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Little Big Systems (Interlink edition)

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It’s really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we’re excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)

Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence.

Published in: Design, Technology, Business
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Little Big Systems (Interlink edition)

  1. LITTLE BIG SYSTEMS Embiggening the magic of craft Erin Kissane @kissaneThursday, June 21, 2012
  2. HI, LITTLE FELLAThursday, June 21, 2012
  3. Thursday, June 21, 2012
  4. Thursday, June 21, 2012
  5. MAKING SYSTEMSThursday, June 21, 2012
  6. Thursday, June 21, 2012
  7. Mars Needs Content StrategistsThursday, June 21, 2012
  8. Content strategy is weirdThursday, June 21, 2012
  9. Content strategy is system designThursday, June 21, 2012
  10. We don’t (just) make thingsThursday, June 21, 2012
  11. We make systems that make thingsThursday, June 21, 2012
  12. We don’t make thingsThursday, June 21, 2012
  13. We make systems that make thingsThursday, June 21, 2012
  14. The values of craftThursday, June 21, 2012
  15. MAKING SYSTEMSThursday, June 21, 2012
  16. “A set or assemblage of things connected, associated, or interdependent, so as to form a complex unity”Thursday, June 21, 2012
  17. Thursday, June 21, 2012
  18. Thursday, June 21, 2012
  19. Thursday, June 21, 2012
  20. Adjusting bad fitThursday, June 21, 2012
  21. Thursday, June 21, 2012
  22. Thursday, June 21, 2012
  23. Thursday, June 21, 2012
  24. Thursday, June 21, 2012
  25. Thursday, June 21, 2012
  26. Thursday, June 21, 2012
  27. Thursday, June 21, 2012
  28. Tools for makersThursday, June 21, 2012
  29. Content management systemsThursday, June 21, 2012
  30. Most “software”Thursday, June 21, 2012
  31. All big projects are systemsThursday, June 21, 2012
  32. Sprawling websitesThursday, June 21, 2012
  33. Social networksThursday, June 21, 2012
  34. Ecosystems of appsThursday, June 21, 2012
  35. Ecosystems of contentThursday, June 21, 2012
  36. BRINGING CRAFT TO SYSTEMSThursday, June 21, 2012
  37. Systems need craftThursday, June 21, 2012
  38. Humans need craftThursday, June 21, 2012
  39. 1. RETURN TO THE ARTIFACTThursday, June 21, 2012
  40. Thursday, June 21, 2012
  41. Thursday, June 21, 2012
  42. Thursday, June 21, 2012
  43. Thursday, June 21, 2012
  44. Thursday, June 21, 2012
  45. Intimate knowledge of artifactsThursday, June 21, 2012
  46. Thursday, June 21, 2012
  47. Thursday, June 21, 2012
  48. Thursday, June 21, 2012
  49. Intimate knowledge of the artifact = better systemsThursday, June 21, 2012
  50. Better systems = better artifactsThursday, June 21, 2012
  51. Thursday, June 21, 2012
  52. Thursday, June 21, 2012
  53. Thursday, June 21, 2012
  54. Thursday, June 21, 2012
  55. (Look at your fish.)Thursday, June 21, 2012
  56. 2. EMPOWER MAKERSThursday, June 21, 2012
  57. Thursday, June 21, 2012
  58. Thursday, June 21, 2012
  59. Thursday, June 21, 2012
  60. Thursday, June 21, 2012
  61. Content management systemsThursday, June 21, 2012
  62. 74 millionThursday, June 21, 2012
  63. Systems that prevent excellenceThursday, June 21, 2012
  64. Systems that encourage excellenceThursday, June 21, 2012
  65. Thursday, June 21, 2012
  66. Thursday, June 21, 2012
  67. 3. WORK IN CRAFTSMAN’S TIMEThursday, June 21, 2012
  68. Big projects suck because of timeThursday, June 21, 2012
  69. Craftsman’s time is humane efficiencyThursday, June 21, 2012
  70. Thursday, June 21, 2012
  71. Project managersThursday, June 21, 2012
  72. Thursday, June 21, 2012
  73. Now let’s talk.Thursday, June 21, 2012
  74. The secret:Thursday, June 21, 2012
  75. “No.”Thursday, June 21, 2012
  76. “No., but what I can do is this.”Thursday, June 21, 2012
  77. It’s better to get a subsystem right…Thursday, June 21, 2012
  78. …than the whole system wrong.Thursday, June 21, 2012
  79. “What did the doing take, and what did it give?” — James KrenovThursday, June 21, 2012
  80. Thursday, June 21, 2012
  81. Thursday, June 21, 2012
  82. 4. SHIP SMALL BUT EXCELLENTThursday, June 21, 2012
  83. Work large to smallThursday, June 21, 2012
  84. Ship small to largeThursday, June 21, 2012
  85. MVP = small enough for excellenceThursday, June 21, 2012
  86. Thursday, June 21, 2012
  87. We will serve world- class contentThursday, June 21, 2012
  88. Thursday, June 21, 2012
  89. We will serve world- class contentThursday, June 21, 2012
  90. TOO GENERIC We will serve world- class contentThursday, June 21, 2012
  91. We will serve world-class content for plant-loversThursday, June 21, 2012
  92. TOO BROAD We will serve world-class content for plant-loversThursday, June 21, 2012
  93. Uniquely helpful content for first-time plant-buyersThursday, June 21, 2012
  94. Thursday, June 21, 2012
  95. Uniquely helpful content for first-time plant-buyersThursday, June 21, 2012
  96. BETTER Uniquely helpful content for first-time plant-buyersThursday, June 21, 2012
  97. We’ll tell you: • What plants won’t die? • Which do I think are pretty? • How do I care for them?Thursday, June 21, 2012
  98. Happiness. We’ll tell you: • What plants won’t die? • Which do I think are pretty? • How do I care for them?Thursday, June 21, 2012
  99. We’ll do that by…Thursday, June 21, 2012
  100. We’ll do that by… • creating a 20-plant guideThursday, June 21, 2012
  101. We’ll do that by… • creating a 20-plant guide • and posting blog postsThursday, June 21, 2012
  102. We’ll do that by… • creating a 20-plant guide • and posting blog posts • every weekThursday, June 21, 2012
  103. We’ll do that by… • creating a 20-plant guide • and posting blog posts • every week • by our resident gardenerThursday, June 21, 2012
  104. Thursday, June 21, 2012
  105. 5. RESPECT DEEP KNOWLEDGEThursday, June 21, 2012
  106. Reinvent only with reasonThursday, June 21, 2012
  107. Seek the deep wells of knowledgeThursday, June 21, 2012
  108. Thursday, June 21, 2012
  109. Thursday, June 21, 2012
  110. I like to employ old people. I believe that a company needs a balance between young and old people. Young people are not necessarily the key to innovation. —Patrizio Bertelli, Prada CEOThursday, June 21, 2012
  111. Do the apprenticeshipsThursday, June 21, 2012
  112. Thursday, June 21, 2012
  113. “if you get the doing right…then the result rights itself to that.” — James KrenovThursday, June 21, 2012
  114. (Take apprentices)Thursday, June 21, 2012
  115. Bodies of knowledgeThursday, June 21, 2012
  116. Thursday, June 21, 2012
  117. HANDMADE SYSTEMSThursday, June 21, 2012
  118. Things men have made with wakened hands, and put soft life into are awake through years with transferred touch, and go on glowing —DH LawrenceThursday, June 21, 2012
  119. I like to employ old people. I believe that a company needs a balance between young and old people. Young people are not necessarily the key to innovation. —Patrizio Bertelli, Prada CEOThursday, June 21, 2012
  120. “You don’t have a career. You have a life. Do the work.” — Dear Sugar (Cheryl Strayed)Thursday, June 21, 2012
  121. THANK YOU! Thank you.Thursday, June 21, 2012
  122. 1. Little Big Planet promo images © Media Molecule & Sony 2. Elephant © Kevin Cornell & A List Apart (http://www.alistapart.com/articles/thedisciplineofcontentstrategy) 3. Type specimen photographed by Flickr user n1ke (http://www.flickr.com/photos/n1ke/4205658305/sizes/o/in/ set-72157622925823109/) 4. Linotype © zigazou76 (http://www.flickr.com/photos/zigazou76/3665789236/sizes/o/in/photostream/) 5. Wagashi © bebot http://www.flickr.com/photos/bebot/3910852271/ 6. Confectioner © Matt Helminski http://www.flickr.com/photos/helminski/429173625/ (used with permission) 7. Wagashi pattern book © capitanjen http://www.flickr.com/photos/capitanjen/5306236824/ 8. Wagashi © skrb http://www.flickr.com/photos/skrb/4349539980/ 9. Aero bars © Zophos http://www.flickr.com/photos/zophos/92638509/ (CC some rights reserved) 10. Nestle factory © Nestlé http://www.flickr.com/photos/nestle/5243945997/ (CC some rights reserved) 11. James Krenov images © James Krenov, Sterling Books 12. Robin Sloan’s Fish: A Tap Essay © Robin Sloan 13. Mast Brothers © Todd Selby http://www.theselby.com/1_8_10_mast_brothers/ 14. Kid with candy © Nina Hale http://www.flickr.com/photos/94693506@N00/1811980892/ 15. Confectioners’ equipment © Matt Helminski http://www.flickr.com/photos/helminski/401847939/ (used with permission) 16. Bread © chebbs http://www.flickr.com/photos/chebbs/5018724198/ 17. Wagashi © http://ouichefcook.com/ 18. Crying baby © kungfustu http://www.flickr.com/photos/kungfustu/5332653962/ 19. Less crying baby © malisonian http://www.flickr.com/photos/malisonian/2797061988/ 20. Wagashi pattern sheets © capitanjen http://www.flickr.com/photos/capitanjen/5306237800/ 21. Prada pattern books © Prada 22. Prada cutter’s hand © Prada 23. Apprentice confectioner © capitanjen http://www.flickr.com/photos/capitanjen/5305646181/ 24. Workbench © Oldwolf Workshop http://insidetheworkshop.blogspot.com/2011_04_01_archive.html 25. Krenov plane © James Krenov, Sterling BooksThursday, June 21, 2012

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