on  insurance,  providers
  6. 6. vSocial  Media  Ac,vi,es• Facebook,  TwiBer  –  develop  sites  and  hashtags  to  engage   with  broader  popula&on  to  help  them  become   empowered  pa&ents• Blogging  –  cross-­‐blogging:  to  increase  web  site  traffic  and   aBract  users;  promote  Pa&ents  2.0• Events  –  tap  into  other  pa&ent  communi&es• Compe&&ons  and  contests:    fun  ac&vi&es  to  engage  all• Address  HIT  challenges    -­‐  tools  that  meet  pa&ent-­‐centric   standards• Pa&ent  stories  -­‐  empower  pa&ents  to  speak/post/tweet   publicly  about  their  experiences• Con&nue  to  support  global  pa&ent  advocates
  7. 7. #PATIENTS20 @Patients20
  8. 8. vCall  to  Ac,on    WE  NEED  HELP  WITH  WEBSITE  CONTENT!! If  interested,  contact  any  work  group  member
  9. 9. vTeam Members Jay  Chen  -­‐  jay.chen@confihealth.com Ash  Damle  -­‐  ash@medgle.com Eve  Harris  -­‐  harriseve@hotmail.com Eve  Harris  -­‐  harriseve@hotmail.com   Karen  Herzog  -­‐  kherzog@sophiasgarden.org Katerina  Jackson  -­‐    katerina.j@life&mehealthdiary.com Ahmad  Khanssari  -­‐  Ahmadkhanssari@yahoo.com Deb  Linton  -­‐  deb@health2con.com   Hamish  MacDonald  -­‐  hamishm@life&mehealthdiary.com Heather  Moresco  -­‐  heather@heatherjan.com Jackie  Pan  -­‐  jackie.pan.tw@gmail.com Sherry  Reynolds  -­‐  sherry@alliance4health.org Richard  Sachs  -­‐  richard@vdg.net Mark  Scrimshire  -­‐  mark@healthca.mp Donna  ScoK  -­‐  donna.scoB@relayhealth.com Lydia  Sugarman  -­‐  lsugarman@caduces.net

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